CarParts.com Launches "Now That's My Speed" Campaign to Enhance Auto Parts Shopping

Rhea-AI Summary

CarParts.com (NASDAQ: PRTS) has launched its first major marketing campaign in over 20 years, titled 'Now That's My Speed.' This campaign aims to enhance brand recognition and drive business growth in the automotive parts market. A recent survey revealed that 69% of consumers prioritize price, while over 70% emphasize quality when purchasing auto parts. The campaign, created with Real Moxy, features humor and nostalgia from iconic American films, showcasing CarParts.com's extensive inventory of over 1 million parts. The company's new tagline, 'Quality Parts. Priced Right,' emphasizes its commitment to providing affordable, high-quality parts.

Positive

• CarParts.com launched its first major marketing campaign in over 20 years.
• The campaign aims to enhance brand recognition and drive business growth.
• Survey: 69% of consumers consider price the key factor for auto parts.
• Survey: Over 70% rate quality as extremely important.
• The campaign was developed with creative agency Real Moxy, featuring humor and nostalgia from American films.
• CarParts.com offers over 1 million parts, reinforcing its new tagline 'Quality Parts. Priced Right.'

Negative

• None.

Today, CarParts.com proudly debuts its first major campaign in over two decades.

TORRANCE, Calif., June 27, 2024 /PRNewswire/ -- CarParts.com, Inc. (NASDAQ: PRTS) ("CarParts.com"), a leading online provider of automotive parts and accessories, is excited to announce the launch of its first comprehensive brand marketing campaign in the company's 25+ year history. "Now That's My Speed" will run across digital and social platforms this summer to enhance brand recognition, drive business growth, and establish a competitive advantage in the growing auto parts aftermarket industry.

Campaign Insights and Development

CarParts.com has crafted this campaign to address car owners' critical needs. In a recent brand study conducted on the Attest survey platform, 69% of people surveyed¹ ranked price as the key factor when buying auto parts and over 70% ranked quality of parts as extremely important when selecting an auto parts retailer.

"Our customers have always been at the center of our business," said David Meniane, Chief Executive Officer of CarParts.com. "This campaign was developed using extensive testing to ensure our message resonates deeply with our audience while also reflecting our continued commitment to providing high-quality, affordable auto parts."

The Attest brand survey also found that over 55% of people own vehicles that are between 3 to 9 years old and prefer doing car repairs themselves to save money.

Campaign Execution

"Now That's My Speed," developed in partnership with creative agency Real Moxy, aims to address the needs of its diverse audience by launching a campaign inspired by well-known American films and their iconic cars. The videos blend humor and nostalgia and feature characters who find themselves in precarious situations and need help replacing a car part immediately. Luckily for them, and all online auto parts shoppers, finding the right part at the right price is easy using the vehicle selector on the CarParts.com app, available in the App Store and Google Play.

The "Now That's My Speed" campaign is built on the company's value proposition of offering "Over 1 Million Quality Parts at Your Fingertips," and its new tagline "Quality Parts. Priced Right," reinforcing the company's goal to alleviate the hassle and stress associated with automotive maintenance and repair. The vehicle selector, featured prominently in the campaign, enables drivers to find the parts they need from the company's vast inventory of over 1 million parts, including collision, mechanical, accessories, upgrades, and more.

"This campaign is a pivotal step for CarParts.com, highlighting our extensive selection and competitive pricing, ensuring every driver has access to top-quality parts and an exceptional shopping experience," said Meniane. "Our ongoing investment in marketing and brand recognition is essential for our growth, and this effort underscores our commitment to making CarParts.com a trusted and recognizable brand."

For more information about the campaign, visit carparts.com/nowthatsmyspeed. 

About CarParts.com

CarParts.com, Inc. is a technology-driven eCommerce company offering over 1 million high-quality automotive parts and accessories.  Operating for over 25 years, CarParts.com has established itself as a premier destination for drivers seeking repair and maintenance solutions. Our commitment lies in placing the customer at the forefront of our operations, evident in our easy-to-use, mobile-friendly website and app. With a commitment to affordability and customer satisfaction, CarParts.com simplifies the automotive repair process, aiming to eliminate the uncertainty and stress often associated with vehicle maintenance.  Backed by a robust company-operated fulfillment network, we ensure swift delivery of top-quality parts from leading brands to customers across the nation.

At CarParts.com, our global team is united by a shared mission: Empowering Drivers Along Their Journey.

CarParts.com is headquartered in Torrance, California.

Media Relations:
Tina Mirfarsi
tina@carparts.com

¹ N=1000

View original content to download multimedia:https://www.prnewswire.com/news-releases/carpartscom-launches-now-thats-my-speed-campaign-to-enhance-auto-parts-shopping-302184277.html

SOURCE CarParts.com, Inc.

FAQ

What is CarParts.com's new marketing campaign?

CarParts.com's new marketing campaign is called 'Now That's My Speed,' aimed at enhancing brand recognition and driving business growth.

When was CarParts.com's 'Now That's My Speed' campaign launched?

CarParts.com launched the 'Now That's My Speed' campaign on June 27, 2024.

What is the focus of CarParts.com's 'Now That's My Speed' campaign?

The focus of the 'Now That's My Speed' campaign is on enhancing brand recognition and driving business growth by emphasizing affordable, high-quality auto parts.

Why did CarParts.com create the 'Now That's My Speed' campaign?

CarParts.com created the 'Now That's My Speed' campaign to address critical customer needs, such as price and quality, and to strengthen its competitive advantage in the auto parts market.

What did the recent survey by CarParts.com reveal?

The survey revealed that 69% of consumers prioritize price, and over 70% prioritize quality when buying auto parts.