Universal Pictures and Pixelworks Enter into Multi-year, Multi-Title Agreement for TrueCut Motion Technology
Universal Pictures and Pixelworks have entered into a multi-year, multi-title agreement to implement TrueCut Motion technology in major film releases. The collaboration begins with DreamWorks Animation's "The Wild Robot", set to premiere on September 27, 2024. TrueCut Motion is an advanced motion grading technology that allows filmmakers to enhance and fine-tune motion in post-production while maintaining the intended cinematic look.
This award-winning technology provides a new palette of motion looks, optimizing the viewing experience across various screens and devices, including theaters, televisions, mobile devices, and next-generation headsets. The technology supports both 3D and standard 2D environments, ensuring consistent delivery of creative choices across all platforms.
Universal Pictures e Pixelworks hanno stipulato un accordo pluriennale multi-titolo per implementare la tecnologia TrueCut Motion nelle maggiori uscite cinematografiche. La collaborazione inizia con il film d'animazione della DreamWorks "The Wild Robot", che debutterà il 27 settembre 2024. TrueCut Motion è una tecnologia avanzata di grading del movimento che consente ai cineasti di migliorare e perfezionare il movimento in post-produzione mantenendo l'aspetto cinematografico desiderato.
Questa tecnologia premiata offre una nuova gamma di effetti di movimento, ottimizzando l'esperienza visiva su vari schermi e dispositivi, tra cui cinema, televisioni, dispositivi mobili e visori di nuova generazione. La tecnologia supporta sia ambienti 3D che standard 2D, garantendo una consegna coerente delle scelte creative su tutte le piattaforme.
Universal Pictures y Pixelworks han firmado un acuerdo de varios años y varios títulos para implementar la tecnología TrueCut Motion en los grandes estrenos cinematográficos. La colaboración comienza con "The Wild Robot" de DreamWorks Animation, que se estrenará el 27 de septiembre de 2024. TrueCut Motion es una tecnología avanzada de clasificación de movimiento que permite a los cineastas mejorar y ajustar el movimiento en postproducción, manteniendo el aspecto cinematográfico previsto.
Esta tecnología galardonada proporciona una nueva paleta de estilos de movimiento, optimizando la experiencia de visualización en diversas pantallas y dispositivos, incluidos cines, televisores, dispositivos móviles y visores de próxima generación. La tecnología admite entornos 3D y 2D estándar, asegurando una entrega consistente de las elecciones creativas en todas las plataformas.
유니버설 픽쳐스와 픽셀웍스는 주요 영화 릴리스에 TrueCut Motion 기술을 구현하기 위해 수년간의 다중 제목 계약을 체결했습니다. 협업은 드림웍스 애니메이션의 "The Wild Robot"으로 시작되며, 이 영화는 2024년 9월 27일에 첫선을 보일 예정입니다. TrueCut Motion은 고급 모션 등급 기술으로, 영화 제작자들이 후반 작업에서 특정한 시네마틱 룩을 유지하면서 모션을 향상하고 세밀하게 조정할 수 있도록 합니다.
이 수상 경력이 있는 기술은 다양한 스크린 및 장치에서 시청 경험을 최적화하는 새로운 모션 룩 팔레트를 제공합니다. 이에는 극장, 텔레비전, 모바일 장치 및 차세대 헤드셋이 포함됩니다. 이 기술은 3D 및 표준 2D 환경을 모두 지원하여 모든 플랫폼에서 창의적인 선택을 일관되게 제공합니다.
Universal Pictures et Pixelworks ont conclu un accord pluriannuel et multi-titres pour mettre en œuvre la technologie TrueCut Motion dans les grandes sorties cinématographiques. La collaboration débute avec le film d'animation de DreamWorks "The Wild Robot", qui sera présenté en avant-première le 27 septembre 2024. TrueCut Motion est une technologie avancée de notation de mouvement qui permet aux cinéastes d'améliorer et de peaufiner le mouvement en post-production tout en conservant l'aspect cinématographique prévu.
