PubMatic Named a Leader in Q4 2024 Analyst Report on Sell-Side Platforms
PubMatic (PUBM) has been named a Leader in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The company received the highest possible scores in 14 criteria, including Programmatic Auctions, Commerce Media, Publisher Protections, and Innovation, as well as the highest possible score in the Market Presence category. The evaluation was conducted among 10 top sell-side platforms based on 33 criteria. Forrester highlighted PubMatic's scale, cross-channel support, and extensive experience in programmatic advertising, noting that their OpenWrap unified auctions are a 'resounding success for publishers.'
PubMatic (PUBM) è stata nominata Leader nel rapporto The Forrester Wave™: Sell-Side Platforms, Q4 2024. L'azienda ha ottenuto i punteggi più alti possibili in 14 criteri, tra cui Aste Programmatiche, Media Commerciali, Protezioni per Editori e Innovazione, e ha raggiunto il punteggio massimo anche nella categoria Presenza sul Mercato. La valutazione è stata condotta tra 10 delle migliori piattaforme sell-side sulla base di 33 criteri. Forrester ha evidenziato la scala di PubMatic, il supporto cross-channel e la vasta esperienza nella pubblicità programmatica, sottolineando che le loro aste unificate OpenWrap sono un 'enorme successo per gli editori.'
PubMatic (PUBM) ha sido nombrada Líder en el informe The Forrester Wave™: Sell-Side Platforms, Q4 2024. La compañía recibió las puntuaciones más altas posibles en 14 criterios, incluyendo Subastas Programáticas, Medios Comerciales, Protecciones para Editores e Innovación, así como la puntuación más alta en la categoría de Presencia en el Mercado. La evaluación se llevó a cabo entre 10 de las principales plataformas sell-side en función de 33 criterios. Forrester destacó la escala de PubMatic, el soporte multicanal y su amplia experiencia en publicidad programática, señalando que sus subastas unificadas OpenWrap son un 'rotundo éxito para los editores.'
PubMatic (PUBM)는 The Forrester Wave™: Sell-Side Platforms, Q4 2024 보고서에서 리더로 선정되었습니다. 이 회사는 프로그램 광고 경매, 상업 미디어, 퍼블리셔 보호 및 혁신을 포함한 14개 기준에서 가능한 최고 점수를 받았으며, 시장 존재감 부문에서도 최고 점수를 기록했습니다. 평가는 33개 기준에 따라 10개 주요 판매자 측 플랫폼을 대상으로 진행되었습니다. 포레스터는 PubMatic의 규모, 크로스채널 지원 및 프로그램 광고 분야에서의 풍부한 경험을 강조하며, 그들의 OpenWrap 통합 경매가 '퍼블리셔에게 큰 성공'이라고 언급했습니다.
PubMatic (PUBM) a été nommé Leader dans le rapport The Forrester Wave™: Sell-Side Platforms, Q4 2024. L'entreprise a reçu les scores les plus élevés possibles dans 14 critères, y compris Enchères Programatiques, Médias Commerciaux, Protections des Éditeurs et Innovation, ainsi que le score le plus élevé dans la catégorie Présence sur le Marché. L'évaluation a été réalisée parmi 10 des principales plateformes sell-side sur la base de 33 critères. Forrester a souligné l'échelle de PubMatic, son support intercanaux et son expérience étendue en publicité programmatique, notant que leurs enchères unifiées OpenWrap sont un 'succès éclatant pour les éditeurs.'
PubMatic (PUBM) wurde im Bericht The Forrester Wave™: Sell-Side Platforms, Q4 2024 als führendes Unternehmen ausgezeichnet. Das Unternehmen erhielt die höchstmöglichen Punktzahlen in 14 Kriterien, darunter Programmatic Auctions, Commerce Media, Publisher Protections und Innovation, sowie die höchstmögliche Punktzahl in der Kategorie Marktpräsenz. Die Bewertung wurde unter 10 führenden Sell-Side-Plattformen auf der Grundlage von 33 Kriterien durchgeführt. Forrester hob die Skalierung von PubMatic, die Unterstützung für mehrere Kanäle und die umfassende Erfahrung im programmgesteuerten Advertising hervor und merkte an, dass ihre OpenWrap-vereinheitlichten Auktionen ein 'ausdrücklicher Erfolg für die Publisher' sind.
- Received highest possible scores in 14 out of 33 evaluation criteria
- Achieved top score in Market Presence category
- OpenWrap unified auctions recognized as highly successful for publishers
- Strong positioning in commerce media with Convert solution
- None.
Insights
This analyst recognition, while prestigious, has direct financial impact on PubMatic's business operations or stock value. The Forrester Wave report highlights PubMatic's strong market position and technological capabilities, particularly in programmatic auctions and commerce media, but doesn't reveal new revenue streams or material business changes.
The highest possible scores in 14 criteria, including key operational areas, demonstrate PubMatic's competitive advantage in the SSP market. However, the report primarily confirms existing market knowledge rather than introducing new growth catalysts. While this validation may help with client acquisition and retention, the impact on financial performance is indirect and long-term.
The leading global research firm declares PubMatic demonstrates “experience in supporting safe monetization across every major programmatic channel.”
NO-HEADQUARTERS/REDWOOD CITY, Calif., Oct. 31, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, proudly announces its recognition as a Leader in The Forrester Wave™: Sell-Side Platforms, Q4 2024. According to the report from Forrester Research, a leading global research and advisory firm, “PubMatic is known for its scale, cross-channel support, and extensive experience dating back to programmatic advertising’s inception.”
In the report, Forrester evaluated 10 top sell-side platforms (SSPs) based on 33 criteria spanning three categories: current offering, strategy, and market presence. PubMatic received the highest possible scores across 14 criteria, including Programmatic Auctions, Commerce Media, Publisher Protections, and Innovation. PubMatic also received the highest possible score in the Market Presence category.
Criteria in which PubMatic received the highest possible scores:
- Programmatic Auctions: PubMatic’s OpenWrap unified auctions are a "resounding success for publishers…” We provide publishers with advanced tools to maximize revenue.
- Commerce Media: Our unique Convert solution’ is notable for its effectiveness in driving commerce media outcomes.
- Publisher Protections: We attribute Forrester’s characterization of our “publisher-first orientation” to PubMatic’s commitment to publisher protections, including anti-fraud measures and robust reporting insights.
- Innovation: We attribute this criterion score to PubMatic’s continuous innovation and strong partner ecosystem as key differentiators in the SSP market.
“We are honored to be recognized as a Leader in The Forrester Wave™: Sell-Side Platforms,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “To us, the designation as a Leader validates our commitment to providing publishers with the most advanced and effective tools as part of an integrated platform. Our strategic focus on customer control and partnership continues to strengthen our market position, and as we navigate the dynamic landscape of programmatic advertising, our commitment to innovation and monetization remains at the core of everything we do. We believe this is vision validated by Forrester’s assessment.”
To find out more about PubMatic’s SSP product, click here: SSP for Publishers
About PubMatic:
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
Press Contact:
Ashley Jacobson, Director of Corporate Marketing
press@pubmatic.com
Broadsheet Communications for PubMatic
pubmaticteam@broadsheetcomms.com
(917) 826-1103
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