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Primo Brands Partners with The Ocean Cleanup to Champion Cleaner Waterways

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Primo Brands (NYSE: PRMB) has announced a four-year partnership with The Ocean Cleanup to support cleanup efforts in Los Angeles County. The collaboration includes supporting the Interceptor™ 007 project in Ballona Creek and new initiatives to reduce ocean plastic pollution.

The partnership builds on Primo's sustainability achievements, including a recently completed nine-year project with Cucamonga Valley Water District that removed agricultural contaminants from groundwater. As a leader in reuse and refill beverage packaging, Primo operates the largest multi-serve and reuse packaging network through three- and five-gallon reusable bottles delivered to homes, offices, and retailers.

The Ocean Cleanup has already removed millions of kilograms of plastic pollution globally. This new partnership will enable expanded deployment, research, and operation of cleanup systems in California's waterways.

Primo Brands (NYSE: PRMB) ha annunciato una partnership quadriennale con The Ocean Cleanup per supportare le attività di pulizia nella contea di Los Angeles. La collaborazione prevede il sostegno al progetto Interceptor™ 007 nel Ballona Creek e nuove iniziative per ridurre l'inquinamento da plastica negli oceani.

La partnership si basa sui risultati di sostenibilità di Primo, tra cui un progetto di nove anni appena concluso con il Cucamonga Valley Water District che ha rimosso contaminanti agricoli dalle acque sotterranee. Come leader nel packaging per bevande riutilizzabile e ricaricabile, Primo gestisce la più grande rete di confezioni multiuso e riutilizzabili attraverso bottiglie da tre e cinque galloni consegnate a case, uffici e rivenditori.

The Ocean Cleanup ha già rimosso milioni di chilogrammi di plastica inquinante a livello globale. Questa nuova collaborazione permetterà di ampliare la distribuzione, la ricerca e il funzionamento dei sistemi di pulizia nei corsi d'acqua della California.

Primo Brands (NYSE: PRMB) ha anunciado una asociación de cuatro años con The Ocean Cleanup para apoyar los esfuerzos de limpieza en el condado de Los Ángeles. La colaboración incluye el apoyo al proyecto Interceptor™ 007 en Ballona Creek y nuevas iniciativas para reducir la contaminación plástica en los océanos.

La asociación se basa en los logros de sostenibilidad de Primo, incluyendo un proyecto de nueve años recientemente concluido con el Distrito de Agua del Valle de Cucamonga que eliminó contaminantes agrícolas del agua subterránea. Como líder en envases reutilizables y rellenables para bebidas, Primo opera la red más grande de envases multiuso y reutilizables mediante botellas reutilizables de tres y cinco galones entregadas a hogares, oficinas y minoristas.

The Ocean Cleanup ya ha eliminado millones de kilogramos de contaminación plástica a nivel mundial. Esta nueva asociación permitirá ampliar el despliegue, la investigación y la operación de sistemas de limpieza en las vías fluviales de California.

Primo Brands (NYSE: PRMB)는 로스앤젤레스 카운티의 정화 활동을 지원하기 위해 The Ocean Cleanup과 4년간의 파트너십을 발표했습니다. 이번 협력에는 Ballona Creek에서 Interceptor™ 007 프로젝트 지원과 해양 플라스틱 오염 저감을 위한 새로운 이니셔티브가 포함됩니다.

이 파트너십은 Primo의 지속 가능성 성과를 기반으로 하며, 최근 완료된 Cucamonga Valley Water District와의 9년 프로젝트에서는 농업 오염 물질을 지하수에서 제거했습니다. 음료 재사용 및 리필 포장재 분야의 선두주자인 Primo는 가정, 사무실, 소매점에 3갤런 및 5갤런 재사용 가능한 병을 배달하는 최대 규모의 다회용 및 재사용 포장 네트워크를 운영하고 있습니다.

The Ocean Cleanup은 전 세계적으로 이미 수백만 킬로그램의 플라스틱 오염을 제거했습니다. 이번 새로운 파트너십은 캘리포니아 수로에서 정화 시스템의 확대 배치, 연구 및 운영을 가능하게 할 것입니다.

Primo Brands (NYSE : PRMB) a annoncé un partenariat de quatre ans avec The Ocean Cleanup pour soutenir les efforts de nettoyage dans le comté de Los Angeles. Cette collaboration inclut le soutien au projet Interceptor™ 007 dans le Ballona Creek ainsi que de nouvelles initiatives pour réduire la pollution plastique dans les océans.

Ce partenariat s’appuie sur les réussites en matière de durabilité de Primo, notamment un projet de neuf ans récemment achevé avec le Cucamonga Valley Water District qui a permis d’éliminer les contaminants agricoles des eaux souterraines. En tant que leader dans les emballages réutilisables et rechargeables pour boissons, Primo gère le plus grand réseau d’emballages multi-usages et réutilisables grâce à des bouteilles réutilisables de trois et cinq gallons livrées aux foyers, bureaux et commerces.

