PublicSquare Introduces ACH Processing with Launch Partner Guns.com
PublicSquare (NYSE: PSQH) has launched Automated Clearing House (ACH) processing capabilities through its PSQ Payments platform, with Guns.com as the launch partner. This partnership brings potential annualized payment processing Gross Merchandise Value (GMV) of several hundred million dollars to the platform.
The expansion comes after Guns.com's previous ACH provider unexpectedly terminated their service. Guns.com now utilizes PublicSquare for a comprehensive payment solution including ACH, debit, credit card processing, and Buy Now Pay Later (BNPL) transactions. This integration aims to provide secure transactions without the risk of service cancellation for businesses operating in constitutionally protected industries.
PublicSquare (NYSE: PSQH) ha lanciato le capacità di elaborazione Automated Clearing House (ACH) attraverso la sua piattaforma PSQ Payments, con Guns.com come partner di lancio. Questa partnership porta un potenziale valore lordo delle merci (GMV) di elaborazione dei pagamenti annualizzato di diverse centinaia di milioni di dollari per la piattaforma.
L'espansione arriva dopo che il precedente fornitore di ACH di Guns.com ha terminato inaspettatamente il proprio servizio. Guns.com ora utilizza PublicSquare per una soluzione di pagamento completa che include ACH, elaborazione di carte di debito, carte di credito e transazioni Buy Now Pay Later (BNPL). Questa integrazione mira a fornire transazioni sicure senza il rischio di cancellazione del servizio per le aziende che operano in settori protetti dalla costituzione.
PublicSquare (NYSE: PSQH) ha lanzado capacidades de procesamiento de Automated Clearing House (ACH) a través de su plataforma PSQ Payments, con Guns.com como socio de lanzamiento. Esta asociación aporta un valor bruto de mercancía (GMV) de procesamiento de pagos anualizado de varios cientos de millones de dólares a la plataforma.
La expansión llega después de que el proveedor anterior de ACH de Guns.com terminara su servicio de manera inesperada. Guns.com ahora utiliza PublicSquare para una solución de pago integral que incluye ACH, procesamiento de tarjetas de débito, tarjetas de crédito y transacciones de Compra Ahora, Paga Después (BNPL). Esta integración tiene como objetivo proporcionar transacciones seguras sin el riesgo de cancelación del servicio para las empresas que operan en industrias protegidas constitucionalmente.
퍼블릭스퀘어 (NYSE: PSQH)는 PSQ Payments 플랫폼을 통해 Automated Clearing House (ACH) 처리 기능을 출시했으며, Guns.com이 출시 파트너로 참여했습니다. 이번 파트너십은 플랫폼에 연간 수억 달러의 잠재적인 총 상품 가치(GMV) 처리 가능성을 제공합니다.
이번 확장은 Guns.com의 이전 ACH 제공자가 예기치 않게 서비스를 종료한 후 이루어졌습니다. Guns.com은 이제 ACH, 직불카드, 신용카드 처리 및 지금 구매하고 나중에 지불하는(BNPL) 거래를 포함한 종합 결제 솔루션을 위해 PublicSquare를 사용합니다. 이 통합은 헌법상 보호되는 산업에서 운영되는 기업들이 서비스 취소의 위험 없이 안전한 거래를 제공하는 것을 목표로 합니다.
PublicSquare (NYSE: PSQH) a lancé des capacités de traitement Automated Clearing House (ACH) via sa plateforme PSQ Payments, avec Guns.com comme partenaire de lancement. Ce partenariat apporte un potentiel de valeur brute des marchandises (GMV) de traitement des paiements annualisé de plusieurs centaines de millions de dollars à la plateforme.
L'expansion intervient après que le précédent fournisseur d'ACH de Guns.com a mis fin à son service de manière inattendue. Guns.com utilise désormais PublicSquare pour une solution de paiement complète incluant ACH, traitement des cartes de débit, des cartes de crédit et des transactions Buy Now Pay Later (BNPL). Cette intégration vise à fournir des transactions sécurisées sans le risque d'annulation de service pour les entreprises opérant dans des secteurs protégés par la constitution.
