Dena Singleton Appointed Chief Human Resources Officer at Trax

Rhea-AI Summary

Trax has appointed Dena Singleton as its new Chief Human Resources Officer (CHRO) to enhance its people strategy. Singleton brings over a decade of HR leadership experience, including her previous position at Porch (NASDAQ: PRCH). In her role, she will oversee operations, recruitment, learning and development, and diversity initiatives. CEO Justin Behar emphasized her capability in fostering employee engagement and cultural development to attract top talent. Singleton expressed her commitment to prioritizing employee well-being and leveraging Trax's achievements.

Positive

• Appointment of Dena Singleton as CHRO, bringing substantial HR experience.
• Singleton's past success at Porch and major companies like Microsoft enhances leadership.
• Focus on employee engagement and well-being could improve retention and productivity.

Negative

• None.

Trax continues to strengthen executive leadership team to build on growth momentum

SAN FRANCISCO--(BUSINESS WIRE)-- Trax, a leading global provider of computer vision solutions and analytics for retail, today announced the appointment of Dena Singleton as its Chief Human Resources Officer (CHRO). Singleton will play a crucial role in the company’s growth as she oversees Trax’s people strategy, including operations, recruitment, learning and development, and diversity and inclusion efforts.

Dena Singleton (Photo: Business Wire)

“Dena brings many years of progressive human resources leadership experience with a track record of successfully driving high employee engagement,” said CEO, Justin Behar. “Her aptitude for translating corporate goals into tangible actions, shaping corporate culture, and creating a people-first environment will ensure Trax attracts top talent and continues to be a great place to work.”

Dena has extensive experience working in the technology industry with over a decade at Microsoft and most recently at Porch (Nasdaq: PRCH), where she was the VP of People when it became a publicly traded company in December 2020. Dena also served as an HR leader at Starbucks and PepsiCo.

“Trax’s achievements over the past decade are inspirational. I am thrilled to be joining the leadership team at this integral moment for the company,” shared Singleton. “The well-being of Trax employees is my first priority as I step into this new position. Whether it be through employee engagement efforts, benefits, compensation, diversity and inclusion, or education, there is tremendous opportunity to invest in our people to enable Trax to grow and thrive.”

About Trax
Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore and Israel. To learn more, visit www.traxretail.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220412005457/en/

Trax Press:

Rachel Johnson

Director of Corporate Communications, Global

rachel.johnson@traxretail.com

Source: Trax

FAQ

Who is Dena Singleton and what is her role at Trax?

Dena Singleton is the newly appointed Chief Human Resources Officer (CHRO) at Trax, responsible for overseeing the company's people strategy.

What experience does Dena Singleton bring to Trax?

Dena Singleton has extensive HR leadership experience, including previous roles at Porch, Microsoft, Starbucks, and PepsiCo.

What are the key responsibilities of the new CHRO at Trax?

As CHRO, Singleton will manage operations, recruitment, learning and development, as well as diversity and inclusion initiatives.

How can Dena Singleton's appointment impact Trax's employee engagement?

Singleton's experience in driving high employee engagement can lead to improved retention and a positive corporate culture at Trax.

When was Dena Singleton appointed as Trax's CHRO?

Dena Singleton's appointment was announced in a recent press release, highlighting her new role at this integral moment for Trax.