Prenetics Unveils IM8 to U.S. Consumers with Co-Founding Partner David Beckham
IM8, a premium supplements brand co-founded by David Beckham, celebrated its U.S. launch with events in New York City on January 14, 2025. The launch featured two main segments: an Inside Out Wellness session with Deepak Chopra and Beckham, and an evening event with the Scientific Advisory Board.
The wellness session included tasting of IM8's Daily Ultimate Essentials product and a meditation session. The evening featured panel discussions with medical experts and a conversation between Beckham and Fast Company's Jeff Beer about his involvement with IM8.
The company reported increased customer interest following Beckham's TODAY Show appearance and influencer coverage. The brand's Daily Ultimate Essentials product recently received NSF Certified for Sport® certification, validating its safety and quality standards.
IM8, un marchio di integratori premium co-fondato da David Beckham, ha festeggiato il suo lancio negli Stati Uniti con eventi a New York City il 14 gennaio 2025. Il lancio ha presentato due segmenti principali: una sessione di benessere Inside Out con Deepak Chopra e Beckham, e un evento serale con il Consiglio Consultivo Scientifico.
La sessione di benessere ha incluso una degustazione del prodotto Daily Ultimate Essentials di IM8 e una sessione di meditazione. La serata ha visto discussioni in panel con esperti medici e una conversazione tra Beckham e Jeff Beer di Fast Company riguardo al suo coinvolgimento con IM8.
L'azienda ha riportato un aumento dell'interesse da parte dei clienti dopo l'apparizione di Beckham nel TODAY Show e la copertura da parte degli influencer. Il prodotto Daily Ultimate Essentials del marchio ha recentemente ricevuto la certificazione NSF Certified for Sport®, che convalida i suoi standard di sicurezza e qualità.
IM8, una marca de suplementos premium cofundada por David Beckham, celebró su lanzamiento en EE. UU. con eventos en la ciudad de Nueva York el 14 de enero de 2025. El lanzamiento contó con dos segmentos principales: una sesión de Bienestar Inside Out con Deepak Chopra y Beckham, y un evento vespertino con la Junta Asesora Científica.
La sesión de bienestar incluyó una degustación del producto Daily Ultimate Essentials de IM8 y una sesión de meditación. La noche presentó paneles de discusión con expertos médicos y una conversación entre Beckham y Jeff Beer de Fast Company sobre su participación con IM8.
La compañía reportó un aumento del interés de los clientes tras la aparición de Beckham en el TODAY Show y la cobertura de influencers. El producto Daily Ultimate Essentials de la marca recibió recientemente la certificación NSF Certified for Sport®, validando sus estándares de seguridad y calidad.
IM8, 데이비드 베컴(David Beckham)이 공동 창립한 프리미엄 보충제 브랜드, 2025년 1월 14일 뉴욕시에서 열린 행사로 미국 출시를 기념했습니다. 출시 행사는 딥악 초프라(Deepak Chopra)와 베컴의 인사이드 아웃 웰니스 세션, 그리고 과학 자문 위원회와의 저녁 이벤트의 두 가지 주요 세그먼트로 구성되었습니다.
웰니스 세션에서는 IM8의 Daily Ultimate Essentials 제품 시식과 명상 세션이 포함되었습니다. 저녁 행사에서는 의료 전문가들과의 패널 토론과 베컴과 패스트 컴퍼니의 제프 비어(Jeff Beer) 간의 IM8 참여에 대한 대화가 진행되었습니다.
회사는 베컴의 TODAY 쇼 출연과 인플루언서들의 보도 이후 고객의 관심이 증가했다고 보고했습니다. 이 브랜드의 Daily Ultimate Essentials 제품은 최근 NSF Certified for Sport® 인증을 받아 안전성과 품질 기준을 인정받았습니다.
IM8, une marque de compléments premium cofondée par David Beckham, a célébré son lancement aux États-Unis avec des événements à New York le 14 janvier 2025. Le lancement a comporté deux segments principaux : une séance de bien-être Inside Out avec Deepak Chopra et Beckham, et un événement en soirée avec le Conseil Consultatif Scientifique.
La séance de bien-être a inclus une dégustation du produit Daily Ultimate Essentials d'IM8 et une séance de méditation. La soirée a présenté des discussions en panel avec des experts médicaux et une conversation entre Beckham et Jeff Beer de Fast Company sur son implication avec IM8.
L'entreprise a signalé un intérêt accru des clients après l'apparition de Beckham dans le TODAY Show et la couverture par des influenceurs. Le produit Daily Ultimate Essentials de la marque a récemment reçu la certification NSF Certified for Sport®, validant ses normes de sécurité et de qualité.
IM8, eine Premium-Supplements-Marke, die von David Beckham mitbegründet wurde, feierte ihre US-Einführung mit Veranstaltungen in New York City am 14. Januar 2025. Der Launch beinhaltete zwei Hauptsegmente: eine Inside Out Wellness-Sitzung mit Deepak Chopra und Beckham, sowie ein Abend-Event mit dem Wissenschaftlichen Beratungsausschuss.
