Candace Cameron Bure and QVC® Collaborate to Launch Size-Inclusive Fashion Line
QVC has teamed up with actress Candace Cameron Bure to launch her new size-inclusive fashion line, available exclusively on QVC.com. The collection features a variety of wardrobe staples catering to sizes XXS to 5X, all at the same price point. Launching on April 19, this collaboration emphasizes comfort and versatility, allowing customers to create multiple stylish looks. Rachel Ungaro, VP of Apparel at QVC, praised Bure's design vision and dedication to inclusivity, aligning with QVC’s longstanding commitment to diverse sizing.
- Launch of a size-inclusive fashion line by a well-known actress, expanding QVC's market reach.
- All pieces priced equally regardless of size, promoting inclusivity and customer satisfaction.
- Collection features versatile clothing suitable for various occasions, appealing to a broad customer base.
- None.
WEST CHESTER, Pa., April 19, 2021 /PRNewswire/ -- QVC, known for their long-standing pledge to size-inclusive fashion, announced today that it has collaborated with actress and businesswoman, Candace Cameron Bure, to launch her eponymous fashion line, Candace Cameron Bure. Designed from a size-inclusive perspective, all pieces from collection are available at the same price regardless of size, exclusively on QVC.com. Bure, who is well-known for her chic personal style, will debut her line on QVC, QVC.com and QVC apps, Monday, April 19.
"Candace Cameron Bure has an amazing eye for fashion, couple that with her wonderful community of followers who love and appreciate her authentic positivity, collaborating with Candace is a natural fit for QVC," said Rachel Ungaro, Vice President/General Merchandise Manager of Apparel for QVC and HSN. "Candace's attention to detail and her passion for creating apparel that is inclusive is harmonious with our principles. We are thrilled to share the new collection with the world."
Candace Cameron Bure, which is exclusive to QVC, includes stylish and versatile pieces inspired by her motivation to help people feel comfortable in their own skin and confident in their style choices. The fashion line will offer wardrobe staples such as comfortable tees, colorful flannels, dresses, jeans, and loungewear in bright floral designs. All pieces have multi-purpose use and can be worn both leisurely and formally on any occasion.
"I believe inner beauty is most important and the Candace Cameron Bure clothing line is simply an outward reflection of the beauty you carry on the inside," says Bure. "My personal endeavor is to give my customers the ability to create multiple stylish looks that fit well, look great, and move with her life, wherever she is and whatever she is doing."
For over 40 years, Candace Cameron Bure has been in the public eye as an award-winning and accomplished actress, businesswoman, wife, mother, and author who has become an inspirational role model for women of all ages. With the help of QVC, a multiplatform retailer that has been devoted to offering sizing from XXS to 5X for more than 30 years, Bure has been able to expand her audience and create a collection that allows customers to build their wardrobe around fashion that fits their body and lifestyle.
Candace Cameron Bure Fashion will be available on QVC.com beginning April 19. To learn more about the Candace Cameron Bure fashion line, visit QVC.com or any of the QVC apps.
About QVC®
QVC delivers the joy of discovery through the power of relationships. Every day, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics, and jewelry. Along the way, QVC connects shoppers to interesting personalities, engaging stories, and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan, Italy, and through a joint venture in China. Worldwide, QVC engages millions of shoppers via 12 broadcast networks and multiple streaming services, websites, mobile apps, and social pages. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram, or Twitter, or follow QVC on Pinterest, YouTube, or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) includes QVC, HSN®, Zulily® and the Cornerstone brands (collectively, "Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn. QVC, Q, and the Q logo are registered service marks of ER Marks, Inc.
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SOURCE QVC
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