PublicSquare (NYSE: PSQH) hat die Funktionen zur Verarbeitung von Automated Clearing House (ACH) über seine PSQ Payments-Plattform eingeführt, mit Guns.com als Startpartner. Diese Partnerschaft bringt ein potenzielles annualisiertes Bruttowarenwert (GMV) von mehreren Hundert Millionen Dollar auf die Plattform.
Die Erweiterung erfolgt, nachdem der vorherige ACH-Anbieter von Guns.com seinen Dienst unerwartet eingestellt hat. Guns.com nutzt nun PublicSquare für eine umfassende Zahlungslösung, die ACH, Debit- und Kreditkartenverarbeitung sowie Buy Now Pay Later (BNPL)-Transaktionen umfasst. Diese Integration zielt darauf ab, sichere Transaktionen ohne das Risiko einer Dienstleistungsstornierung für Unternehmen in verfassungsrechtlich geschützten Branchen zu ermöglichen.
- Partnership with Guns.com brings potential for several hundred million dollars in annual payment processing GMV
- Expansion of payment processing capabilities to include ACH, adding to existing credit card, debit card, and BNPL services
- Secured a major client (Guns.com) for full payment processing services
- None.
Insights
The launch of ACH processing capabilities marks a pivotal expansion for PublicSquare's fintech division, potentially transforming its revenue model and market position. The partnership with Guns.com, bringing several hundred million dollars in potential annualized GMV, represents a significant scaling opportunity in the payment processing sector.
The strategic significance extends beyond the immediate revenue potential. By offering a comprehensive payment stack including credit cards, debit cards, ACH, and BNPL, PublicSquare is positioning itself as a full-service payment processor for regulated industries - a notably underserved market segment. This creates a compelling competitive moat, as few processors are willing to serve these sectors consistently.
The timing is particularly strategic given the increasing trend of financial service providers de-platforming certain industries. This market dynamic creates a substantial opportunity for PublicSquare to capture market share in segments where traditional payment processors are retreating. The company's 'cancel-proof' positioning addresses a critical pain point, as evidenced by Guns.com's experience with their previous provider.
From a revenue perspective, ACH processing typically generates lower per-transaction fees compared to credit card processing but offers better margins due to reduced processing costs. The combination of high-volume ACH transactions with higher-margin credit card and BNPL services suggests a well-balanced revenue strategy. This diversified payment stack also increases merchant stickiness, as switching costs rise when businesses rely on multiple services from a single provider.
PublicSquare’s Fintech Division Now Provides a Fully Integrated Payments Solution Including Credit Cards, Debit Cards, ACH, and Buy Now Pay Later
Michael Seifert, Chairman & CEO of PublicSquare, commented, “When Guns.com was abruptly dropped by their previous ACH vendor, they turned to PSQ Payments to provide a cancel-proof solution. Guns.com’s recent cancellation by its former ACH provider is a potent reminder that businesses across the country continue to face the risk of de-platforming from their financial service providers. PSQ Payments exists to ensure that merchants can operate with confidence, free from ideological discrimination. ACH is an important feature of our product suite as PublicSquare continues solidifying its position as a trusted financial services provider, ensuring true financial freedom for merchants nationwide.”
“We’re excited to expand our partnership with PSQ Payments and bring an even better shopping experience to America’s Second Amendment community,” says Brandon Thompson, co-CEO and Chief Technology Officer of Guns.com. “PSQ Payments is a leader in financial technology, and their innovative solutions add tremendous value to the millions of customers who shop with us. With our shared commitment to serving the firearms industry, we jumped at the chance to grow our partnership to include payment processing.”
