Party City Proclaims, "Forget You, 2020!" Pivoting To 2021 Celebration Trend Predictions

Rhea-AI Summary

Party City introduces the Forget You (FU) 2020 merchandise line as a humorous farewell to a challenging year. This fresh product lineup includes wearables, balloons, and festive decor, echoing sentiments like '100% Done, 2020 Blows.' The company also offers a balloon delivery service for New Year's Eve, enhancing customer convenience. A recent survey reveals that many people plan to host events in 2021 that were canceled in 2020. Party City aims to provide safe celebration options, focusing on smaller gatherings and virtual parties.

Positive

• Introduction of the new FU2020 product line, tapping into consumer sentiment.
• Launch of balloon delivery service, increasing customer convenience.
• Survey indicates strong demand for events in 2021, with many planning celebrations.

Negative

• None.

ROCKAWAY, N.J., Dec. 17, 2020 /PRNewswire/ -- Looking ahead to brighter days and continued reasons to celebrate, national party retailer Party City bids a final farewell to the year no one asked for with an exclusive new product line of Forget You (or FU) 2020 New Year's merchandise. The edgy send-off also paves the way for 2021 celebration trends, as reported by the company and its Joy Squad influencer network.

From glam wearables and balloons, to glitzy tableware, noise makers and decor kits, the FU2020 product line says what everyone has been thinking: 100% Done, 2020 Blows, 2020 Would Not Recommend and, of course, Forget You, 2020! The new products join a variety of festive, more traditional New Year's items also available for family-friendly celebrations. 

Balloons always make it easy to make a statement and add an extra pop, clink and fizz to any celebration. Recently launched as a new service, Party City customers can now pre-order their balloon delivery for New Year's Eve and beyond (up to one month in advance) at all locations. Free scheduled and same-day delivery is available on orders $39+.

With the ringing in of a new year, Party City will continue to find ways to help customers reconnect with family and friends so they can celebrate safely whether together or apart. The brand remains committed to making everyday celebrations unforgettable by creating moments of joy. 

A 2021 Celebration Survey by Party City focused on party and event planning behaviors from 2020 to measure the effects they will have on 2021 celebrations, with results showing a cautious optimism for traditional gatherings.

Half of those surveyed intend to hold an event in 2021 that was canceled in 2020, with birthday party do-overs reigning most popular. And, while there is great enthusiasm to make up these missed celebrations and plan new events, 30% of savvy planners will still wait until the last minute to plan 2021 events.

Parties overall will look a little different, with respondents noting that regardless of a safe and approved COVID-19 vaccine, they will continue to plan smaller events (68%), outdoor events (50%), and at-home parties (46%). Additionally, the alternative of hosting virtual parties (46%) and drive-by celebrations (43%) will continue in 2021.

Party City helps customers plan and host celebrations as safely as possible. All stores now offer a variety of essential items, including PPE, snacks/drinks, paper and cleaning products and more. 

Curbside pick-up, same-day delivery and online shopping is all available at PartyCity.com.

For more celebration inspiration, visit PartyCity.com, and follow and engage with #PartyCity on Facebook, and @partycity on Instagram and Pinterest.

About Party City (NYSE: PRTY)
Party City Holdco Inc. is the leading party goods company by revenue in North America and, we believe, the largest vertically integrated supplier of decorated party goods globally by revenue. The Company is a popular one-stop shopping destination for party supplies, balloons, and costumes. In addition to being a great retail brand, the Company is a global, world-class organization that combines state-of-the-art manufacturing and sourcing operations, and sophisticated wholesale operations complemented by a multi-channel retailing strategy and e-commerce retail operations. The Company is the leading player in its category, vertically integrated and unique in its breadth and depth. The Company designs, manufactures, sources and distributes party goods, including paper and plastic tableware, metallic and latex balloons, Halloween and other costumes, accessories, novelties, gifts and stationery throughout the world. The Company's retail operations include more than 800 specialty retail party supply stores (including franchise stores) throughout North America operating under the names Party City and Halloween City, and e-commerce websites, principally through the domain name PartyCity.com.

FOR MEDIA INFORMATION:
Michelle Kelly
The Zimmerman Agency
partycity@zimmerman.com

View original content to download multimedia:http://www.prnewswire.com/news-releases/party-city-proclaims-forget-you-2020-pivoting-to-2021-celebration-trend-predictions-301195432.html

SOURCE Party City

FAQ

What is the Forget You 2020 product line by Party City?

The Forget You (FU) 2020 product line features quirky items for New Year celebrations, including wearables and decor, expressing sentiments about 2020.

Is there a delivery service for Party City balloons?

Yes, Party City now offers balloon delivery services for New Year's Eve and beyond, with free delivery on orders over $39.

What findings did Party City's 2021 Celebration Survey reveal?

The survey showed that 50% of respondents plan to host events in 2021 that were canceled in 2020, indicating optimism for gatherings.

How is Party City adapting to COVID-19 for celebrations?

Party City is focusing on providing safe celebrations with options for smaller, outdoor, and virtual events.