Progress Announces Advanced AI Capabilities to Accelerate Delivery of Digital Experiences
- Introduction of AI-powered conversion propensity scoring for refined audience segmentation and targeted messaging.
- AI-assisted content classification tool for improved content performance and relevance.
- Enhancements in page editing experience with an exposed widget toolbox for accelerated publishing.
- Integration of ASP.NET Core in .NET 8 providing flexibility to engineering teams for faster development and deployment.
- Recognition of Sitefinity in industry reports like G2's Winter 2024 Grid Report for Digital Experience Platforms and Gartner's Magic Quadrant for Digital Experience Platforms.
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Insights
The recent announcement by Progress regarding the enhancements in Sitefinity 15.1 highlights several key trends in the digital experience (DX) and content management system (CMS) markets. The integration of artificial intelligence (AI) in CMS is becoming a competitive differentiator, as businesses seek to improve user engagement and operational efficiency. AI-powered conversion propensity scoring and content classification can significantly impact how companies target and personalize their marketing efforts, potentially leading to higher conversion rates and better customer segmentation.
The support for ASP.NET Core in .NET 8 is particularly noteworthy for its potential to streamline development processes. By offering a more flexible and modern tech stack, Progress is aiming to reduce time-to-market for its customers, which can be a critical factor in maintaining a competitive edge. The emphasis on improved page editing and publishing workflows is a response to the growing demand for agility in content management, where businesses need to rapidly adapt to changing market conditions.
Additionally, the recognition of Sitefinity by Gartner and G2 indicates a solid market position and could influence the purchasing decisions of potential customers looking for industry-validated solutions. However, it is important for stakeholders to consider how these enhancements align with their specific business needs and the total cost of ownership when evaluating Sitefinity as part of their digital transformation strategies.
From an AI integration perspective, the advancements in Sitefinity 15.1 reflect a growing trend of embedding AI into enterprise software to enhance user experiences and business outcomes. Conversion propensity scoring, which leverages AI to predict the likelihood of users taking desired actions, can enable more effective audience targeting. By automating the segmentation process, businesses can allocate resources more efficiently and increase the effectiveness of their marketing campaigns.
AI-assisted content classification addresses a common pain point in content management by reducing the manual effort required to tag and organize content. This feature not only saves time but also improves content discoverability and relevance, which is important for SEO and user experience. The integration of AI in this manner suggests a future where content management systems not only store and display content but actively assist in its optimization and distribution.
For businesses considering Sitefinity 15.1, it's important to evaluate the maturity of these AI features and their interoperability with existing systems. While AI can offer significant benefits, it also requires proper data governance and an understanding of its limitations to avoid potential pitfalls such as biased algorithms or inaccurate predictions.
The cloud-based nature of Sitefinity 15.1 aligns with the broader industry shift towards cloud computing and as-a-service models. For organizations looking to leverage cloud benefits such as scalability, flexibility and cost savings, Sitefinity's cloud infrastructure can be an attractive proposition. The decoupled architecture mentioned in the release facilitates a headless CMS approach, which is gaining popularity for its ability to deliver content across multiple channels and devices seamlessly.
However, the move to the cloud also necessitates robust security measures and compliance with data protection regulations. Organizations must ensure that their content delivery complies with industry standards and that sensitive customer data is adequately protected. With cloud-based solutions, there is also a dependency on the service provider for uptime and performance, which should be factored into risk assessments.
When considering the adoption of Sitefinity 15.1, it's essential to assess the integration capabilities with other cloud services and platforms. The ability to integrate with a variety of services can greatly enhance the value proposition of a CMS by enabling a more comprehensive digital experience ecosystem.
New release offers AI-based conversion optimization, AI-assisted content classification and upgrades for faster performance in modern digital experiences
BURLINGTON, Mass., April 10, 2024 (GLOBE NEWSWIRE) -- Progress (Nasdaq: PRGS), the trusted provider of infrastructure software, today announced new powerful capabilities and enhancements in the latest release of Progress® Sitefinity®. Building on existing AI support throughout the platform, Sitefinity 15.1 introduces AI-powered conversion propensity scoring, AI-powered content classification for faster content editing and improved customer data modeling, enabling higher ROI and productivity. Additionally, new support for ASP.NET Core in .NET 8 provides enormous flexibility to engineering teams, enabling them to develop and deploy using any platform of choice and accelerate time to market.