Cette technologie primée offre une nouvelle palette de styles de mouvement, optimisant l'expérience de visionnage sur divers écrans et appareils, y compris les cinémas, les télévisions, les appareils mobiles et les casques de dernière génération. La technologie prend en charge les environnements 3D et 2D standard, garantissant une livraison cohérente des choix créatifs sur toutes les plateformes.
Universal Pictures und Pixelworks haben eine mehrjährige, mehrteilige Vereinbarung getroffen, um die TrueCut Motion-Technologie in großen Filmveröffentlichungen zu implementieren. Die Zusammenarbeit beginnt mit DreamWorks Animationsfilm "The Wild Robot", der am 27. September 2024 Premiere feiert. TrueCut Motion ist eine fortschrittliche Technologie zur Bewegungskorrektur, die Filmemachern ermöglicht, die Bewegung in der Postproduktion zu verbessern und zu optimieren, während der beabsichtigte cinematische Look beibehalten wird.
Diese preisgekrönte Technologie bietet eine neue Palette von Bewegungslooks und optimiert das Seherlebnis auf verschiedenen Bildschirmen und Geräten, einschließlich Kinos, Fernsehern, mobilen Geräten und Headsets der nächsten Generation. Die Technologie unterstützt sowohl 3D- als auch Standard-2D-Umgebungen und gewährleistet eine konsistente Umsetzung kreativer Entscheidungen auf allen Plattformen.
- Multi-year, multi-title agreement with Universal Pictures for TrueCut Motion technology
- Implementation in major film releases, starting with DreamWorks Animation's "The Wild Robot"
- Potential for increased revenue and market presence in the film industry
- Technology applicable across various viewing platforms, including theaters, TVs, mobile devices, and headsets
- None.
Insights
This partnership marks a significant leap in cinematic technology. TrueCut Motion isn't just another post-production tool; it's a game-changer for visual storytelling. By allowing filmmakers to fine-tune motion on a per-shot basis, it addresses a long-standing challenge in maintaining consistent visual quality across diverse viewing platforms.
The technology's ability to optimize content for various devices - from theater screens to mobile phones and VR headsets - is particularly noteworthy. This cross-platform compatibility could potentially expand Universal's reach and enhance viewer engagement across different mediums. However, the real test will be in the audience's reception. Will viewers notice and appreciate these subtle enhancements, or will it be too nuanced for the average moviegoer?
This multi-year, multi-title agreement signals a long-term commitment from Universal Pictures to enhance their visual offerings. It's a strategic move that could differentiate their content in an increasingly competitive streaming landscape. The inclusion of DreamWorks Animation's "The Wild Robot" as the debut project is telling - animation often serves as a testbed for new visual technologies.
From an investor's perspective, this partnership could potentially boost Universal's market position. If successful, it might lead to increased ticket sales and higher-priced premium format screenings. However, the financial impact will depend on the additional costs incurred and whether audiences perceive enough value to justify potential price increases. It's a calculated risk that could pay off if it significantly enhances the theatrical experience.
Pixelworks advanced motion grading technology to be applied to major releases starting with DreamWorks Animation's "The Wild Robot"
TrueCut Motion is an award-winning technology breakthrough that provides filmmakers with an extended palette of motion looks that has never been possible before. The powerful TrueCut Motion platform allows filmmakers to fine-tune or enhance the motion look of all the action, shot by shot, in post-production, while keeping the intended cinematic look and feel intact. The TrueCut Motion platform then ensures that these creative choices are delivered consistently across every screen and optimized on any viewing device — spanning theaters, televisions, mobile and next-generation headsets — in both 3D and standard 2D environments.
Pixelworks and TrueCut Motion are trademarks of Pixelworks, Inc.
For more information, press only:
Brett L Perry, Pixelworks
214-272-0070
bperry@sheltongroup.com
About Pixelworks
Pixelworks, Inc. (Nasdaq: PXLW) provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays, and video streaming services. Pixelworks' TrueCut Motion ecosystem allows filmmakers to create visually stunning motion, scene by scene while ensuring the director's intent is precisely delivered in cinemas or home theaters. For more information on Pixelworks, visit: www.pixelworks.com
For more information on TrueCut Motion: www.pixelworks.com/truecut
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
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SOURCE Pixelworks, Inc.
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