YMCA of Metropolitan Chicago and Peloton Team Up to Empower Members' Health and Wellbeing Journeys
Rhea-AI Summary
The YMCA of Metropolitan Chicago and Peloton (NASDAQ: PTON) have announced a unique partnership to enhance fitness options for YMCA members. The program includes Peloton Bike+ and Row equipment at YMCA Community Hubs, and free access to Peloton App One for all members aged 18 and over, valued at $12.99 monthly. This initiative aims to make fitness more accessible and engaging. The partnership kicks off in the Chicagoland market, offering members a variety of workouts and fitness tracking capabilities both on-site and on-the-go. Additionally, YMCA members will be invited to special community events throughout the year.
Positive
- Peloton Bike+ and Row equipment available at YMCA Community Hubs.
- Free access to Peloton App One for YMCA members aged 18+, valued at $12.99 monthly.
- Enhanced accessibility and engagement in fitness for community members.
- Special community events to be held throughout the year.
- Strengthens community ties through shared fitness goals.
Negative
- Potential initial costs for installing Peloton equipment at YMCA locations.
- No immediate financial impact highlighted for Peloton's revenue or profitability.
- Dependence on the success of the partnership in a specific regional market.
News Market Reaction 1 Alert
On the day this news was published, PTON declined 0.55%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
First-of-its-kind program debuts this week in Chicagoland market
"Peloton and the YMCA of Metro Chicago are partnering not only to establish a unique, market-moving program, we're also, and most importantly, making our communities' health and wellbeing journeys more accessible, more empowering, and more engaging than ever," said Dorri McWhorter, President & Chief Executive Officer, YMCA of Metropolitan Chicago. "Debuting a first-of-its-kind partnership in Chicagoland alongside Peloton is a huge milestone for the Y's mission to strengthen community by connecting all people to their purpose, potential, and each other."
After joining the YMCA of Metro Chicago as a member at any of its 14 Community Hubs throughout the region, individuals ages 18 and older will automatically receive Peloton App One access for no additional costs. Valued at
"The YMCA of Metropolitan Chicago is raising the bar for community health, wellbeing and engagement," said Greg Hybl, Senior Vice President & General Manager of Peloton for Business. "We are immensely proud to expand our partnership with the YMCA of Metro Chicago, marking a significant step forward in our mission to help people live their healthiest and happiest lives. This collaboration is more than just an extension; it's a reaffirmation of our shared commitment to making fitness accessible and enjoyable for all, regardless of where someone is on their fitness journey."
YMCA of Metropolitan Chicago members can take advantage of the partnership by participating in an ultra-efficient, energizing workout using one of 77 Peloton Bike+ or 27 Peloton Row pieces of equipment in Ys across the region. If a visit to the local Y isn't on the day's agenda, fitness tracking capabilities and dozens of workouts, from stretching to high-intensity interval training (HIIT), are available for use anywhere from the Peloton App.
"No matter where you are or what kind of regimen you're looking for, the YMCA of Metropolitan Chicago and Peloton have you covered — giving your gym time a boost and helping you get moving!" McWhorter added.
About Peloton
Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in
About the YMCA of Metropolitan Chicago
The YMCA of Metropolitan Chicago is the leader in accessible, inclusive programming for more than 300,000 individuals each year, strengthening community by connecting all people to their purpose, potential, and each other. The YMCA of Metro Chicago is evolving to become a 21st-century social enterprise for the region, through an association of 14 community hubs, 5 overnight camps, and 100 extension sites throughout Chicagoland and the Midwest. Learn more about the Y's locations and programming at ymcachicago.org.
MEDIA CONTACT
Katy Broom
Director, Marketing & Communications
YMCA of Metropolitan Chicago
312-932-1171
kbroom@ymcachicago.org
Letena Lindsay
Vice President, Global Communications
Peloton
press@onepeloton.com
View original content:https://www.prnewswire.com/news-releases/ymca-of-metropolitan-chicago-and-peloton-team-up-to-empower-members-health-and-wellbeing-journeys-302168449.html
SOURCE YMCA of Metropolitan Chicago
FAQ
What new fitness options are available to YMCA of Metro Chicago members through the Peloton partnership?
How much is Peloton App One valued at for YMCA members?
When does the YMCA and Peloton partnership start?
What special events will YMCA members be invited to through the Peloton partnership?
Is the Peloton equipment available at all YMCA locations?