The Ocean Cleanup a déjà retiré des millions de kilogrammes de pollution plastique à l’échelle mondiale. Ce nouveau partenariat permettra d’étendre le déploiement, la recherche et l’exploitation des systèmes de nettoyage dans les voies navigables de Californie.

Primo Brands (NYSE: PRMB) hat eine vierjährige Partnerschaft mit The Ocean Cleanup angekündigt, um Reinigungsmaßnahmen im Los Angeles County zu unterstützen. Die Zusammenarbeit umfasst die Unterstützung des Interceptor™ 007 Projekts im Ballona Creek sowie neue Initiativen zur Reduzierung der Plastikverschmutzung in den Ozeanen.

Die Partnerschaft baut auf Primos Nachhaltigkeitserfolgen auf, einschließlich eines kürzlich abgeschlossenen neunjährigen Projekts mit dem Cucamonga Valley Water District, das landwirtschaftliche Schadstoffe aus dem Grundwasser entfernte. Als führendes Unternehmen im Bereich wiederverwendbarer und nachfüllbarer Getränkebehälter betreibt Primo das größte Netzwerk für Mehrweg- und Wiederverpackungen mit drei- und fünf-Gallonen-Mehrwegflaschen, die an Haushalte, Büros und Einzelhändler geliefert werden.

The Ocean Cleanup hat weltweit bereits Millionen Kilogramm Plastikmüll entfernt. Diese neue Partnerschaft ermöglicht die erweiterte Bereitstellung, Forschung und den Betrieb von Reinigungssystemen in den Wasserwegen Kaliforniens.

Positive
  • Secured strategic environmental partnership with The Ocean Cleanup for four years
  • Successfully completed major water quality improvement project with Cucamonga Valley Water District
  • Maintains leadership position in reusable beverage packaging market
Negative
  • None.

Primo Brands Partners with The Ocean Cleanup to Champion Cleaner Waterways (CNW Group/Primo Brands Corporation)

TAMPA, Fla. and STAMFORD, Conn., April 18, 2025 /PRNewswire/ - As part of its ongoing commitment to helping advance a circular economy, Primo Brands Corporation (NYSE: PRMB), a leading branded beverage company in North America with a focus on healthy hydration, has announced a four-year partnership with The Ocean Cleanup, the international non-profit that develops and scales technologies as part of its mission to rid the world's oceans of plastic. Through this partnership, Primo Brands is investing annually to support cleanup efforts in Los Angeles County. This collaboration underscores both organizations' commitment to creating a healthier environment and cleaner waterways. 

Interceptor 007 Launched in Ballona Creek, Contributing to a Cleaner Playa del Rey 

Photo Credit: The Ocean Cleanup® & Los Angeles County Public Works (CNW Group/Primo Brands Corporation)

Interceptor 007 Launched in Ballona Creek, Contributing to a Cleaner Playa del Rey 

Photo Credit: The Ocean Cleanup® & Los Angeles County Public Works (CNW Group/Primo Brands Corporation)

The partnership expands The Ocean Cleanup's critical work in California, including continued support for its Interceptor™ 007 project in Ballona Creek, alongside new initiatives. As a long-standing water steward in California, Primo Brands continues to champion local initiatives that help protect and enhance the environment, making a tangible difference for residents and ecosystems alike. For example, in 2024, Primo Brands completed a nine-year project with the Cucamonga Valley Water District  that used state-of-the-art treatment systems to remove historical agricultural contaminants from groundwater. This effort not only restored water quality but also increased the supply of locally available water, reducing reliance on imports from northern California and supporting the long-term sustainability of the region. 

This partnership represents one of Primo Brands' many ongoing efforts to advance sustainability through circular packaging. As the leader in reuse and refill beverage packaging, Primo Brands offers the largest multi-serve and reuse packaging network on the market today via its three- and five-gallon reusable bottles delivered to homes, offices and retailers. For Primo Brands, circular packaging means stewarding the entire lifecycle of materials, including designing products for reuse and recycling, sourcing materials responsibly, aiming to achieve zero waste to landfill in our manufacturing process, and engaging communities through cleanups and consumer education. 

"At Primo Brands, sustainability isn't just a priority – it's a responsibility and core to who we are," said Charles Fogg, Chief Sustainability Officer at Primo Brands. "By stewarding the full lifecycle of packaging—from design and materials to recycling and community cleanup—we are helping to reduce waste and keep materials in circulation for repeated use. We are taking another significant step in our work to make healthy hydration accessible to everyone, everywhere, while helping protect the health of communities and ecosystems." 

