Papa John Schnatter comment on company rebranding efforts

Rhea-AI Summary

Papa John's founder, John Schnatter, responded to recent changes in the company's brand and store layout. He expressed his satisfaction with the enduring elements of the original brand, developed over 34 years, such as high-quality ingredients and customer service. However, Schnatter criticized the current management for neglecting the brand's core principles and suggested that the company focuses more on quality pizza rather than superficial rebranding efforts. He underscored his ongoing connection to the brand and voiced concerns about the new brand logo changes, deeming them misplaced.

Positive

• Enduring brand elements from 34 years, including high-quality ingredients and customer service.

Negative

• Criticism of management for failing to acknowledge past mistakes and not adhering to original brand principles.
• Concerns over the rebranding efforts being a distraction from the quality of pizza.

LOUISVILLE, Ky., Nov. 16, 2021 /PRNewswire/ -- In response to the announcement from Papa John's International, Inc. (PZZA) that they are modifying the company's brand and store layout, founder and former Chairman and CEO Papa John Schnatter issued the following statement.

"Today, Papa John's announced several changes to the brand and store layout. While brands evolve over time to meet market demand, it's gratifying to see that most of the concepts we developed over 34 years – including high quality ingredients, customer service, logo colors, slogans, and more – are still supporting the company's success. I am especially hopeful for the continued success of the franchisees, most of whom I know very well.

"My criticism of company management over the past three years has rested largely on their refusal to admit they were wrong about the false media narrative about me and my legacy, and their failure to maintain a commitment to the principles on which we built the company brand, including consistent product quality with every single pizza made.

"Considering the enduring association of Papa John with the brand, the company's change to the brand logo today is misplaced. Instead of being obsessed with Papa John and irrelevant changes to the brand logo, the company should become obsessed once again with making quality Papa John's pizza consistently. Try as they may, they can't have Papa Johns without Papa John."

For more information about Papa John Schnatter, go online to: thepapajohnschnatter.com, Instagram, or TikTok.

View original content:https://www.prnewswire.com/news-releases/papa-john-schnatter-comment-on-company-rebranding-efforts-301426253.html

SOURCE John Schnatter

FAQ

What did Papa John's founder say about the company's rebranding efforts on November 16, 2021?

John Schnatter expressed concerns about the rebranding, stating that the focus should remain on quality pizza rather than changing the brand logo.

What concerns did Schnatter raise regarding Papa John's management?

He criticized the management for not admitting past mistakes and failing to maintain the core principles of the brand.

How long has the Papa John's brand been evolving according to Schnatter?

Schnatter noted that the brand has been evolving for over 34 years.

What elements of the Papa John's brand did Schnatter find gratifying?

He highlighted the high-quality ingredients, customer service, and other lasting brand concepts as gratifying.

What is Schnatter's view on the new brand logo introduced by Papa John's?

Schnatter believes the change to the brand logo is misplaced and emphasizes that the brand identity relies on the quality of pizza.