PELOTON APPOINTS LESLIE BERLAND AS CHIEF MARKETING OFFICER

Rhea-AI Summary

Peloton (NASDAQ: PTON) has appointed Leslie Berland as Chief Marketing Officer, effective January 18, 2023. With over 20 years of marketing experience, Berland previously served as CMO at Twitter and held senior positions at American Express. Reporting to CEO Barry McCarthy, she will lead brand and product marketing, global communications, and consumer insights. McCarthy emphasized Berland's role in enhancing Peloton's brand storytelling and reaching a broader audience. Berland expressed excitement about joining during a pivotal transformation for the company, which currently boasts nearly 7 million Members worldwide.

Positive

• Appointment of Leslie Berland as CMO expected to enhance brand storytelling.
• Berland has extensive experience from Twitter and American Express, providing valuable insights.
• The leadership change aligns with Peloton's growth strategy and marketing enhancement.

Negative

• None.

Industry Veteran Brings More Than 20 Years of Transformative Marketing Experience to the Company

NEW YORK, Jan. 17, 2023 /PRNewswire/ -- Peloton (NASDAQ: PTON), the leading connected fitness platform, today announced the appointment of Leslie Berland as Peloton's Chief Marketing Officer (CMO), effective January 18, 2023. Berland brings more than two decades of strategic and creative marketing expertise for iconic brands. She will report to CEO Barry McCarthy and serve as a member of the leadership team, overseeing brand and product marketing, creative, consumer insights, membership, and global communications. 

"Leslie is an accomplished marketer, with proven experience guiding brands in transformation. She understands the critical importance of storytelling and engaging current and future Peloton Members," said McCarthy. "As we continue our pivot to growth, showcasing the magic that drives people to Peloton and keeps them so passionate and engaged is essential. She and the marketing team will play a central role in broadening our reach, appeal, and impact."

Berland previously served as CMO at Twitter, where she oversaw marketing and communications, tasked with defining and deepening the brand's identity and influence globally. From 2017- 2021, Berland also held the Head of People role at Twitter, overseeing the end-to-end employee experience. Prior, she held various marketing leadership positions at American Express for more than 10 years, where she was in charge of media, advertising and sponsorships. Berland also served four years as an Ad Council Board Member.

"Peloton is at a unique moment in its transformation journey, and I'm thrilled to be a part of it!," said Berland. "I'm a huge believer in the product, the company, and its potential. I'm inspired by Peloton's continued innovation and commitment to its current and future Members and see amazing opportunities ahead."

Berland will be based in New York City.

About Peloton:

Peloton (NASDAQ: PTON) is the leading connected fitness platform with a highly engaged community of nearly 7 million Members worldwide. A category innovator at the nexus of fitness, technology, and media, Peloton's first-of-its-kind subscription platform seamlessly combines innovative hardware, distinctive software, and exclusive content. Its world-renowned instructors, coach and motivate Members to be the best version of themselves anytime, anywhere. Founded in 2012 and headquartered in New York City, Peloton continues to scale across the US, UK, Canada, Germany, and Australia. For more information, visit www.onepeloton.com.

PRESS CONTACT:
Ben Boyd
press@onepeloton.com

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SOURCE Peloton

FAQ

Who has been appointed as Peloton's new CMO?

Leslie Berland has been appointed as Peloton's new Chief Marketing Officer effective January 18, 2023.

What is Leslie Berland's background before joining Peloton?

Before joining Peloton, Leslie Berland served as CMO at Twitter and held senior marketing roles at American Express.

What will Leslie Berland's role at Peloton involve?

Leslie Berland will oversee brand and product marketing, global communications, and consumer insights.

Why is Leslie Berland's appointment significant for Peloton?

Her appointment is significant as it is expected to enhance Peloton's brand storytelling and marketing strategy during its transformation.