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Priority Technology Hldgs Inc - PRTH STOCK NEWS

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Overview

Priority Technology Holdings Inc (PRTH) is a specialized provider of merchant acquiring and commercial payment solutions in the United States. Operating in the dynamic realms of payment processing and AP automation, the company serves a diverse clientele including small and medium-sized businesses as well as large enterprises. By leveraging its proprietary technology platforms, Priority Technology delivers customizable, technology-driven payment systems that streamline business operations and optimize revenue performance.

Business Segments

The company is organized into three primary segments, each tailored to specific market needs:

  • SMB Payments: This segment focuses on full-service acquiring and payment-enabled solutions primarily for B2C transactions. Through a robust software platform disseminated via an established channel network, the company offers merchant clients innovative business applications designed to enhance operational efficiency and revenue management.
  • B2B Payments: Concentrating on automating the accounts payable process, this segment provides comprehensive AP automation solutions. Its turnkey commercial payments platform facilitates seamless financial interactions between buyers and suppliers, ensuring efficient processing of vendor payments and optimizing financial rebates.
  • Enterprise Payments: This area is dedicated to delivering embedded payment and treasury solutions. It assists enterprise clients in modernizing legacy systems and accelerating the integration strategies of software partners, thereby monetizing payments while streamlining complex financial workflows.

Product Suites and Service Offerings

MX Product Suite: The MX offerings provide resellers and merchant clients a customizable set of applications that support key business work functions and revenue performance management, enabling operational agility in a competitive market.

CPX Platform: A highlight of the company’s innovation, the CPX suite includes access gateways, commercial acceptance tools, and comprehensive payment solutions that automate the AP process. This platform not only simplifies vendor payment workflows but also enhances financial automation and improves efficiency in handling rebates.

Additionally, Priority Technology Holdings Inc extends its expertise through curated managed services and a range of integrated automated payment solutions. The company partners with financial institutions and card networks to deliver payment-adjacent technologies, further reinforcing its market position and deep industry knowledge.

Market Position and Industry Relevance

As a provider operating at the nexus of technology and finance, Priority Technology Holdings Inc maintains a distinct competitive position by addressing the complex and evolving needs of modern payment ecosystems. Its business model is built on the principles of automation, efficiency, and adaptability, which are critical components in the digital transformation of financial operations. The company’s focus on creating value through tailored payment processing solutions and AP automation has allowed it to build a resilient portfolio in an industry where technological integration and secure payment frameworks are paramount.

Operational Excellence and Technological Integration

The company combines deep operational expertise with technological innovation to deliver solutions that are not only secure and reliable but also scalable and adaptable to the changing demands of the market. Its integrated platforms and automated systems demonstrate a sophisticated understanding of the payment processing lifecycle, reinforcing its reputation as a trusted provider in a competitive landscape. With a firm foundation in financial technology, Priority Technology Holdings Inc consistently reinforces its commitment to improving business workflows, reducing manual errors, and optimizing payment performance across multiple industry segments.

Conclusion

In summary, Priority Technology Holdings Inc stands out through its comprehensive approach to merchant acquiring and payment solutions. The detailed segmentation of its business operations, innovative technology platforms, and commitment to operational excellence provide a clear perspective on how the company fits into the broader financial technology ecosystem. Investors and market analysts can appreciate the depth of its service offerings, the precision in its execution, and the overarching ability to streamline payment processes in an increasingly digital economy.

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Priority Technology Holdings (PRTH) has received a credit rating upgrade from Moody's Ratings, moving up to B1 from B2. The upgrade reflects Priority's strong revenue growth, improved capital structure with lower costs, and enhanced cash flow generation capabilities.

According to Moody's assessment, the company is expected to continue deleveraging through earnings growth and debt reduction. Priority's CFO Tim O'Leary expressed satisfaction with the recognition of their financial performance and successful balance sheet improvements in fiscal 2024.

