Peloton and the Christopher & Dana Reeve Foundation Partner for Accessible, Inclusive Fitness Content

Rhea-AI Summary

Peloton (NASDAQ: PTON) has partnered with the Christopher & Dana Reeve Foundation to launch a unique adaptive fitness program aimed at individuals with spinal cord injuries and their caregivers. The

Positive

• Launch of the 'Seated Adaptive Strength' program aimed at individuals with spinal injuries, increasing Peloton's product offering.
• Introduction of a caregiver-focused class collection, promoting inclusive fitness solutions.
• Partnership with the Reeve Foundation enhances brand reputation and community engagement.

Negative

• None.

Special class series led by Peloton Instructor and Adaptive Training Specialist, Logan Aldridge, and co-created with expertise drawn from the Reeve Foundation community

Additional classes curated with caregivers in mind in recognition of National Family Caregivers Month

NEW YORK, Nov. 7, 2022 /PRNewswire/ -- Peloton (NASDAQ: PTON) and the Christopher & Dana Reeve Foundation announced today the launch of a special adaptive fitness collaboration designed to bring immersive and challenging workouts into people's lives in an accessible, efficient, community-driven way. 

The "Seated Adaptive Strength" program is designed by Peloton Instructor Logan Aldridge with expertise contributed by Reeve Foundation community members and ambassadors especially for wheelchair users living with a spinal cord injury (SCI) or other causes of paralysis. The eight-class program, available on the platform beginning today, is geared primarily toward seated athletes with some hand and arm function. The series also includes a special meditation class led by Peloton Instructor Ross Rayburn that provides breathing techniques and other nuanced instruction designed specifically to accommodate the needs of those living with quadriplegia. 

In addition, and in recognition of November as National Family Caregivers Month, Peloton and the Reeve Foundation have also curated "Adaptive Training: Caregivers Spotlight," a collection of 21 classes, especially for caregivers. These classes have been handpicked from Peloton's content library to support caregivers' mental, emotional and physical health - both as self-care and for the oftentimes strenuous work that is essential to caregiving, such as wheelchair transfers. The collection focuses on breathwork, upper body stretches, lower body strength, healthy back yoga flows, and strength warm-ups.

"Inclusion is defined as 'for everyone,' and accessible means 'attainable, achievable for all,'" says Oluwaferanmi O. Okanlami, M.D., M.S., Director of Adaptive Sports and Fitness at the University of Michigan, national disability advocate and practicing physician living with an SCI. Dr. Okanlami shared his expertise to inform the Seated Adaptive Strength program. "The path to full inclusion and accessibility is not a one-stop effort, but a process and this collaboration represents an exciting phase on the journey. It's been my pleasure to be able to join this effort, as it acknowledges the importance of lived experience." Dr. Okanlami and Jeff Miller of The Adam Miller Memorial Fund at the University of Michigan were instrumental in crafting the program.

Other Reeve Foundation community members who shared valuable input as the program came to life include:

• Paralympian Chuck Aoki, who leads Prescription to Play, a program housed at the University of Michigan's Adaptive Sports and Fitness program that aims to increase awareness, knowledge, access, and participation as it relates to adaptive sports, fitness, recreation and other wellness resources for people with SCI;
• Former National Women's Hockey League player Denna Laing, who experienced an SCI in 2015. Laing continues daily rehabilitation and has refused to give up her active lifestyle;
• Eric LeGrand, who established Team LeGrand of the Reeve Foundation following his SCI, which occurred on the football field when he played for Rutgers University;
• Dr. Rex Marco, a nationally renowned spinal surgeon and musculoskeletal oncologist who was paralyzed in a bicycle accident in 2019. In 2020, he established the Rex Marco, M.D., Fund of the Reeve Foundation and serves as the Foundation's Chief Medical Ambassador.
• Hanna Neider, wife and caregiver to her husband, who lives with an SCI. Hanna also serves as Peer & Family Support Program Coordinator at the Foundation. Both Hanna and her husband have competed in marathons as part of Team Reeve to raise funds for SCI research. 

