External Affairs Leader Giovanna Genard to Drive PRA Group's Global Communication Strategy

Rhea-AI Summary

PRA Group, Inc. (NASDAQ: PRAA) has appointed Giovanna Genard as the new Vice President of External Affairs and Marketing Leader. Genard's role will focus on developing PRA Group's global communication, public relations, and brand strategy, enhancing the company's international reputation. With extensive experience in public and media relations, she has previously served at Old Dominion University as Assistant Vice President for Public Relations. Genard aims to further advance PRA Group's growth since its inception in 1996, reinforcing its commitment to improving customers' financial futures.

Positive

• Appointment of Giovanna Genard as VP of External Affairs is aimed at strengthening PRA Group's global communication strategy.
• Genard brings extensive experience in public relations and marketing, potentially enhancing brand visibility.
• Company has seen rapid growth since 1996, indicating strong market positioning.

Negative

• None.

NORFOLK, Va., July 28, 2022 /PRNewswire/ -- PRA Group, Inc. (Nasdaq: PRAA), a global financial services company, today welcomes Giovanna Genard as vice president of external affairs and marketing leader. 

Genard will develop and oversee PRA Group's global external communication, public relations and brand strategy. 

In this newly created role, Genard will develop and oversee PRA Group's global external communication, public relations and brand strategy to advance PRA Group's international reputation. 

Genard joins a team of government relations, community engagement, internal and external communication professionals led by Elizabeth Kersey, senior vice president of communications and public policy. 

"Giovanna's wealth of experience in public and media relations, crisis management and preparedness, marketing, branding and strategic content development make her an exceptional individual to lead our growth as an international brand," said Kersey. "I am pleased to welcome her as an asset to both our company and our team." 

Prior to joining PRA Group, Genard most recently served as Old Dominion University's assistant vice president for public relations and as their assistant vice president for strategic communication and chief marketing officer (CMO). Her previous roles reflect demonstrated success leading large, award-winning teams of marketing and communication professionals in the development of global brand awareness and sustainability and delivering impactful results. Genard holds an M.Ed. from The Pennsylvania State University and a B.A. in communication and information arts from Seton Hill University. An inclusive leader and mentor, she co-founded the Remote Experience for Young Engineers and Scientists (REYES) global virtual STEM program and serves on the nonprofit executive board of YWCA South Hampton Roads.

"PRA Group has seen rapid national and international growth since its founding in 1996, and I look forward to telling its remarkable story," said Genard. "I am honored to be part of a company that, through its subsidiaries, not only helps customers improve their financial futures, but also gives back to communities around the globe."

To learn more about PRA Group, visit www.pragroup.com. 

About PRA Group
As a global leader in acquiring and collecting nonperforming loans, PRA Group returns capital to banks and other creditors to help expand financial services for consumers. With thousands of employees worldwide, PRA Group companies collaborate with customers to help them resolve their debt. For more information, please visit www.pragroup.com.

News Media Contact:
Elizabeth Kersey
Senior Vice President, Communications and Public Policy
(757) 961-3525
Elizabeth.Kersey@PRAGroup.com

Investor Contact:
Najim Mostamand, CFA
Vice President, Investor Relations
757-431-7913
IR@PRAGroup.com

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SOURCE PRA Group

FAQ

Who is Giovanna Genard and what is her role at PRA Group?

Giovanna Genard is the newly appointed Vice President of External Affairs and Marketing Leader at PRA Group, responsible for global communication and brand strategy.

When was Giovanna Genard appointed to PRA Group?

Giovanna Genard was appointed on July 28, 2022.

What experience does Giovanna Genard have in public relations?

Before joining PRA Group, Genard was the Assistant Vice President for Public Relations at Old Dominion University, where she led various marketing initiatives.

What is the primary goal of Giovanna Genard's appointment at PRA Group?

The primary goal is to advance PRA Group's global external communication and enhance its international reputation.

What company is PRA Group, Inc. associated with?

PRA Group, Inc. is a leader in acquiring and collecting nonperforming loans, returning capital to banks and creditors.