SICO paint by PPG names 2024 Colour of the Year: Satin

Rhea-AI Summary

PPG announces SICO paint's 2024 Colour of the Year as Satin, a warm honey-beige tone.

Positive

• Consumers' preferences are shifting towards warm and invigorating colors.
• Satin is versatile and can be used as an all-over wall color or accent color.
• Satin pairs well with other colors in the 2024 palette.

Negative

• None.

Fresh honey-yellow represents sentiments of renewal, optimism and warmth for coming year

TORONTO--(BUSINESS WIRE)-- PPG (NYSE:PPG) today announced SICO™ paint by PPG's 2024 Colour of the Year – Satin (6112-31). This modern, yellow hue balances the power of a primary colour with the subtlety of a neutral, making it the perfect representation of consumers’ optimism for a future highlighted by transformative creativity and change after years clouded with uncertainty and instability.

SICO paint by PPG names 2024 Colour of the Year: Satin (Photo: Business Wire)

“As a society, we’re carrying the lessons of introspection and the importance of calm into the future. Coupled with a renewed sense of excitement for the endless possibilities of the future, consumers’ preferences are shifting away from stark, cool shades and looking to colours that invigorate a space,” said Martin Fuchs, PPG senior marketing manager, Sico paint brand. “Satin is the perfect representation of these sentiments with its cheerful yellow base grounded in a calming beige undertone.”

Satin is a warm, honey-beige tone that is strong enough to stand alone as the leading colour in almost any design palette, yet soft enough to work as a supporting hue to both warm and cool-toned shades. Its versatility makes it a great option as an all-over wall colour, bringing the feeling of a warm welcome to any space; or as an accent colour, where it shines as a spirited focal point of a room.

Designing with this dynamic tone can be as easy as using it to accent existing decor or considering an unconventional surface for application. Sico paint experts recommend these tips for introducing this colour into the home:

• Paint Satin on all four walls of a room to create a calm and welcoming space or consider using it as the ultimate accent colour on the ceiling or focal point of a room.
• Incorporate Satin into the kitchen as a statement-making cabinetry colour that pairs perfectly with warm- and cool-toned countertops.
• Pair Satin with chestnut brown accents to set the stage for an ultra-cozy environment, or keep things bright by pairing it with white accents or wood trim.
• Satin can bring an energizing lift to a home’s exterior when used as an all-over colour. This friendly yellow makes front doors pop as an accent colour to cooler-toned exterior palettes.

As the headlining colour of Sico paint brand’s 2024 palette, Satin pairs well with multiple hues from the lineup, including an earthy rust Cubist Red (6037-85), refreshing aquamarine Natural Spring Water (6201-31), soothing deep teal Kennetcook Slate (6157-63) and comforting, warm khaki, Mantra (6222-42).

All Sico paint’s 2024 colours are available in SICO PRESTIGE™ paint, a super-premium, stain-blocking interior paint & primer offering true one-coat hide and an ultrasmooth, stain and scuff resistant finish. Prestige covers in fewer coats in more colours than any other SICO interior paint. It is low-odour, zero VOC* and certified for low chemical emissions. Available in Flat, Eggshell, Pearl and Semi-Gloss finishes. Available in multiple sheens, Sico Prestige paint covers in fewer coats in more colours than any other Sico interior paint. DIYers can also benefit from one-coat coverage in exteriors by tinting any colours from the 2024 palette in Sico Super Premium Exterior paint.

Consumers can find Satin and the rest of the 2024 trends colours at a nearby store or visiting Sico.ca, and can give any Sico paint colour a virtual try before they buy on a photo of their own home by using the brand’s online SICO DECO COLOUR LAB™ software.

PPG: WE PROTECT AND BEAUTIFY THE WORLD®

At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $17.7 billion in 2022. We serve customers in construction, consumer products, industrial, and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We protect and beautify the world and the PPG Logo are registered trademarks of PPG Industries Ohio, Inc.

Sico, Sico Deco Colour Lab and Sico Prestige are trademarks of PPG Architectural Finishes, Inc.

CATEGORY Architectural Coatings Americas and Asia Pacific

View source version on businesswire.com: https://www.businesswire.com/news/home/20230912320765/en/

Media Contact:

Tracy Gibson

Architectural Coatings

+1 412 926 2522

tgibson@ppg.com

Source: PPG