JAMESON® IRISH WHISKEY MAKES A SPLASH IN THE READY-TO-DRINK CATEGORY WITH FIRST-EVER U.S. LAUNCH OF JAMESON® GINGER & LIME COCKTAIL IN A CAN

Rhea-AI Summary

Jameson Irish Whiskey announced the launch of its first U.S. ready-to-drink cocktail, Jameson Ginger & Lime, on March 7, 2022. This premium cocktail, featuring triple-distilled Irish whiskey, natural ginger, and lime flavors, is packaged in a 12oz can with an ABV of 6%. Available for an SRP of $14.99, it targets the growing demand for convenient, whiskey-based cocktails. The release coincides with St. Patrick's Day celebrations, aligning with consumer preferences for outdoor and on-the-go options.

Positive

• Launch of Jameson Ginger & Lime cocktail taps into the growing ready-to-drink market.
• ABV of 6% and appealing flavor profile cater to a wide audience, including whiskey-curious consumers.
• Release timed for St. Patrick's Day, a peak sales period for Irish whiskey.

Negative

• None.

NEW YORK, March 7, 2022 /PRNewswire/ -- Today, Jameson Irish Whiskey officially announces the debut of their first-ever U.S. ready-to-drink offering, Jameson® Ginger & Lime. A premium, carbonated cocktail in a can made with our smooth triple-distilled Irish Whiskey, the Jameson Ginger & Lime ready-to-drink cocktail arrives just as Jameson declared St. Patrick's Day a two-day holiday in 2022.

The ready-to-drink category has experienced massive growth in recent years, and Whiskey-based ready-to-drink cocktails are a driving force behind the category expansion*. The new Jameson Ginger & Lime ready-to-drink cocktail in a can is made with natural ginger and lime flavors and our smooth Irish Whiskey to create a tasty, convenient offering that can be enjoyed by a wide range of whiskey fans, including whiskey-curious consumers.

"The Jameson Ginger & Lime ready-to-drink cocktail was inspired by one of our all-time fan-favorite recipes, "said Kate Pomeroy, Head of Innovation at Pernod Ricard North America. "Our goal was simple – to create a cocktail experience that is easy and delicious."

The new offering has an ABV of 6% and is now available at retailers nationwide and on Drizly as a 4-pack of 12oz sleek cans for an SRP of $14.99. Best served chilled right out of the can, the Jameson Ginger & Lime ready-to-drink cocktail is perfect for barbecues, rooftop get-togethers, music and sporting events, or simply connecting with friends and family.

"We're exceptionally excited to announce this new offering just in time for St. Patrick's Day," said Sona Bajaria, Vice President of Marketing, Jameson at Pernod Ricard USA. "The past two years have underscored the mandate to provide consumers with quality products in a convenient way. With 9 out of 10 consumers interested in purchasing a Jameson Ginger & Lime ready-to-drink**, this expansion was a natural next step."

The Jameson Ginger & Lime cocktail in a can follows the debut of Jameson Orange, which first hit U.S. shelves in January 2022.  Made with our finest triple-distilled Irish Whiskey and natural orange flavor, Jameson Orange has an ABV of 30% and introduces a whiskey-forward, differentiated liquid, with a subtle sweetness, that continues to fuel the growing flavored spirits category.

"After two years of canceled plans, consumers deserve to celebrate with something extra special this St. Patrick's Day," Pamela Forbus, Chief Marketing Officer at Pernod Ricard North America. "Driven by the overwhelming demand for products that can be consumed outdoor and on-the-go***, our Jameson Ginger & Lime cocktail in a can is a new and exciting chapter for Jameson in the U.S. – and just in time for Irish whiskey's biggest day of the year."

To learn more about Jameson Ginger & Lime cocktail a can, visit Jameson.com and follow @jameson_us on Instagram, Twitter and Facebook.

*Nielsen Beer Topline Report 4/18/20 / IWSR RTD in the US (April 2021) / IWSR The Future of RTDs Strategic Study 2020 / Nielsen XOAC + Liq Plus
** MMR Jameson RTD Liquid Test Research July 2021 (Post Trial Unpriced %T2B Purchase Intent)"
*** US Alcohol Demand HD survey (2020): SSG analysis

ABOUT PERNOD RICARD USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. Pernod Ricard USA is headquartered in New York, New York, and has more than 800 employees across the country. The company's leading spirits include such prestigious brands as Absolut® Vodka,  Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson's® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet.  Our products bring people together and serve a valuable role in society. We encourage responsible consumption of our products and fight alcohol misuse in society by evolving our business and our marketing, taking action on harmful drinking and engaging with our stakeholders for real change. As a founding member of the Foundation for Advancing Alcohol Responsibility (Responsibility.org), we are proud to be a part of the campaigns that have worked to produce a 29% reduction in underage drinking over the past 10 years.

About Irish Distillers

Irish Distillers is Ireland's leading supplier of spirits and wines, and producer of some of the world's most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world's best-selling Irish whiskey, experiencing 30 years of consecutive growth up to 2019 and hitting sales of 7.6m cases in 2020. Our brands are exported to 130+ markets.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products. In 2018, Irish Distillers acquired Eight Degrees Brewing.

We employ over 600 people across our operations in Cork and Dublin.

CONTACT:
Blaine Rueber	Danielle Krachie
blaine.rueber@pernod-ricard.com	dkrachie@webershandwick.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/jameson-irish-whiskey-makes-a-splash-in-the-ready-to-drink-category-with-first-ever-us-launch-of-jameson-ginger--lime-cocktail-in-a-can-301496902.html

SOURCE Pernod Ricard USA

FAQ

What is the new product launched by Jameson Irish Whiskey?

Jameson has launched its first U.S. ready-to-drink cocktail, Jameson Ginger & Lime.

What is the price of the Jameson Ginger & Lime ready-to-drink cocktail?

The Jameson Ginger & Lime cocktail is priced at an SRP of $14.99 for a 4-pack.

When was Jameson Ginger & Lime officially launched?

Jameson Ginger & Lime was officially launched on March 7, 2022.

What is the alcohol content of Jameson Ginger & Lime?

The Jameson Ginger & Lime cocktail has an alcohol by volume (ABV) of 6%.

Is Jameson Ginger & Lime available for purchase?

Yes, it is available at retailers nationwide and on Drizly.