Portillo's Unveils First-Ever Loyalty Program: Direct to Digital Wallets, No App Required
Portillo's (PTLO) has launched 'Portillo's Perks', an innovative app-less loyalty program that integrates directly with customers' digital wallets. The program offers personalized rewards based on visit frequency and ordering habits, starting with a welcome offer of free large French fries.
The program works across all ordering channels including in-restaurant, drive-thru, and Portillo's website, requiring no additional app downloads. Members earn achievement badges like 'First Bite' and 'Top Dog', unlocking rewards such as free menu items, retail merchandise, and personalized offers.
The Chicago-style fast-casual restaurant chain is targeting 1.5-1.7 million membership signups by midsummer 2025. According to CEO Michael Osanloo, the digital wallet approach enables personalized offers while enhancing guest experience.
Portillo's (PTLO) ha lanciato 'Portillo's Perks', un innovativo programma di fidelizzazione senza app che si integra direttamente con i portafogli digitali dei clienti. Il programma offre ricompense personalizzate basate sulla frequenza delle visite e sulle abitudini di ordinazione, partendo con un'offerta di benvenuto di patatine fritte grandi gratuite.
Il programma funziona su tutti i canali di ordinazione, inclusi ristorante, drive-thru e sito web di Portillo's, senza richiedere ulteriori download di app. I membri guadagnano distintivi di achievement come 'First Bite' e 'Top Dog', sbloccando ricompense come articoli del menu gratuiti, merchandising e offerte personalizzate.
La catena di ristoranti fast-casual in stile Chicago mira a 1,5-1,7 milioni di iscrizioni al programma entro la metà dell'estate 2025. Secondo il CEO Michael Osanloo, l'approccio del portafoglio digitale consente offerte personalizzate migliorando l'esperienza del cliente.
Portillo's (PTLO) ha lanzado 'Portillo's Perks', un innovador programa de lealtad sin aplicación que se integra directamente con las billeteras digitales de los clientes. El programa ofrece recompensas personalizadas basadas en la frecuencia de visitas y hábitos de pedido, comenzando con una oferta de bienvenida de papas fritas grandes gratis.
El programa funciona en todos los canales de pedido, incluidos en el restaurante, drive-thru y el sitio web de Portillo's, sin requerir descargas adicionales de aplicaciones. Los miembros ganan insignias de logro como 'First Bite' y 'Top Dog', desbloqueando recompensas como artículos del menú gratuitos, mercancía y ofertas personalizadas.
La cadena de restaurantes fast-casual al estilo de Chicago tiene como objetivo 1.5-1.7 millones de inscripciones al programa para mediados del verano de 2025. Según el CEO Michael Osanloo, el enfoque de billetera digital permite ofertas personalizadas mientras mejora la experiencia del cliente.
포르틸로스 (PTLO)는 고객의 디지털 지갑과 직접 통합되는 혁신적인 앱 없는 로열티 프로그램 '포르틸로스 퍼크스'를 출시했습니다. 이 프로그램은 방문 빈도와 주문 습관에 따라 개인화된 보상을 제공하며, 무료 대형 감자튀김의 환영 제공으로 시작됩니다.
이 프로그램은 레스토랑, 드라이브 스루, 포르틸로스 웹사이트를 포함한 모든 주문 채널에서 작동하며 추가 앱 다운로드가 필요하지 않습니다. 회원들은 'First Bite' 및 'Top Dog'와 같은 업적 배지를 획득하여 무료 메뉴 항목, 소매 상품 및 개인화된 제안과 같은 보상을 잠금 해제합니다.
시카고 스타일의 패스트 캐주얼 레스토랑 체인은 2025년 여름 중반까지 150만에서 170만 개의 회원 가입을 목표로 하고 있습니다. CEO 마이클 오사눌루에 따르면, 디지털 지갑 접근 방식은 개인화된 제안을 가능하게 하면서 고객 경험을 향상시킵니다.
Portillo's (PTLO) a lancé 'Portillo's Perks', un programme de fidélité innovant sans application qui s'intègre directement aux portefeuilles numériques des clients. Le programme offre des récompenses personnalisées en fonction de la fréquence des visites et des habitudes de commande, avec une offre de bienvenue de frites grandes gratuites.
