10th Responsib’All Day: Over 18,500 Pernod Ricard Employees Join Their Local Communities to Help Protect and Restore Nature and Biodiversity
Pernod Ricard's annual Responsib’All Day on June 16 focuses on community engagement and environmental restoration. Employees worldwide will participate in various local projects, including tree planting and waste collection, aligning with the company’s Sustainability & Responsibility 2030 initiative. Chairman and CEO Alexandre Ricard emphasizes the importance of community and sustainable practices. The group's contributions include a €1 million donation to the UNHCR and support for employees during the pandemic. Pernod Ricard, a top wine and spirits producer, generated €8.8 billion in FY21.
- Commitment to sustainability with the Sustainability & Responsibility 2030 roadmap.
- Engagement of employees in impactful community projects enhances corporate reputation.
- €1 million donation to UNHCR demonstrates strong corporate social responsibility.
- Effective employee involvement in environmental restoration promotes brand loyalty.
- None.
On 16 June, all
True to its vision, ‘Créateurs de Convivialité’,
“Throughout the pandemic, we have continued to accelerate our Sustainability and Responsibility roadmap to nurture every terroir and its biodiversity. All our products come from nature, and we rely on well-functioning ecosystems to continue to produce our iconic brands now and for generations to come. That’s why we have been working hand in hand with our farmers and suppliers to implement sustainable and regenerative practices in our terroirs. Responsib’All Day is a way of ensuring that our employees understand the importance of preserving nature for our business and for the communities around them,” adds
If you would like to get a glimpse of what helping local communities means for
All our initiatives are listed on this interactive map, including:
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Paris -based affiliates - Pernod Ricard Headquarters, Martell Mumm Perrier-Jouët,Havana Club International , Pernod Ricard EMEA, LATAM & MENA: All of theParis teams are coming together to help restore an urban farm, rebuild infrastructure, create natural habitats for animals, restore gardens and create a convivial area for the community. -
Pernod Ricard France : In partnership with the French National Forestry Office, all employees will gather onSainte-Marguerite Island to help nurture the pine trees, clean up the beach, build infrastructure to observe biodiversity and make upcycled furniture and signs. -
Chivas Brothers and Pernod RicardUK : Across bothScotland andLondon , the teams, supported by Works4u, will work on renovating sustainable gardens and exhibits, planting wetland plants and creating stag beetle logger. -
Irish Distillers: In Midleton (Cork), teams will be improving biodiversity corridors and wellbeing spaces by introducing new planters, tree species, bee lodges and wildflower meadows; while in
Dublin , teams will be creating a green space for a care home, creating walkways, building an outdoor canopy and planting new plant and tree species to strengthen biodiversity. -
The Absolut Company andPernod Ricard Sweden : One team will be learning about biodiversity and sustainable agriculture at an urban farm, and another will be helping to restore nature by cleaning water and natural areas with partner “Keep Sweden Clean”. -
Pernod Ricard North America : In partnership with “Keep America Beautiful”, educational webinars raising awareness of the importance of restoring nature and promoting biodiversity will be taking place, as well as off-site restoration activities in community parks and gardens. - Pernod Ricard Uruguay: Cleaning the El Bagre river and building a fence nearby to protect natural dunes.
- Pernod Ricard Ghana: Planting trees and treating the land to restore the abandoned mining site next to the Atewa forest.
- Pernod Ricard Cambodia: Restoring the ecosystem by planting mangrove trees in a deforested area.
Responsib’All Day is a reflection of the Group’s long-term commitment to supporting its communities, partners and employees. Most recently, the Group donated
Ends
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Pernod Ricard Contacts
Emmanuel Vouin / Head of External Engagement
+33 (0) 1 70 93 16 34
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