OnePlus 9 Series with Pixelworks Visual Processing Technology Extends Display Leadership of OnePlus Smartphones

Rhea-AI Summary

Pixelworks (PXLW) has partnered with OnePlus to enhance the OnePlus 9 Pro smartphone, featuring the advanced Pixelworks X5 Pro visual processor. This processor brings unique MotionEngine technology optimized for high refresh rates, supporting up to 120 Hz. The OnePlus 9 series also includes patented color calibration technology, delivering superior display quality. The OnePlus 9 Pro boasts a 6.7" Fluid LTPO AMOLED display and a 48 MP Hasselblad camera. This collaboration aims to set new standards in smartphone visual performance.

Positive

• Partnership with OnePlus enhances brand reputation and visibility.
• Launch of OnePlus 9 series showcasing advanced Pixelworks technology.
• Technological innovations like MotionEngine and color calibration enhance user experience.

Negative

• None.

SHENZHEN, China and SAN JOSE, Calif., March 23, 2021 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions, and OnePlus, a premium global smartphone manufacturer, today announced that the recently launched OnePlus 9 Pro flagship smartphone incorporates the Pixelworks X5 Pro visual processor with its unique, industry leading MotionEngine® technology, optimized for variable high refresh rate displays. Additionally, all of the new flagship series phones, including the OnePlus 9, incorporate Pixelworks' patented and industry-leading color calibration with Flesh Tone Protection and Color Shift Correction, as well as ambient light- and tone-adaptive display innovations, including dynamic, ultra-smooth screen brightness control.

Enhanced by the Pixelworks X5 Pro processor, the new flagship OnePlus 9 Pro smartphone integrates a 6.7" cutting edge Fluid LTPO AMOLED display with WQHD+ resolution and variable refresh rates up to 120 Hz. Its advanced display technology, along with a Hasselblad-branded 48 MP quad rear camera and a Qualcomm® Snapdragon™ 888 mobile platform that sports a 7.5 Gbps 5G modem, enables the OnePlus 9 Pro to take connected visual experiences to unimaginable new heights. Whether viewing pictures and videos captured using the phone's Hasselblad camera or streaming content or short videos, Pixelworks visual processing technologies are designed to deliver perfect color reproduction, superior display quality and eye comfort in all kinds of ambient lighting conditions.

"Our OnePlus 9 Pro smartphone is aimed at delivering the ultimate smartphone visual experience through a combination of the industry's most advanced display, powered by Pixelworks technology, and camera, built upon the renowned reputation of the Hasselblad brand," said Pete Lau, Founder and CEO of OnePlus. "I believe the OnePlus 9 series delivers the industry's most compelling camera performance to-date, which will not be lost on consumers as they re-live their moments on our latest, breathtaking 6.7" Fluid AMOLED display. We look forward to continuing to push the boundaries of smartphone visual quality in our strategic partnership with Pixelworks, much to the delight of our growing customer base worldwide."

"With the new OnePlus 9 series, OnePlus continues to be a pace-setter in delivering unrivaled display performance with our most advanced high frame visual processing technology in the premium tier," said Todd DeBonis, President and CEO of Pixelworks. "Our collaboration with OnePlus involves comprehensive optimization across all key aspects of end-to-end display performance. Last year, on the strength of that effort and the quality of its first 120 Hz Fluid Display, OnePlus became widely recognized as one of the industry's few, true flagship brands. With the investment that OnePlus has made on both sides of the smartphone visual experience – the camera and display – the OnePlus 9 Pro is well positioned to be crowned the top flagship phone of 2021."

The following Pixelworks features are incorporated in all OnePlus 9 series smartphones, with the exception of MotionEngine^® Technology, which is only available in the OnePlus 9 Pro:

• Dual MotionEngine^® Technology – The OnePlus 9 Pro with Pixelworks patented MotionEngine technology is optimized for variable refresh rate support up to 120 Hz to ensure natural, intended motion appearance across a wide range of video content including streaming movies, live TV, sports, short videos and other dynamic multimedia and social content.
• Adaptive Display – Pixelworks technology utilizes the phone's light and RGB sensors to automatically adapt and match the brightness and tone of the display to the ambient light and color temperature, preserving clarity, reducing blue light and offering eye comfort for binge watching movies or reading and gaming in a wide range of viewing environments.
• Absolute Color Accuracy – Every OnePlus 9 series smartphone display is factory tuned with Pixelworks' patented, high-efficiency calibration and runs the Company's color management software to  deliver industry-leading color accuracy for all apps and content spanning the sRGB and DCI-P3 color gamuts.
• True Flesh Tones – The calibrated Pixelworks solution corrects for and protects skin tone accuracy across all display modes to convey true-to-life flesh tones for all content involving people in photos, video captured on the phone, movies, TV and more.
• Smooth Brightness Control – In dimly lit viewing environments, this finely tuned, automatic luminance control enables ultra-smooth display brightness transitions with an unprecedented 8,192 gradients of brightness.
• Color Shift Correction –  As part of the display tuning process, this new feature ensures color accuracy across the entire screen by correcting for color shift artifacts that can occur on AMOLED panels at low brightness.

With over two decades of visual and image processing expertise and as a Hollywood award-winning industry leader in motion processing, Pixelworks has advanced its patented Motion Estimation Motion Compensation (MEMC) technology for smartphones with multiple levels of content-specific optimization that produces superior visual quality across a wide range of content, video formats, frame rates and multimedia apps. The Dual MotionEngine^® technology in the OnePlus 9 Pro smartphone—originally featured in the OnePlus 8 Pro—is mobile-optimized to preserve natural, intended motion appearance for high refresh rate displays, while reducing power consumption by up to 50% as compared to the Company's previous generation motion processing solution.

About Pixelworks
Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has a 20-year history of delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services. Pixelworks is headquartered in San Jose, CA. For more information, please visit the company's web site at www.pixelworks.com.

About OnePlus
OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the "Never Settle" mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit OnePlus.com.

Note: Pixelworks, MotionEngine and the Pixelworks logo are registered trademarks of Pixelworks, Inc. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. All other trademarks are the property of their respective owners.

 

 

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SOURCE Pixelworks, Inc.

FAQ

What technology does the OnePlus 9 Pro use from Pixelworks?

The OnePlus 9 Pro incorporates the Pixelworks X5 Pro visual processor, featuring MotionEngine technology optimized for variable refresh rates.

How does Pixelworks technology improve smartphone displays?

Pixelworks technology enhances displays through color calibration, adaptive brightness, and reducing blue light, improving visual quality and user comfort.

What is the significance of the OnePlus 9 series for Pixelworks?

The OnePlus 9 series represents a strategic partnership that enhances Pixelworks' market presence and showcases its innovative display technologies.

What are the key features of the OnePlus 9 Pro smartphone?

Key features include a 6.7" Fluid LTPO AMOLED display, 120 Hz refresh rate, and a 48 MP Hasselblad camera, powered by Pixelworks technology.

When was the OnePlus 9 Pro with Pixelworks technology launched?

The OnePlus 9 Pro was announced on March 23, 2021, featuring Pixelworks' advanced visual processing technology.