The Ocean Cleanup, known for its innovative solutions to tackle plastic pollution, has already made significant impact with its ocean and rivers projects worldwide. Since its inception, The Ocean Cleanup has removed millions of kilograms of plastic pollution from oceans and rivers globally. This collaboration will facilitate the deployment, research, and operation of new systems to expand the reach and efficiency of cleanup efforts in California's waterways. 

"Primo Brands' support is pivotal to scaling our impact in Los Angeles County," said Nisha Bakker, Director of Partnerships, The Ocean Cleanup. "Their commitment and shared values enable us to accelerate the implementation of solutions and expand our reach to critical areas across Los Angeles County. Together, we are making meaningful progress toward a cleaner, healthier future for our oceans, rivers, biodiversity and communities." 

For more information about Primo Brands' sustainability efforts, visit https://www.primobrands.com/sustainability/. To learn more about The Ocean Cleanup's mission and projects, visit https://theoceancleanup.com/

About Primo Brands  

Primo Brands is a leading North American branded beverage company focused on healthy hydration, delivering responsibly sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every U.S. state and Canada.  

Primo Brands has a comprehensive portfolio of highly recognizable and conveniently packaged branded water and beverages that reach consumers whenever, wherever, and however they hydrate through distribution across retail outlets, away from home such as hotels and hospitals, and food service accounts, as well as direct delivery to homes and businesses. These brands include established "billion-dollar brands" Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash Refresher™ and AC+ION®. Primo Brands also has an industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases.   

Primo Brands operates a vertically integrated coast-to-coast network that distributes its brands to more than 200,000 retail outlets, as well as directly reaching consumers through its Direct Delivery, Exchange and Refill offerings. Through Direct Delivery, Primo Brands delivers responsibly sourced hydration solutions direct to home and business customers. Through its Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill stations. Primo Brands also offers water filtration units for home and business customers across North America.  

Primo Brands is a leader in reusable beverage packaging, helping to reduce waste through its multi-serve bottles and innovative brand packaging portfolio, which includes recycled plastic, aluminum, and glass. Primo Brands has a portfolio of over 90 springs and actively manages water resources to help assure a steady supply of quality, safe drinking water today and in the future. Primo Brands also helps conserve over 28,000 acres of land across the U.S. and Canada. Primo Brands is proud to partner with the International Bottled Water Association ("IBWA") in North America, which supports strict adherence to safety, quality, sanitation, and regulatory standards for the benefit of consumer protection. Primo Brands is committed to supporting the communities it serves, investing in local and national programs and delivering hydration solutions following natural disasters and other local community challenges.  

Primo Brands employs more than 11,000 associates with dual headquarters in Tampa, Florida, and Stamford, Connecticut.  

For more information, please visit www.primobrands.com

About The Ocean Cleanup 

The Ocean Cleanup is an international, mission driven, non-profit that develops and scales technologies to rid the world's oceans of plastic. They aim to achieve this goal through a dual strategy: intercepting in rivers to stop the flow and cleaning up what has already accumulated in the ocean. For the latter, The Ocean Cleanup develops and deploys large-scale systems to efficiently concentrate the plastic for periodic removal. This plastic is tracked and traced to certify claims of origin when recycling it into new products. To curb the tide via rivers, The Ocean Cleanup has developed Interceptor™ Solutions to halt and extract riverine plastic before it reaches the ocean. As of March 2025, the non-profit has collected over 21 million kilograms (46.2 million pounds) of trash from aquatic ecosystems around the world. Founded in 2013 by Boyan Slat, The Ocean Cleanup now employs a broadly multi-disciplined team of approximately 200 people. The organization is headquartered in Rotterdam, the Netherlands, and opened its first regional office in Kuala Lumpur, Malaysia, in 2023. 

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SOURCE Primo Brands Corporation

FAQ

What is the duration and scope of Primo Brands' partnership with The Ocean Cleanup?

Primo Brands (PRMB) has entered a four-year partnership with The Ocean Cleanup, focusing on cleanup efforts in Los Angeles County, including the Interceptor™ 007 project in Ballona Creek.

How does Primo Brands (PRMB) implement circular packaging in its business model?

PRMB operates the largest multi-serve and reuse packaging network through three- and five-gallon reusable bottles, focusing on design for reuse, responsible sourcing, zero waste manufacturing, and community engagement.

What was Primo Brands' environmental achievement with the Cucamonga Valley Water District?

In 2024, PRMB completed a nine-year project that removed agricultural contaminants from groundwater, improving water quality and reducing reliance on northern California water imports.

How much plastic pollution has The Ocean Cleanup removed through its global initiatives?

The Ocean Cleanup has removed millions of kilograms of plastic pollution from oceans and rivers globally through its various projects.
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