PAPA JOHNS LAUNCHES GARLIC SAUCE TALISMAN NECKLACE FOR HALLOWEEN
Papa Johns has launched a Halloween campaign featuring the Stranger Bling necklace, inspired by its iconic Special Garlic Dipping Sauce. This unique piece of jewellery, forged in oxidised 925 sterling silver, showcases craftsmanship and serves as a homage to 80s horror classics, particularly the brand's Jack! film series. The campaign runs globally across selected markets, with the necklace available for purchase through Black Feather Design. This multi-channel initiative aims to resonate with fans and amplify brand nostalgia.
- Launch of a unique merchandise item, the Stranger Bling necklace, which creatively combines brand promotion with pop culture nostalgia.
- The campaign targets selected international markets, expanding brand visibility and engagement.
- The nostalgic theme may attract a diverse customer base, potentially increasing sales during the Halloween season.
- None.
Stranger Bling merchandise marks the return of the brand's Jack! character
MILTON KEYNES, England, Oct. 19, 2022 /PRNewswire/ -- Things just got spooky at Papa Johns as it launches its latest Halloween-themed international marketing campaign.
The campaign sees Papa Johns resurrect its Eighties horror film parody series Jack!, with the launch of its first-ever piece of jewellery – the Stranger Bling necklace.
Immortalizing Papa Johns' iconic Special Garlic Dipping Sauce, and inspired by cult horror classics, the talisman style necklace harnesses the mythical power of garlic to protect the wearer against supernatural spirits and possessed Halloween pizzas.
Taking cues from gothic jewellery, the Stranger Bling necklace is forged in oxidised 925 sterling silver – a precious metal that is believed to repel vampires and werewolves – and is hinged to replicate the opening and closing of a real sauce pot.
Spotlighting the inspiration and craftmanship behind the unique accessory, the necklace is featured in a striking new teaser film produced by Glacé Media and released ahead of Halloween.
An exclusive run of the Stranger Bling necklace is available to buy internationally at: Black Feather Design.
The limited-edition jewellery launch also pays homage to the Jack! film series, in which a possessed Jack O'Lantern pizza is defeated by the magical powers of Papa Johns' Special Garlic Dipping Sauce and hero pizza delivery guy, Bruce.
Created exclusively for Papa Johns, Jack! was brought to life by LA-based YouTube film specialists, SKYCORP, harnessing cutting-edge CGI and SFX to transform Papa Johns' seasonal Jack O'Lantern pizza into an on-screen villain. Sean Schemmel, best known for his role as Goku from Dragon Ball Z, features as the chilling voice of Jack!
Fans of cult US horror directors and movies, including John Carpenter and The Evil Dead, will instantly recognise the film's dramatic cues, while the blood curdling laugh of the late horror film legend, Vincent Price, makes a posthumous appearance in Jack!
Lawrence Felice, Director, International Marketing EMENA at Papa Johns, comments: "This year, we're paying homage to cult horror classics and serving up nostalgia with our latest Halloween-themed marketing campaign. As well as bringing back our iconic Jack! series, we're excited to offer fans a one-of-a-kind keepsake which celebrates our legendary Special Garlic Dipping Sauce."
The new multi-channel global campaign will run in selected markets across Asia, the Middle East, Europe and Latin America this month.
Papa Johns' Halloween range, including the Jack O'Lantern pizza, will be available to order in select markets via www.papajohns.com or via local ordering apps.
Notes to editors
For more information about the campaign or any of the items available on the Papa Johns' menu, please visit PapaJohns.com
About Papa Johns
Papa Johns International, Inc. (NASDAQ: PZZA) opened its doors in 1984 with one goal in mind: BETTER INGREDIENTS. BETTER PIZZA.® Papa Johns believes that using high quality ingredients leads to superior quality pizzas. Its original dough is made of only six ingredients and is fresh, never frozen. Papa Johns tops its pizzas with real cheese made from mozzarella, pizza sauce made with vine-ripened tomatoes that go from vine to can in the same day and meat free of fillers. It was the first national pizza delivery chain to announce the removal of artificial flavors and synthetic colors from its entire food menu. Papa Johns is headquartered in Louisville, Ky. and is the world's third-largest pizza delivery company with more than 5,500 restaurants in 50 countries and territories as of Sept. 26, 2021. For more information about the Company or to order pizza online, visit www.PapaJohns.com or download the Papa Johns' mobile app for iOS or Android.
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SOURCE Papa John's International
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