PubMatic Unveils New Whitepaper: Addressability in the New Digital Landscape
PubMatic has released a new whitepaper titled 'Addressability in the New Digital Landscape: 5 Publisher Strategies for Improved Monetization'. The report addresses challenges in digital advertising due to privacy regulations and signal loss, offering five key strategies for publishers to enhance monetization:
1. Leveraging publisher first-party data
2. Utilizing publisher second-party data
3. Incorporating third-party data
4. Emphasizing publisher contextual data
5. Addressing industry shifts
The whitepaper highlights PubMatic's solutions like Identity Hub and Connect, which help publishers manage multiple identity solutions, activate first-party and second-party data, and optimize contextual targeting for maximum revenue.
PubMatic ha rilasciato un nuovo whitepaper intitolato 'L'indirizzabilità nel nuovo panorama digitale: 5 strategie per editori per migliorare la monetizzazione'. Il rapporto affronta le sfide nella pubblicità digitale a causa delle normative sulla privacy e della perdita di segnali, offrendo cinque strategie chiave per gli editori per migliorare la monetizzazione:
1. Sfruttare i dati di prima parte degli editori
2. Utilizzare i dati di seconda parte degli editori
3. Incorporare dati di terza parte
4. Sottolineare i dati contestuali degli editori
5. Affrontare i cambiamenti del settore
Il whitepaper evidenzia le soluzioni di PubMatic come Identity Hub e Connect, che aiutano gli editori a gestire più soluzioni di identità, attivare i dati di prima e seconda parte e ottimizzare il targeting contestuale per massimizzare i ricavi.
PubMatic ha lanzado un nuevo documento técnico titulado 'Direccionalidad en el nuevo panorama digital: 5 estrategias para editores para mejorar la monetización'. El informe aborda los desafíos en la publicidad digital debido a las regulaciones de privacidad y la pérdida de señales, ofreciendo cinco estrategias clave para los editores para mejorar la monetización:
1. Aprovechando los datos de primera parte de los editores
2. Utilizando los datos de segunda parte de los editores
3. Incorporando datos de tercera parte
4. Enfatizando los datos contextuales de los editores
5. Abordando los cambios en la industria
El documento técnico destaca las soluciones de PubMatic como Identity Hub y Connect, que ayudan a los editores a gestionar múltiples soluciones de identidad, activar los datos de primera y segunda parte y optimizar la segmentación contextual para maximizar los ingresos.
PubMatic은 '새로운 디지털 환경에서의 주소 지정: 수익 증대를 위한 5가지 퍼블리셔 전략'이라는 제목의 새로운 백서를 발표했습니다. 이 보고서는 개인 정보 보호 규정과 신호 손실로 인한 디지털 광고의 도전에 대해 다루며, 퍼블리셔를 위한 5가지 주요 전략을 제시하여 수익을 향상시킵니다:
1. 퍼블리셔 1차 데이터 활용하기
2. 퍼블리셔 2차 데이터 활용하기
3. 제3자 데이터 통합하기
4. 퍼블리셔 맥락 데이터 강조하기
5. 산업의 변화에 대응하기
이 백서는 여러 아이덴티티 솔루션을 관리하고, 1차 및 2차 데이터를 활성화하며, 최대 수익을 위한 맥락 타겟팅을 최적화하는 데 도움을 주는 PubMatic의 솔루션인 Identity Hub와 Connect를 강조합니다.
PubMatic a publié un nouveau livre blanc intitulé 'L'adressabilité dans le nouveau paysage numérique : 5 stratégies pour les éditeurs afin d'améliorer la monétisation'. Le rapport aborde les défis de la publicité numérique dus aux réglementations sur la vie privée et à la perte de signaux, en proposant cinq stratégies clés pour les éditeurs afin d'améliorer la monétisation :
1. Tirer parti des données de première partie des éditeurs
2. Utiliser les données de deuxième partie des éditeurs
3. Intégrer des données de troisième partie
4. Mettre l'accent sur les données contextuelles des éditeurs
5. Répondre aux évolutions sectorielles
Le livre blanc met en avant les solutions de PubMatic comme Identity Hub et Connect, qui aident les éditeurs à gérer plusieurs solutions d'identité, à activer les données de première et de deuxième partie, et à optimiser le ciblage contextuel pour maximiser les revenus.
