A Size-Inclusive Fashion Pioneer, QVC, and Leading Style Influencer, Tanesha Awasthi, Launch Girl With Curves
QVC announces a partnership with influencer and style icon Tanesha Awasthi to launch an exclusive apparel brand called Girl With Curves. The live airing is scheduled for September 11, 2021, with items available on QVC.com starting September 10, 2021. Awasthi's collection promotes size inclusivity, offering styles for women from sizes XXS to 5X and ensuring the same price across sizes. QVC has championed size-inclusive fashion for over 30 years, focusing on modern, sophisticated designs to inspire confidence in women of all shapes.
- Launch of Girl With Curves brand expands QVC's size-inclusive apparel offerings.
- Collaboration with Tanesha Awasthi leverages her strong social media following and brand recognition.
- QVC's commitment to inclusivity aligns with growing consumer demand for diverse fashion options.
- None.
WEST CHESTER, Pa., Sept. 9, 2021 /PRNewswire/ -- QVC®, a pioneer of size inclusivity and champion of inclusive fashion, is collaborating with leading influencer, style icon, and size inclusivity advocate Tanesha Awasthi to launch a QVC-exclusive apparel brand. Girl With Curves will air live on QVC on September 11, 2021, and all items will be available on QVC.com and all QVC apps on September 10, 2021.
"Tanesha Awasthi is the future of inclusive fashion. Her collection is inspired by her own life experiences with the struggle to find clothes for a curvy figure. I know that many of our customers will have a great appreciation for that," said Rachel Ungaro, Vice President/General Merchandise Manager of Apparel for QVC. "She's authentic, relatable, and passionate about fashion, fit, and inclusivity. Our broadcast, streaming, web, social and mobile platforms will provide Tanesha with the opportunity to reach millions of people who will surely embrace her authenticity. We can't wait to introduce her to our QVC community."
Livestream shopping leader, QVC, has been committed to size-inclusive apparel for over 30 years. At QVC, customers can shop fashion by style, color, fabric, design, or season rather than size. Across platforms, apparel is available in all sizes from XXS to 3X or 5X. QVC ensures that every customer is offered the same price, no matter the size. Inclusivity and accessibility are at the core of the Girl With Curves mission, aligned with QVC's commitment to inclusivity in all its forms.
Girl With Curves collection is designed for modern, fashion-forward women who appreciate a classic style with a contemporary twist. Awasthi brings Girl With Curves collection to QVC with the intention of inclusivity and accessibility, featuring elevated wardrobe staples and statement pieces for every aspect of a woman's lifestyle. Designs from this collection are sophisticated but effortless and versatile enough for every woman's figure.
"My mission is to inspire confidence and celebrate curves in every size," said Awasthi. "Girl With Curves is polished but practical, elevated yet effortless — it's a modern take on classic fashion made to fit and flatter curves of all shapes and sizes."
Awasthi created the Girl With Curves brand in 2011 as a style blog intended to inspire women of all shapes and sizes. Today, Awasthi leads a community of over a million followers through her blog and social media channels, offering style inspiration, body confidence tips, and more. Since 2013, Awasthi has worked to ensure that her designs are made to fit and flatter curves of all shapes and sizes while complimenting the figure of whoever wears them.
Girl With Curves collection will be available on QVC.com on September 10. Tanesha will appear live on QVC on September 11 to share more about her collection. To learn more about Girl With Curves, visit QVC.com or any of the corresponding QVC apps.
About QVC®
QVC is a world leader in video commerce across broadcast, streaming, mobile, and social platforms, offering engaging, interactive shopping experiences for millions of people worldwide and large audiences for thousands of vendors. QVC delivers the joy of discovery through the power of relationships. Every day, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics, and jewelry. Along the way, QVC connects shoppers to interesting personalities, engaging stories, and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan, and Italy. Worldwide, QVC reaches 218 million homes via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps, and social pages. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram, or Twitter, or follow QVC on Pinterest, YouTube, or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) includes QVC, HSN®, Zulily® and the Cornerstone brands (collectively, "Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.
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