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Hawaii youth recognized in first-ever Prudential Emerging Visionaries program

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On February 15, 2022, Esther Chan, 15, from Honolulu, was named a 2022 Prudential Emerging Visionary for her community-focused initiative, "Cyber Safe Seniors." She will receive $5,000 in funding and participate in an awards summit from April 23-26, 2022. The program recognizes young leaders addressing significant societal challenges. Esther's project educates seniors on online safety against cybercrime, offering free resources and video courses. Prudential collaborates with Ashoka for this initiative, aiming to empower youth in tackling pressing financial and social issues.

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  • Esther Chan recognized as a Prudential Emerging Visionary, highlighting corporate engagement in social issues.
  • Initiative 'Cyber Safe Seniors' addresses critical cybersecurity concerns for vulnerable seniors.
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NEWARK, N.J., Feb. 15, 2022 /PRNewswire/ -- Esther Chan, 15, of Honolulu, today was named a 2022 Prudential Emerging Visionary for bringing powerful vision and meaningful change to her community.

As one of 25 young people from across the country selected in this year's inaugural class, Esther will receive $5,000 in funding as well as an invitation to participate in an awards summit from April 23-26, 2022. The summit will include a lively agenda packed with skills development workshops, coaching sessions, networking opportunities and special recognition events. Select winners will also have an opportunity to participate in a pitch-off where a grand prize winner will receive an additional $10,000 in funding. What's more, Prudential employees will vote to name an Employees' Choice Award winner, who will receive an additional $5,000.

Prudential Emerging Visionaries recognizes young people ages 14-18 whose fresh perspectives and innovative solutions address the pressing financial and societal challenges in their communities. It is a collaboration between Prudential Financial and Ashoka, a leading social impact organization, with advisory support from the Financial Health Network, an authority on financial health and longtime partner of The Prudential Foundation. The program is an evolution of the Prudential Spirit of Community Awards, the country's largest youth recognition program, which for 26 years honored more than 150,000 outstanding youth volunteers.

"Emerging Visionaries is another way Prudential is demonstrating its commitment to our purpose: to make lives better by solving the financial challenges of our changing world," said Chairman and CEO Charles Lowrey. "The students we're honoring have a sense of possibility that drives them to look beyond themselves. Their vision and dedication are key to creating fully inclusive communities, and we are humbled and inspired by their work."

That work includes addressing needs created by the COVID-19 pandemic, combating economic inequality, advocating for inclusion and closing the digital divide. This inaugural group of young leaders was selected based on four main criteria: their solution is innovative; it can create meaningful impact in the future and can scale to a wider community; it demonstrates a deep understanding of the issue; and it inspires the visionary to lead or take action and motivates others to do the same.

Here is Hawaii's Prudential Emerging Visionary for 2022:

Esther Chan, 15, of Honolulu, Hawaii, founded "Cyber Safe Seniors," an initiative that educates older adults on how to protect themselves from cybercrime. Esther's platform offers video courses and more than 40 resources on staying safe online — covering topics such as how to recognize online scams and create strong passwords. The content is free and self-paced and uses relevant, real-world scenarios.

Esther was inspired to start this initiative after she learned about the extent of cybersecurity threats on the internet and how older adults are especially vulnerable to these attacks. She has since partnered with local nonprofit organizations and senior centers to spread the word and engage seniors with the content. Esther is planning to expand her initiative's reach by creating more how-to tutorials for a national audience.

To read the names and stories of all of this year's Prudential Emerging Visionaries, visit prudential.com/emergingvisionaries.

About Prudential Financial
Prudential Financial, Inc. (NYSE: PRU), a financial wellness leader and premier active global investment manager, has operations in the United States, Asia, Europe and Latin America. Prudential's diverse and talented employees help to make lives better by creating financial opportunity for more people. Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.

About Ashoka
Ashoka is the largest global network of leading social entrepreneurs — individuals with new ideas to systemically address the world's biggest challenges and the entrepreneurial skill to transform those ideas into national, regional and global social impact. Over 40 years, Ashoka has supported more than 3,600 social entrepreneurs in 90 countries with solutions addressing society's most pressing issues. Ashoka's vision is a world in which Everyone Is a Changemaker — a society that responds quickly and effectively to challenges, and where every individual has the freedom, confidence and societal support to address any social problem. For more information, visit ashoka.org.

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SOURCE Prudential Financial, Inc.

FAQ

What is the Prudential Emerging Visionaries program?

The Prudential Emerging Visionaries program recognizes young leaders aged 14-18 who address significant financial and societal challenges in their communities.

Who was named the 2022 Prudential Emerging Visionary from Hawaii?

Esther Chan, a 15-year-old from Honolulu, was named the 2022 Prudential Emerging Visionary.

What funding does Esther Chan receive as a Prudential Emerging Visionary?

Esther Chan will receive $5,000 in funding and the chance to participate in an awards summit.

What initiative did Esther Chan create?

Esther Chan founded 'Cyber Safe Seniors' to educate older adults on protecting themselves from cybercrime.

When is the Prudential Emerging Visionaries awards summit?

The awards summit will take place from April 23-26, 2022.

Prudential Financial, Inc.

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