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The Europe Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2023 Update reveals key trends in the gift card sector as it grapples with inflation and economic challenges. In 2022, growth was fueled by e-commerce, remote employee incentives, and digital gifting. The market, valued at €59.51 billion in 2022, is expected to reach €64.29 billion in 2023, with a projected CAGR of 7.0% through 2027. Digital gift card adoption, particularly in the UK, is rising as consumers seek affordable gifting options. Strategic collaborations among firms aim to innovate gift card offerings, tapping into both retail and corporate segments.
The Global Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) report highlights a steady growth trajectory in the gift card industry, driven by increased investments from companies like Blackhawk Network and InComm Payments. The digital gift card adoption is surging due to e-commerce trends, expected to grow further in the coming years.
In 2023, the market is projected to reach US$ 511,019.3 million, with a compound annual growth rate (CAGR) of 8.1% anticipated. The report indicates ongoing expansion into markets like Singapore and Malaysia, alongside the rise of cryptocurrency gift cards in the U.S.
