CloudControlMedia Launches New Performance Marketing Platform

Rhea-AI Summary

Cloud Control Media, a subsidiary of QuinStreet (Nasdaq: QNST), has launched the CloudControlMedia Platform 3.0 (CCMP), a new solution aimed at enhancing media performance and increasing profits for businesses across various digital marketing channels. Over 20 beta clients reported savings of more than 20%. CCMP integrates multiple marketing channels into a single dashboard, allowing advertisers to optimize spending and manage performance efficiently. The platform promises improved customer acquisition by enabling precise media investments, ultimately maximizing ROI.

Positive

• CloudControlMedia Platform 3.0 offers enhanced media performance and profit increases.
• Over 20 beta clients reported savings exceeding 20%.
• The platform integrates both online and offline channels into one customized dashboard.
• CCMP enables optimized marketing spend by analyzing various media channels effectively.
• Integration with CRM systems like Salesforce allows for improved performance tracking.

Negative

• None.

FOSTER CITY, Calif., Oct. 13, 2021 /PRNewswire/ -- Cloud Control Media, a subsidiary of QuinStreet, Inc. (Nasdaq: QNST) announces the release of CloudControlMedia Platform 3.0 (CCMP). CCMP boosts media performance and increases profits for organizations using the platform across digital marketing channels. The platform allows businesses to manage multiple marketing and media channels from a single, customized, cloud-based solution. Even offline channels can be tracked and managed.

"Over 20 clients have tested the beta version realizing savings of more than 20%," reports Christopher Roberts, COO of CloudControlMedia. "CCMP analyzes media channels including paid search, social media, pay-per-click, and others by campaign and segment. This enables optimized spend by source, segment, geography, and more."

Absent a single, multi-channel platform, advertisers are forced to track media performance across multiple, disparate systems. The process is cumbersome, imprecise, and siloed by channel.

CCMP solves these problems. It can be integrated across organic and paid channels, including Google, Facebook, and third-party affiliates. It combines these media channels and their specific campaigns into one customized dashboard. The platform pulls cost, click, response, and other up-funnel data from all channels and campaigns and pairs CRM data with clients' conversion, appointments, sales, and other down-funnel data. This facilitates managing pacing, spend, performance, and forecasting.

"CCMP connects with client CRMs like Salesforce to reveal performance by source, says Casey Cook, founder and CEO of Cloud Control Media. "Advertisers can then prioritize and optimize each source and campaign." This enables marketing spend to be better leveraged, with fewer dollars going to each customer acquisition."

By enabling source ranking, right-pricing, and campaign performance measurement through to the final conversion, CCMP improves on existing alternatives. Pacing and performance reports can be dayparted and segmented in minutes.

"CCMP dramatically improves the sales funnel for customer acquisition," remarks Nina Bhanap, QuinStreet, Inc. Chief Technology Officer. "Media investments can be made with precision for maximum ROI. Imagine cherry-picking assets in your 401(k) so you kept only those that were the most profitable. That's what this platform does." 

For more information on CCMP and pricing and implementation options, contact success@cloudcontrolmedia.com.

About CloudControlMedia
CloudControlMedia is a unique performance-based digital marketing team that tracks key milestones in consumer interactions, enabling you to optimize your campaigns, meet your marketing objectives, and maximize your ROI.

About QuinStreet, Inc.
QuinStreet, Inc. (Nasdaq: QNST) is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands.

Media contact

Jacqueline Leppla
Senior Director of Public Relations
QuinStreet, Inc.

Direct +1 775 321 3608
Email: jleppla@quinstreet.com
LinkedIn

 

View original content:https://www.prnewswire.com/news-releases/cloudcontrolmedia-launches-new-performance-marketing-platform-301399424.html

SOURCE QuinStreet, Inc.

FAQ

What is the CloudControlMedia Platform 3.0 released by QNST?

The CloudControlMedia Platform 3.0 (CCMP) is a digital marketing solution that enhances media performance and increases profits by integrating multiple marketing channels into a single dashboard.

How much savings did beta clients experience using CCMP?

Beta clients of the CloudControlMedia Platform 3.0 reported savings of more than 20%.

What marketing channels does the CCMP platform integrate?

CCMP integrates various channels including paid search, social media, and offline channels for streamlined performance tracking.

How does CCMP improve customer acquisition for QNST?

CCMP enhances customer acquisition by allowing advertisers to make precise media investments based on performance data and CRM integration.

What company is behind the development of CCMP?

Cloud Control Media, a subsidiary of QuinStreet, Inc. (Nasdaq: QNST), developed the CloudControlMedia Platform 3.0.