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Priority Technology Holdings (NASDAQ: PRTH) has announced the launch of its Ambient business for Individual Coverage Health Reimbursement Arrangement (ICHRA) plan payments and administration. The platform is designed to help insurance brokers and third-party administrators build high-margin ICHRA businesses while enabling employers to manage health benefit plans efficiently.

ICHRAs are employer-funded health benefits that allow tax-free reimbursement for individual health insurance premiums and qualified medical expenses. According to Jim Mrowka, Ambient's COO, ICHRAs are experiencing rapid growth in the U.S., with 83% of new ICHRA adopters being businesses that previously offered no health insurance.

The Ambient platform facilitates:

  • Easy ICHRA plan establishment
  • Customized plan document generation
  • Election and substantiation management
  • Streamlined payment administration

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Priority Technology Holdings (NASDAQ: PRTH) has reported strong financial results for Q4 and full year 2024. Q4 revenue increased 13.9% to $227.1 million, with operating income up 54.9% to $34.1 million. Adjusted EBITDA grew 16% to $51.7 million, while Adjusted EPS surged 800% to $0.18.

Full-year 2024 performance showed revenue growth of 16.4% to $879.7 million, operating income up 63.7% to $133.4 million, and Adjusted EBITDA increasing 21.3% to $204.3 million. The company made a $10 million voluntary prepayment on its term loan in February 2025.

Looking ahead, 2025 guidance projects revenue between $965 million to $1 billion (10-14% growth), Adjusted gross profit of $360-385 million (10-17% growth), and Adjusted EBITDA of $220-230 million (8-13% growth).

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Priority Technology Holdings (NASDAQ: PRTH) announced the planned retirement of co-founder John V. Priore from the board of directors, effective April 1, 2025. Simultaneously, Clayton Main has been appointed to join the board on the same date.

John Priore, who helped establish Priority in 2005, will step down after contributing to the company's evolution from a startup to a public company. Clayton Main, bringing over 20 years of experience in leveraged financing and structured equity investments, will serve on the board's audit, compensation, and nominating and governance committees.

Main's background includes roles as partner and Investment Committee member at Bregal Sagemount and founding member of the Goldman Sachs Specialty Lending Group. He was also one of Priority's initial lenders and graduated magna cum laude from Southern Methodist University.

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Priority Technology Holdings (NASDAQ: PRTH) has scheduled the release of its fourth quarter and full-year 2024 financial results for Thursday, March 6, 2025, before market open. The company will host a conference call and webcast at 11:00 a.m. Eastern Time on the same day, including a Q&A session.

Participants can join via phone using US/Canada number (833) 636-1319 or International number (412) 902-4286. The webcast and presentation slides will be accessible through the company's website. An audio replay will be available until March 13, 2025, accessible by dialing (877) 344-7529 or (412) 317-0088 with conference ID 2813602.

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Priority Technology Holdings (NASDAQ: PRTH) has announced the acquisition of Rollfi, a company providing white-label payroll and benefits software solutions. The acquisition combines Priority's financial infrastructure with Rollfi's payroll and benefits technology, aimed at enabling financial service providers like banks, accountants, and vertical SaaS providers to integrate payroll and benefits services into their offerings.

The strategic move is designed to enhance Priority's ability to help customers optimize working capital and accelerate cashflow. Rollfi's founder, Kirubha Perumalsamy, emphasized that the merger will leverage Priority's embedded fintech infrastructure to expand their mission of delivering seamless payroll and benefits solutions.

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Priority Technology Holdings (NASDAQ: PRTH) has announced the pricing of a secondary offering of 9,070,643 shares of common stock at $7.75 per share. The offering is being conducted by certain selling stockholders who have granted underwriters a 30-day option to purchase up to 1,360,596 additional shares at the public offering price.

The transaction is expected to close on January 17, 2025, with all net proceeds going to the selling stockholders. Priority will not receive any proceeds from this offering. The offering is led by joint book-running managers Keefe, Bruyette & Woods and TD Cowen, with B. Riley Securities as book-running manager and A.G.P./Alliance Global Partners and Lake Street as co-managers.