Le programme fonctionne sur tous les canaux de commande, y compris en restaurant, au drive-in et sur le site web de Portillo's, sans nécessiter de téléchargements d'applications supplémentaires. Les membres gagnent des badges de réussite comme 'First Bite' et 'Top Dog', débloquant des récompenses telles que des articles de menu gratuits, des marchandises et des offres personnalisées.
La chaîne de restaurants fast-casual de style Chicago vise 1,5 à 1,7 million d'inscriptions au programme d'ici la mi-été 2025. Selon le PDG Michael Osanloo, l'approche du portefeuille numérique permet des offres personnalisées tout en améliorant l'expérience des clients.
Portillo's (PTLO) hat 'Portillo's Perks' gestartet, ein innovatives loyales Programm ohne App, das direkt mit den digitalen Geldbörsen der Kunden integriert ist. Das Programm bietet personalisierte Belohnungen basierend auf der Besuchshäufigkeit und den Bestellgewohnheiten, beginnend mit einem Willkommensangebot von kostenlosen großen Pommes frites.
Das Programm funktioniert über alle Bestellkanäle, einschließlich Restaurant, Drive-Thru und der Portillo's-Website, ohne dass zusätzliche App-Downloads erforderlich sind. Mitglieder verdienen Leistungsabzeichen wie 'First Bite' und 'Top Dog', die Belohnungen wie kostenlose Menüartikel, Einzelhandelswaren und personalisierte Angebote freischalten.
Die Fast-Casual-Restaurantkette im Chicago-Stil zielt darauf ab, 1,5 bis 1,7 Millionen Mitgliedsanmeldungen bis zur Mitte des Sommers 2025 zu erreichen. Laut CEO Michael Osanloo ermöglicht der Ansatz mit der digitalen Geldbörse personalisierte Angebote und verbessert das Gästeerlebnis.
- Launch of digital wallet-based loyalty program requiring no app download
- Program works across all ordering channels (in-restaurant, drive-thru, website)
- Targeting 1.5-1.7M membership signups by mid-2025
- None.
With a free sign-up reward and tailored offers based on guest habits, Portillo's Perks gets more personalized with every visit
CHICAGO, March 03, 2025 (GLOBE NEWSWIRE) -- Portillo's, the fast-casual restaurant concept known for its menu of Chicago-style favorites, today announced the launch of Portillo's Perks, an app-less loyalty program that rewards guests for their love of Portillo's.
Portillo's Perks reimagines the traditional loyalty program by offering a fully digital experience that adapts to guest behaviors. Unlike standard point-based apps, Portillo's Perks lives in guests' digital wallets and delivers personalized rewards based on visit frequency and ordering habits. Guests simply check in with their digital Perks card during visits to collect engaging badges and earn targeted rewards—from a welcome offer of free large French fries to free retail items and more. The more people visit, the more they’ll unlock.
"Portillo's Perks reflects our commitment to enhancing the guest experience in our own unique way," said Michael Osanloo, President and CEO of Portillo's. "The digital wallet approach allows us to truly personalize offers, so we're able to surprise and delight our guests with easy access and relevant rewards that make each visit engaging, whether it's their first time or their hundredth."
With each visit, guests work towards earning achievement badges – from "First Bite" for new Perks members to "Top Dog" for frequent guests. These badges unlock exciting recognition and rewards including free menu items, retail merchandise, and personalized offers. The program works across all ordering channels – in-restaurant, drive-thru, and Portillo’s website and app – creating a seamless experience with no app download required. The brand is initially targeting a goal of 1.5-1.7 million membership signups by midsummer 2025.
"Our approach with Portillo’s Perks is centered on removing friction from the guest experience, not adding to it," said Keith Correia, Chief Information Officer. "We eliminated common loyalty program pain points by integrating directly with the digital wallet already on guests' phones—no extra apps to download or passwords to remember. This seamless approach rewards longtime fans while creating an easy pathway for new guests to discover all there is to love about Portillo’s."
For more information or to join Portillo's Perks, visit Portillos.com/perks.
About Portillo’s
In 1963, Dick Portillo invested
Media Contact:
PortillosPR@icrinc.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c081ea02-6089-4743-8fb6-7fc6e0bfdef2
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