PesoRama Announces Grand Opening of Store #26, Store #27 and Store #28

Rhea-AI Summary

PesoRama (TSXV: PESO) has announced the upcoming opening of three new JOi Dollar Plus stores in Mexico City, expanding its retail footprint to 28 locations. The strategic expansion includes:

• Store #26: A 406 square meter location in City Shops del Valle mall, targeting higher-income residents, opening in April 2025
• Store #27: A 481 square meter store in Patio Martín Carrera mall, near a modal transfer centre, opening in May 2025
• Store #28: A standalone 513 square meter location near a busy subway station in Agrícola Oriental, part of the Hospital de la Luz complex, opening in June 2025

The expansion strengthens PesoRama's presence in key urban areas, focusing on locations with high foot traffic and diverse consumer needs.

Positive

• Expansion of retail footprint with three new stores totaling 1,400 square meters
• Strategic locations near transport hubs and shopping centers ensuring high foot traffic
• Targeting diverse consumer demographics including higher-income areas
• Sequential store openings showing systematic expansion execution

Negative

• None.

Toronto, Ontario--(Newsfile Corp. - April 9, 2025) - PesoRama Inc. (TSXV: PESO) ("PesoRama" or the "Company"), a Canadian company operating dollar stores in Mexico under the JOi Dollar Plus brand, is pleased to announce the upcoming opening of three new stores, further strengthening its presence in Mexico City's key urban areas. The strategic placement of these new JOi Dollar Plus locations aims to attract high foot traffic and serve communities with diverse purchasing needs. With these additions, PesoRama continues to demonstrate its commitment to offering quality products at affordable prices, while enhancing the shopping experience for customers across the city.

"The openings of our 26^th, 27^th, and 28^th JOi Dollar Plus Stores in Mexico City mark another exciting milestone in our expansion," said Rahim Bhaloo, Founder, CEO & Chairman of PesoRama. "These new locations increase accessibility for Mexican consumers and strengthen our presence in high-density areas where we see significant potential for continued growth and success."

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Store #26 - City Shops del Valle

Store #26 is a 406 square meter location inside the "City Shops del Valle" mall in the Del Valle neighbourhood. Known for its established commercial activity and higher-income residents, this area offers a strong customer base seeking convenient access to everyday essentials. Store #26 is scheduled to open later this month.

Store #27 - Martín Carrera

Store #27 spans 481 square meters on the main floor of the Patio Martín Carrera mall in the 15 de Agosto neighbourhood. Its proximity to a CETRAM (modal transfer centre), where commuters switch between rail and bus system is expected to generate consistent foot traffic. Store #27 is scheduled to open in May 2025.

Store #28 - Metro Agrícola Oriental

Store #28 is a standalone, 513 square meter location in the Agrícola Oriental neighborhood, close to one of the area's busiest subway stations. Placing the store here aims to ensure convenient access for residents and commuters. The location will also be part of the new Hospital de la Luz complex, recognized for its community support programs. Store #28 is scheduled to open in June 2025.

About PesoRama Inc.

PesoRama, operating under the JOi Dollar Plus brand, is a Mexican value dollar store retailer. PesoRama launched operations in 2019 in Mexico City and the surrounding areas targeting high density, high traffic locations. PesoRama's 25 stores offer consistent merchandise offerings which include items in the following categories: household goods, pet supplies, seasonal products, party supplies, health and beauty, snack food items, confectionery and more. For more information visit: http://pesorama.ca.

For further information please contact:

Rahim Bhaloo
Founder, CEO & Chairman
rahim@rahimbhaloo.com
416-816-3291

Cautionary Note

This press release contains "forward-looking information" within the meaning of applicable securities laws, including, among other things, statements regarding the Company's planned expansion, new store openings and expected future developments and other factors that have been considered appropriate. While the Company believes that the expectations reflected in this forward-looking information are reasonable, undue reliance should not be placed on them because the Company can give no assurance that they will prove to be correct. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements, including due to changes in consumer behaviour, general economic factors, the ability of the Company to execute its strategies, the availability of capital and the risk factors which are discussed in greater detail in the "Risk Factors" section of the Company's prospectus dated January 31, 2022 and filed under the Company's profile on www.sedar.com. The statements in this press release are made as of the date of this release. PesoRama undertakes no obligation to comment on analyses, expectations or statements made by third-parties in respect of PesoRama, its securities, or its financial or operating results (as applicable).

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/248003

FAQ

When will PesoRama (PSSOF) open its new stores in Mexico City?

PesoRama will open Store #26 in April 2025, Store #27 in May 2025, and Store #28 in June 2025.

What are the locations and sizes of PesoRama's three new stores in Mexico?

Store #26 (406 sq m) in City Shops del Valle, Store #27 (481 sq m) in Patio Martín Carrera, and Store #28 (513 sq m) in Agrícola Oriental.

How many total stores will PesoRama (PSSOF) have after these openings?

After these openings, PesoRama will have a total of 28 JOi Dollar Plus stores in Mexico.

What is the strategic significance of PesoRama's new store locations?

The stores are strategically placed in high-traffic areas near transport hubs and shopping centers, targeting diverse consumer demographics including higher-income areas.