Quidel Corp.—Developer of Only FDA-Cleared FIA Rapid Point-of-Care Diagnostic Lyme Disease Test—To Partner With Renowned Global Lyme Alliance to Dramatically Heighten Lyme Disease Awareness

Rhea-AI Summary

Quidel has announced a partnership with the Global Lyme Alliance to enhance public awareness of Lyme disease, which affects nearly half a million Americans annually. The collaboration includes sponsorship of Lyme Awareness Month and accredited webinars to educate on Lyme disease prevention and treatment. Quidel is recognized as a leader in rapid point-of-care diagnostic testing, notably for Lyme disease. The company aims to improve health care quality through its innovative testing technologies.

Positive

• Partnership with Global Lyme Alliance enhances brand visibility.
• Sponsoring educational webinars and Lyme Awareness Month could boost customer engagement and trust.
• Quidel's reputation as a leader in rapid diagnostics strengthens its market position.

Negative

• None.

Industry Leader Plans Largest Recognized Medical Outreach to Provide Hope to Vast Numbers of Those Afflicted or Hoping to Avoid Tick-Borne Affliction

SAN DIEGO--(BUSINESS WIRE)-- With Lyme disease season in full-swing across the United States and as the public continues spending increasing time outdoors during the COVID-19 pandemic, Quidel’s recently formed Lyme Task Force Team—the only one of its kind—today announced a multitiered collaboration with Global Lyme Alliance to dramatically heighten public awareness to a health condition afflicting nearly half a million Americans each year.

Quidel is the nation’s leading developer of the only rapid point-of-care diagnostic Lyme disease test. In recent years the company launched the critically acclaimed and award-winning LymeDiseaseAnswers.com website and Lyme Quick Takes online video series.

“The Global Lyme Alliance has been a passionate and important partner for Quidel in our fight against Lyme disease,” said Judi Tilghman, Ph.D., vice president of technology assessment at Quidel. “Over the years they have helped fund the most urgent and promising research in the field while expanding education and awareness programs for the public and physicians. We’re honored to have this collaborative partnership.”

As part of its collaboration, Quidel will serve as sponsor for GLA’s Lyme awareness month as well as a series of educational PACE-accredited webinars. These events provide new information on various Lyme topics in an open discussion format, all designed to bring awareness around the Lyme disease epidemic, with rapid ways to diagnose and treat it. In addition, Quidel will be a sponsor for the GLA Global Gala 2022, the organization’s premier fundraising event to be held in October.

About Quidel Corporation

Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care, delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first FDA-cleared point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names, Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’ s comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. With products made in America, Quidel’ s mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities, and the world. For more information about Quidel, visit quidel.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220609005351/en/

Jim Yeager

breakwhitelight (for Quidel Corporation)

jim@breakwhitelight.com

Mobile: 818-264-6812

Source: Quidel Corporation

FAQ

What is Quidel Corporation's recent collaboration about?

Quidel Corporation partnered with the Global Lyme Alliance to raise awareness about Lyme disease affecting nearly half a million Americans each year.

What events is Quidel sponsoring as part of its collaboration?

Quidel is sponsoring Lyme Awareness Month and a series of educational webinars related to Lyme disease.

How does Quidel's partnership impact its business strategy?

The collaboration is expected to enhance Quidel's brand visibility and customer engagement in the Lyme disease diagnostic market.

What products does Quidel manufacture?

Quidel produces rapid diagnostic tests for various diseases, including Lyme disease, COVID-19, and influenza.

What is Quidel's role in the Lyme disease awareness initiative?

Quidel serves as a sponsor for educational initiatives and events aimed at increasing awareness and understanding of Lyme disease.