Die Wellness-Sitzung umfasste eine Verkostung des Daily Ultimate Essentials Produkts von IM8 und eine Meditationssitzung. Am Abend fanden Podiumsdiskussionen mit medizinischen Experten sowie ein Gespräch zwischen Beckham und Jeff Beer von Fast Company über sein Engagement bei IM8 statt.
Das Unternehmen berichtete von erhöhtem Kundeninteresse nach Beckhams Auftritt in der TODAY Show und der Berichterstattung durch Influencer. Das Produkt Daily Ultimate Essentials der Marke erhielt kürzlich die Zertifizierung NSF Certified for Sport®, die die Sicherheits- und Qualitätsstandards bestätigt.
- Partnership with high-profile celebrity David Beckham adds significant brand visibility
- NSF Certified for Sport® certification obtained for Daily Ultimate Essentials product
- Strong media coverage including TODAY Show appearance and influencer engagement
- None.
Insights
The launch of IM8 in the U.S. market represents a strategic expansion for Prenetics (PRE), but several critical factors temper its immediate impact. While celebrity endorsement from David Beckham provides significant marketing leverage, the premium supplements market is highly saturated with established players. The NSF Certified for Sport® certification adds credibility but isn't a unique differentiator.
The current market cap of
Think of this launch as planting a seed in fertile but crowded soil - while the potential for growth exists, it requires significant nurturing and differentiation to stand out in a market where consumers are already overwhelmed with supplement choices.
The timing of IM8's U.S. launch aligns with evolving consumer preferences, but faces notable challenges. The wellness supplement industry is experiencing a shift toward scientifically-validated products, which IM8 addresses through its Scientific Advisory Board and NSF certification. However, the premium positioning in today's cost-conscious market could limit mass adoption.
The multi-channel marketing approach combining celebrity influence (Beckham), wellness authority (Chopra) and scientific credibility shows strategic understanding of market dynamics. Yet, the "premium supplements" category is experiencing market saturation, with established brands commanding strong consumer loyalty.
For investors, this represents a speculative play in the wellness sector. Success will heavily depend on execution, marketing efficiency and the ability to convert initial buzz into sustained customer retention - a historically challenging feat in the supplements industry.
The Next Big Thing in Wellness? IM8 Lands in the U.S. with a Star-Studded Launch. David Beckham and a world-class scientific team are putting the focus back on foundational health
CHARLOTTE, N.C., Jan. 21, 2025 (GLOBE NEWSWIRE) -- IM8, a premium supplements brand co-founded by David Beckham, hosted its U.S. unveiling event in New York City on January 14. The two-part event featured an Inside Out Wellness session with holistic health advocate Deepak Chopra, M.D., and David Beckham, followed by An Evening with IM8 featuring stage conversations with IM8’s Scientific Advisory Board (SAB) and co-founding partner of IM8, David Beckham. This event solidified the brand's U.S. presence following IM8’s official launch on November 18, 2024.
The IM8 Inside Out Wellness session included a tasting of the company’s hero product, Daily Ultimate Essentials, a meditation session with Deepak Chopra, and a conversation between best-selling author and fitness personality, Tunde Oyeneyin, and David Beckham about his wellness journey with IM8.
The evening event featured a panel moderated by Emily Goldman, Deputy Editor at Prevention Magazine with Dr. Dawn Mussallem, Dr. Suzanne Devkota, and Dr. James DiNicolantonio of IM8’s Scientific Advisory Board. Following the SAB panel, co-founding partner, David Beckham sat down with Fast Company Senior Editor, Jeff Beer, to discuss why he wanted to become a co-founding partner of IM8, the importance of IM8's strong scientific foundation, and how his health journey has evolved throughout his career as a professional athlete.
Customer interest in IM8 surged after David Beckham appeared on the TODAY Show and when health, fitness and lifestyle influencers shared the IM8 story with their global audiences. This comes on the heels of IM8 Daily Ultimate Essentials’ NSF Certified for Sport® certification, a globally recognized standard for supplement safety, quality, and transparency.
“Today is about more than just launching a product. It’s about starting a movement—a commitment to empowering people to live healthier, more vibrant lives,” said IM8 co-founding partner and CEO, Danny Yeung.
"I’ve been drinking IM8 every day for six months, and I feel the difference. Health has always been a priority for me, and with IM8, we set out to create something truly effective. Backed by science, built for daily life—IM8 works,” said IM8 co-founding partner David Beckham.
Event Imagery: HERE
Press Kit: HERE
Press Contact:
Jack Taylor
Public Relations
IM8@jacktaylorpr.com
Angela Cheung
Investor Relations / Corporate Finance
Prenetics Global Limited
angela.hm.cheung@prenetics.com
About IM8
IM8 is the pinnacle of premium core nutrition, born from a collaboration between David Beckham as a co-founding partner, and an elite team of scientists spanning medical professionals, academia and space science. Combining cutting-edge science with nature’s most potent ingredients, IM8 delivers a holistic, science-backed approach to health, empowering you to live your most vibrant life. https://IM8Health.com/
FAQ
When did IM8 officially launch in the United States?
What certifications has IM8's Daily Ultimate Essentials received?
Who are the key members of IM8's Scientific Advisory Board?
What is IM8's flagship product?