In order to keep up with and exceed fast-moving user expectations, organizations need to tap into the power of AI for the creation of personalized and meaningful digital interactions. They need a modern technology stack that enables them to deliver consistent brand experiences across touchpoints, audience segments and geographies. Sitefinity 15.1 expands the role of AI in conversion optimization and embraces ASP.NET Core in .NET 8.
Additional Sitefinity 15.1 highlights include:
- New AI Propensity Scoring for Conversions: Progress® Sitefinity Insight® customer data platform (CDP) automatically identifies high/medium/low segments for each conversion, helping to refine audience segmentation and activate users with a high likelihood to convert via targeted messaging and campaigns. New Sitefinity Insight features also include streamlined rules management for persona and lead scores, additional and enriched data export options, automatic tracking of outbound clicks and improvements to the chatbot-based Insightful Assistant.
- AI-Assisted Content Classification: Integrated with the rich text editor and available for static content types, dynamic modules and media items, this new tool delivers AI suggestions for classification built upon existing taxonomy and can help hone content performance by increasing discoverability, reusability and relevance.
- Page Editing Experience Enhancements: The exposed widget toolbox embedded in the new page editor improves page editing and accelerates publishing.
“With today’s release of Sitefinity, we deliver practical new innovations for building AI-powered experiences and continue to deliver the latest in .NET technology for higher productivity and stronger business outcomes,” said Loren Jarrett, EVP & GM, Digital Experience, Progress. “Organizations today require modern AI-powered digital experience solutions designed for performance, scalability and operational efficiency, and this is what we are delivering today.”
"The integration of ASP.NET Core and .NET 8 into Progress Sitefinity 15.1 represents a practical step toward shaping the future of web solutions, where digital experiences are more intelligent, more efficient, and effortlessly adapt to user needs. ASP.NET Core in .NET 8 delivers a powerful framework for integrating advanced AI capabilities into these digital experiences. Sitefinity’s new AI features showcase how .NET-based applications can seamlessly incorporate AI, making it easier for customers to personalize and optimize digital interactions, creating a more engaging and tailored experience," said Daniel Roth, Principal Product Manager at Microsoft.
Sitefinity is a cloud-based, AI-powered, enterprise-grade CMS built on modern .NET technology. It provides intuitive content management, personalization, integrated core CDP capabilities and a decoupled architecture to enable multichannel content delivery. As the cornerstone of the Progress Digital Experience (DX) portfolio, Sitefinity provides mid-market and enterprise organizations with the right digital experience tools to drive efficiency and rapid time to value in their digital initiatives.
In the past 12 months, Sitefinity has earned multiple industry recognitions from analysts and customers. Most recently, it was named as a Leader in G2’s Winter 2024 Grid Report® for Digital Experience Platforms (DXP). The Progress DX suite of products was also recognized in the 2024 Gartner® Magic Quadrant™ for Digital Experience Platforms (DXP) and as a Customers’ Choice in the 2023 Gartner® Peer Insights™ Voice of the Customer for DXP report.
Sitefinity 15.1 is available today. For more information, visit https://www.progress.com/sitefinity-cms.
About Progress
Progress (Nasdaq: PRGS) provides software that enables organizations to develop and deploy their mission-critical applications and experiences, as well as effectively manage their data platforms, cloud and IT infrastructure. As an experienced, trusted provider, we make the lives of technology professionals easier. Over 4 million developers and technologists at hundreds of thousands of enterprises depend on Progress. Learn more at www.progress.com.
Progress, Sitefinity, and Sitefinity Insight are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and other countries. Any other trademarks contained herein are the property of their respective owners.
Press Contacts:
Kim Baker
Progress
+ 1-800-213-3407
pr@progress.com
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