PubMatic hat ein neues Whitepaper mit dem Titel 'Adressierbarkeit im neuen digitalen Umfeld: 5 Strategien für Verlage zur Verbesserung der Monetarisierung' veröffentlicht. Der Bericht behandelt die Herausforderungen in der digitalen Werbung aufgrund von Datenschutzbestimmungen und Signalverlust und bietet fünf zentrale Strategien für Verlage zur Verbesserung der Monetarisierung:
1. Nutzung der First-Party-Daten von Verlagen
2. Verwendung der Second-Party-Daten von Verlagen
3. Integration von Third-Party-Daten
4. Betonung der kontextuellen Daten von Verlagen
5. Auseinandersetzung mit Branchenveränderungen
Das Whitepaper hebt die Lösungen von PubMatic wie Identity Hub und Connect hervor, die Verlagen helfen, mehrere Identitätslösungen zu verwalten, First- und Second-Party-Daten zu aktivieren und das kontextuelle Targeting für maximale Einnahmen zu optimieren.
- PubMatic provides actionable strategies for publishers to improve monetization
- The whitepaper addresses current challenges in digital advertising due to privacy regulations
- PubMatic offers solutions like Identity Hub and Connect to help publishers maximize revenue
- None.
Report Highlights Five Key Strategies for Publishers to Improve Monetization Amid Privacy Regulations and Signal Loss
NO-HEADQUARTERS/REDWOOD CITY, Calif., July 30, 2024 (GLOBE NEWSWIRE) -- PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has published a new whitepaper that addresses the profound shifts in the digital advertising ecosystem caused by new consumer privacy regulations and continued signal loss. The paper also addresses Google’s recent decision to continue support for third-party cookies in Chrome, which puts the choice around addressable advertising in the hands of the consumer rather than the browser.
Titled, “Addressability in the New Digital Landscape: 5 Publisher Strategies for Improved Monetization,” the comprehensive guide explores publishers' challenges and outlines five approaches they should consider as they build (and rebuild) their addressability strategies. The information will help publishers effectively monetize their inventory while providing buyers with the advanced targeting required to meet their performance and reach goals.
PubMatic’s whitepaper reveals a path forward for publishers to thrive by prioritizing audience addressability. Key strategies include:
- Publisher First-Party Data: Emphasizing the importance of first-party data and the use of alternative IDs and segmentation strategies.
- Publisher Second-Party Data: Explores the power of second-party data from trusted partners, focusing on privacy-safe data exchanges through clean rooms.
- Third-Party Data: Discusses the continued relevance of third-party data in a privacy-first digital advertising landscape.
- Publisher Contextual Data: Highlights the growing importance of contextual targeting as a privacy-safe alternative to identity-based targeting.
- Addressing Industry Shifts: Urges publishers to embrace new open web standards, and prioritize partnerships that support these initiatives.
"Publishers have a unique opportunity to better position themselves within the advertising ecosystem,” said Jaan Janes, Vice President of Publisher Partnerships at PubMatic. “Our whitepaper provides actionable strategies for publishers looking to enhance their monetization through smart data management, effective audience segmentation, and embracing new technologies that elevate the performance of open internet advertising."
The whitepaper also shows PubMatic’s commitment to supporting publishers through its technology and partnerships. With solutions like the Identity Hub and Connect, PubMatic enables publishers to manage and activate multiple identity solutions, harness first-party and second-party data, and optimize contextual targeting to maximize revenue.
For more information about PubMatic and to download the full whitepaper, please visit pubmatic.com/reports/addressability-in-the-new-digital-landscape.
About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
Press Contact:
Broadsheet Communications for PubMatic
pubmaticteam@broadsheetcomms.com
(917) 826-1103
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