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Priority Technology Holdings (NASDAQ: PRTH) has announced a secondary offering of 9,157,600 shares of common stock to be sold by certain selling stockholders. The underwriters will have a 30-day option to purchase an additional 1,373,639 shares from the selling stockholders.

The offering is being managed by joint lead book-running managers Keefe, Bruyette & Woods and TD Cowen, with B. Riley Securities as book-running manager and A.G.P./Alliance Global Partners and Lake Street as co-managers.

Priority will not sell any shares or receive any proceeds from this offering, as all proceeds will go to the selling stockholders. The offering is being made through an effective shelf registration statement on Form S-3 and is subject to market conditions.

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Priority Technology Holdings (NASDAQ: PRTH) has filed a shelf registration statement on Form S-3 with the SEC for registration of common stock shares. Once effective, this registration will allow the company to offer and sell common stock on a registered basis in the U.S. for up to three years. The company views this move as enhancing financial flexibility to meet long-term strategic goals and improve capital markets liquidity, following the retirement of preferred shares. Specific terms of future offerings would be detailed in separate prospectus supplements.

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Priority Technology Holdings (NASDAQ: PRTH) announced the complete redemption of its remaining preferred stock, totaling $113.3 million, including $2.6 million in accrued dividends. The redemption was funded through a $115 million increase to its existing term loan due May 2031. This follows the company's May 2024 establishment of an $835 million term loan and redemption of $170 million in preferred stock. The transaction is expected to increase net income available to common shareholders by $8.9 million annually, adding to the $22 million positive impact from May 2024 transactions. The company's Q3 2024 adjusted earnings per share would have been $0.10 compared to the reported $0.07 if the transaction had occurred earlier.

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FAQ

What is the current stock price of Priority Technology Hldgs (PRTH)?

The current stock price of Priority Technology Hldgs (PRTH) is $6.57 as of April 10, 2025.

What is the market cap of Priority Technology Hldgs (PRTH)?

The market cap of Priority Technology Hldgs (PRTH) is approximately 559.8M.

What are the primary business segments of Priority Technology Holdings Inc?

The company operates through three segments: SMB Payments, B2B Payments focused on AP automation, and Enterprise Payments providing embedded payment and treasury solutions.

What types of payment solutions does the company offer?

Priority Technology Holdings offers a range of payment solutions including merchant acquiring services, AP automation platforms, and integrated treasury solutions to cater to various business sizes and needs.

How does Priority Technology Holdings address payment processing challenges?

The company leverages proprietary software platforms and advanced automation technology to simplify payment processing, improve operational efficiency, and enhance transaction security.

Who are the target customers for its services?

The company primarily serves small and medium-sized businesses for B2C transactions, while also addressing corporate and enterprise needs through its B2B and embedded payment solutions.

What is the role of the MX product suite?

The MX product suite provides customizable business applications that support merchant work functions and revenue performance management, offering flexibility and value to its client base.

How does the CPX platform benefit commercial payment processes?

The CPX platform automates the accounts payable process, streamlining vendor payments and providing mechanisms for enhanced financial rebate management, making it a key asset in commercial payment solutions.

What differentiates Priority Technology Holdings Inc in the payment solutions market?

The company differentiates itself through a combination of technological innovation, a comprehensive service portfolio, and a focus on automation and integration in payment processes.

How does the company support financial institutions and card networks?

It offers integrated automated payment solutions and managed services designed to facilitate efficient payment processing, helping financial institutions and card networks optimize their payment-adjacent technologies.
Priority Technology Hldgs Inc

Nasdaq:PRTH

PRTH Rankings

PRTH Stock Data

559.82M
24.43M
65.49%
18.76%
0.35%
Software - Infrastructure
Services-business Services, Nec
Link
United States
ALPHARETTA