Universal Pictures and Pixelworks Enter into Multi-year, Multi-Title Agreement for TrueCut Motion Technology

Rhea-AI Summary

Universal Pictures and Pixelworks have entered into a multi-year, multi-title agreement to implement TrueCut Motion technology in major film releases. The collaboration begins with DreamWorks Animation's "The Wild Robot", set to premiere on September 27, 2024. TrueCut Motion is an advanced motion grading technology that allows filmmakers to enhance and fine-tune motion in post-production while maintaining the intended cinematic look.

This award-winning technology provides a new palette of motion looks, optimizing the viewing experience across various screens and devices, including theaters, televisions, mobile devices, and next-generation headsets. The technology supports both 3D and standard 2D environments, ensuring consistent delivery of creative choices across all platforms.

Positive

• Multi-year, multi-title agreement with Universal Pictures for TrueCut Motion technology
• Implementation in major film releases, starting with DreamWorks Animation's "The Wild Robot"
• Potential for increased revenue and market presence in the film industry
• Technology applicable across various viewing platforms, including theaters, TVs, mobile devices, and headsets

Negative

• None.

Pixelworks advanced motion grading technology to be applied to major releases starting with DreamWorks Animation's "The Wild Robot"

LOS ANGELES, Sept. 16, 2024 /PRNewswire/ -- Universal Pictures and Pixelworks jointly announced today an agreement to bring the advanced TrueCut Motion technology to multiple Universal titles, starting with DreamWorks Animation's "The Wild Robot" (in theaters from September 27).  This and planned future Universal titles will feature Pixelworks' unique motion grading that naturally enhances the look and the feel of the world of film to deliver the ultimate theatrical experience.

TrueCut Motion is an award-winning technology breakthrough that provides filmmakers with an extended palette of motion looks that has never been possible before. The powerful TrueCut Motion platform allows filmmakers to fine-tune or enhance the motion look of all the action, shot by shot, in post-production, while keeping the intended cinematic look and feel intact. The TrueCut Motion platform then ensures that these creative choices are delivered consistently across every screen and optimized on any viewing device — spanning theaters, televisions, mobile and next-generation headsets — in both 3D and standard 2D environments.

Pixelworks and TrueCut Motion are trademarks of Pixelworks, Inc.

For more information, press only:

Brett L Perry, Pixelworks
214-272-0070
bperry@sheltongroup.com

About Pixelworks

Pixelworks, Inc. (Nasdaq: PXLW) provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays, and video streaming services. Pixelworks' TrueCut Motion ecosystem allows filmmakers to create visually stunning motion, scene by scene while ensuring the director's intent is precisely delivered in cinemas or home theaters. For more information on Pixelworks, visit: www.pixelworks.com

For more information on TrueCut Motion: www.pixelworks.com/truecut

About Universal Pictures

Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.

 

 

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SOURCE Pixelworks, Inc.

FAQ

What is the new agreement between Universal Pictures and Pixelworks for PXLW stock?

Universal Pictures and Pixelworks have entered into a multi-year, multi-title agreement to implement Pixelworks' TrueCut Motion technology in major film releases, starting with DreamWorks Animation's "The Wild Robot" on September 27, 2024.

How does TrueCut Motion technology benefit filmmakers for PXLW?

TrueCut Motion technology provides filmmakers with an extended palette of motion looks, allowing them to fine-tune or enhance motion shot by shot in post-production while maintaining the intended cinematic look and feel.

What platforms will TrueCut Motion technology be optimized for under the PXLW agreement?

TrueCut Motion technology will be optimized for various viewing platforms, including theaters, televisions, mobile devices, and next-generation headsets, supporting both 3D and standard 2D environments.

When will the first Universal Pictures film featuring PXLW's TrueCut Motion technology be released?

The first Universal Pictures film featuring Pixelworks' TrueCut Motion technology will be DreamWorks Animation's "The Wild Robot," set to release in theaters on September 27, 2024.