This collaboration, believed to be the first-of-its-kind among a leading interactive fitness platform and a nonprofit, builds on the Reeve Foundation's support for adaptive sports and fitness through its Quality of Life grants program. Since 2014, the program has awarded more than $5.1 million to nearly 350 organizations to support adaptive sports and fitness projects.

"Since joining the Peloton team a year ago, I've been very focused on my mission to educate and support amputees and adaptive athletes of all abilities, while finding new ways to provide different populations of Members with empowering fitness solutions," said Peloton Instructor Logan Aldridge. "The partnership with the Christopher & Dana Reeve Foundation, and the Seated Adaptive Strength program we created together, exemplifies exactly why I came to Peloton. It's a really exciting moment in our ongoing commitment to our accessibility efforts, and I'm grateful to The Foundation's community experts and ambassadors who collaborated with me to bring this program to life in support of our Members who are wheelchair users."

The Seated Adaptive Strength Program and the Adaptive Training: Caregivers Spotlight collection are available today on the Peloton App, which offers a free 30-day trial* for new Members. Members who complete a class from the program will receive a custom badge on their profile. Aldridge and the Foundation will discuss the collaboration with a virtual panel in late November and will celebrate an in-class moment on December 3, 2022, in honor of International Day of Persons with Disabilities, also Aldridge's one-year anniversary at Peloton. 

"Among the Foundation's highest priorities is improving the lives of those living with or caring for someone living with paralysis. Despite widespread interest and participation in adaptive sports and fitness, the options for home-based programs are minimal and typically are not intended as truly inclusive – rather they are separate options for our community," said Maggie Goldberg, CEO of the Reeve Foundation. "We are proud to partner with Peloton and applaud the company for its genuine interest in creating content that acknowledges and includes the real-life experiences of people impacted by paralysis."

About Peloton

Peloton (NASDAQ: PTON) is the leading connected fitness platform with a loyal community of nearly 7 million Members worldwide. A category innovator at the nexus of fitness, technology, and media, Peloton's first-of-its-kind subscription platform seamlessly combines innovative hardware, distinctive software, and exclusive content. Its world-renowned instructors, coach and motivate Members to be the best version of themselves anytime, anywhere. Founded in 2012 and headquartered in New York City, Peloton continues to scale across the US, UK, Canada, Germany, and Australia. For more information, visit www.onepeloton.com.

* New App Members Only. Terms apply. Credit card required. After your free trial, App Membership is $12.99/mo. Cancel anytime before the free trial ends.

About the Reeve Foundation

The Christopher & Dana Reeve Foundation is dedicated to curing spinal cord injury by funding innovative research and improving the quality of life for individuals and families impacted by paralysis. By uniting the brightest minds in the field, we are working tirelessly to accelerate scientific discovery across the field of spinal cord research by investing in labs across the globe. Additionally, through a cooperative agreement with the Administration for Community Living, the Reeve Foundation's National Paralysis Resource Center (NPRC) promotes the health, well-being, and independence of people living with paralysis, providing comprehensive information, resources, and referral services assisting over 120,000 individuals and families since its launch in 2002. The Reeve Foundation is committed to elevating our community's voices and needs to achieve greater representation and independence. We meet all 20 of the Better Business Bureau's standards for charity accountability and hold the BBB's Charity Seal.  For more information, please visit www.ChristopherReeve.org or call 800-225-0292.

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SOURCE Christopher & Dana Reeve Foundation

FAQ

What is the Seated Adaptive Strength program from Peloton?

The Seated Adaptive Strength program is an eight-class fitness series designed for wheelchair users and individuals with spinal cord injuries, launched in partnership with the Reeve Foundation.

When was the Peloton and Reeve Foundation partnership announced?

The partnership between Peloton and the Reeve Foundation was announced on November 7, 2022.

How does Peloton support caregivers with its new classes?

Peloton's new collection, 'Adaptive Training: Caregivers Spotlight', features 21 classes designed to support caregivers' physical and emotional health.

What are the benefits of the new adaptive fitness content offered by Peloton?

The new adaptive fitness content promotes inclusivity, improves accessibility for individuals with disabilities, and addresses the specific needs of caregivers.

What is the significance of National Family Caregivers Month for this initiative?

The initiative recognizes National Family Caregivers Month by providing tailored workout classes that focus on the health and well-being of caregivers.