About PSQ Payments
PSQ Payments, developed by PublicSquare, is a fully cancel-proof payment platform designed to provide businesses and consumers with uncompromising security and reliability. Leveraging advanced tokenization and secure wallet technology, PSQ Payments ensures that sensitive transactional data remains encrypted and protected. With a triple redundancy system, PSQ Payments reinforces its commitment to stability, making it a trusted solution for business owners who want to ensure their economic liberty is protected in every transaction.
About PublicSquare
PublicSquare is a technology-enabled marketplace and payments ecosystem serving consumers and merchants who value life, family, and liberty. PublicSquare operates three divisions: Marketplace, Financial Technology, and Brands. The primary mission of the Marketplace is to help consumers "shop their values" and put purpose behind their purchases. PublicSquare leverages data and insights from the Marketplace to assess its customers’ needs and provide wholly-owned quality financial products and brands. PublicSquare’s Financial Technology division comprises Credova, a consumer finance company, and PSQ Payments, a "cancel-proof" payments company. PublicSquare’s Brands division comprises EveryLife, a premium D2C life-affirming baby products company. Visit publicsquare.com to learn more.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended, and for purposes of the “safe harbor” provisions under the United States Private Securities Litigation Reform Act of 1995. Any statements other than statements of historical fact contained herein are forward-looking statements. Such forward-looking statements include, but are not limited to, expectations, hopes, beliefs, intentions, plans, prospects, financial results or strategies regarding PublicSquare, anticipated product launches, our products and markets, future financial condition, expected future performance and market opportunities of PublicSquare. Forward-looking statements generally are identified by the words “anticipate,” “believe,” “could,” “expect,” “estimate,” “future,” “intend,” “may,” “might,” “strategy,” “opportunity,” “plan,” “project,” “possible,” “potential,” “project,” “predict,” “scales,” “representative of,” “valuation,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions, and in this press release, include statements about expected annualized GMV from our uncancellable payments platform and its anticipated GMV; however, the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many other factors could cause actual future events to differ materially from the forward-looking statements in this communication, including, without limitation: (i) the risk that counterparties could either cancel or fail to fulfill any of the executed contracts in their, (ii) the fulfillment of the payment platform contracts that have been executed and the execution of additional such contracts, which are speculative given the relatively short amount of time that we have been in that business and given the fact that we have not yet achieved those levels of performance ability of PublicSquare and Credova to integrate the business successfully and to achieve anticipated synergies and value creation, (iii) changes in the competitive industries and markets in which PublicSquare operates, variations in performance across competitors, changes in laws and regulations affecting PublicSquare’s business and changes in the combined capital structure, (iv) the ability to implement business plans, growth, marketplace and other expectations, and identify and realize additional opportunities, (v) risks related to PublicSquare’s limited operating history, the rollout and/or expansion of its business and the timing of expected business milestones, (vi) actual or potential loss of key influencers, media outlets and promoters of PublicSquare’s business or a loss of reputation of PublicSquare or reduced interest in the mission and values of PublicSquare and the segment of the consumer marketplace it intends to serve, and (vii) the risk of economic downturn, increased competition, a changing regulatory landscape and related impacts that could occur in the highly competitive consumer marketplace, both online and through “bricks and mortar” operations. The foregoing list of factors is not exhaustive. Recipients should carefully consider such factors and the other risks and uncertainties described and to be described in PublicSquare’s public filings with the Securities and Exchange Commission. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Recipients are cautioned not to put undue reliance on forward-looking statements, and PublicSquare does not assume any obligation to, nor does it intend to, update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law. PublicSquare gives no assurance that PublicSquare will achieve its expectations.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250218069586/en/
Investors Contact:
investment@publicsquare.com
Media Contact:
pr@publicsquare.com
Source: PSQ Holdings, Inc.
FAQ
What is the potential GMV from PublicSquare's (PSQH) ACH partnership with Guns.com?
What payment services does PublicSquare (PSQH) now offer through PSQ Payments?
Why did Guns.com switch to PublicSquare's (PSQH) payment processing?
What is the significance of PSQH's ACH processing launch for merchants?
