PPG launches TOMORROW INCLUDED sustainability marketing concept for Architectural Coatings in EMEA

Rhea-AI Summary

PPG (NYSE: PPG) has launched the TOMORROW INCLUDED® sustainability marketing concept for its Architectural Coatings business in EMEA. This initiative aims to showcase the sustainability benefits of PPG’s architectural products, including durability, energy savings, safety, carbon reduction, and recyclability. The concept will roll out over the next few months under the TIKKURILA®, BECKERS™, SIGMA®, JOHNSTONE’S®, and ALCRO® brands. PPG's recent 2023 ESG report highlights progress towards 2030 environmental, social, and governance targets, including increased sales of sustainable solutions and reduced GHG emissions. The initiative aligns with growing global demands for sustainable business practices among customers and stakeholders.

Positive

• Launch of new sustainability marketing concept to enhance product appeal in EMEA.
• Focus on showcasing product benefits such as durability, energy savings, safety, carbon reduction, and recyclability.
• Recent ESG report indicates strong progress towards 2030 targets, including increased sales of sustainable solutions and reduced GHG emissions.
• Potential to attract environmentally-conscious customers and investors.
• Introduction of the concept under established brands like TIKKURILA®, BECKERS™, SIGMA®, JOHNSTONE’S®, and ALCRO®.

Negative

• The introduction of the TOMORROW INCLUDED® concept could incur additional marketing and operational costs.
• Potential risk if the sustainability claims are not perceived as genuine by the market, leading to credibility issues.
• No immediate financial impact reported, leaving uncertainty on short-term revenue growth.

ROLLE, Switzerland--(BUSINESS WIRE)-- PPG (NYSE: PPG) today announced the launch of the TOMORROW INCLUDED® sustainability marketing concept for its Architectural Coatings (AC) business in Europe, the Middle East and Africa (EMEA). The concept aims to highlight the sustainability advantages of many of PPG’s architectural products and serves as a way to communicate the company’s sustainability story to customers.

The Tomorrow Included concept will be introduced in stages over the coming months with the TIKKURILA®, BECKERS™, SIGMA®, JOHNSTONE’S® and ALCRO® brands by PPG. Sustainability advantages, including durability, energy savings, safety, carbon reduction and recyclability, will become visible on product packaging and in marketing materials such as advertisements, websites and social media.

“At PPG, sustainability is built into everything we do – how we innovate, operate and go to market,” said Svea Paju, PPG marketing director brands, AC EMEA North and East. “Our commitment to sustainability empowers us to guide our customers towards the right product solutions that align with their sustainability ambitions.

“Sustainability is becoming a qualifier for doing business in many parts of the world. It is a critical topic not only for customers, but also for a variety of stakeholders, including investors, employees, potential employees and suppliers,” Paju said. “We believe this concept will help our customers make a more informed choice.”

PPG recently published its 2023 ESG report, which showed strong progress against the company’s near-term 2030 environmental, social and governance (ESG) targets. These include increased sales of sustainably advantaged solutions and reducing greenhouse gas (GHG) emissions throughout the company’s own operations and the value chain. To read the report, go to ppg.com/sustainability.

PPG: WE PROTECT AND BEAUTIFY THE WORLD®

At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings, and specialty materials that our customers have trusted for more than 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $18.2 billion in 2023. We serve customers in construction, consumer products, industrial and transportation markets, and aftermarkets. To learn more, visit www.ppg.com.

The PPG Logo and We protect and beautify the world are registered trademarks of PPG Industries Ohio, Inc. Tikkurila is a registered trademark of Tikkurila Oyj. Sigma Coatings is a registered trademark of PPG Nederland B.V. Alcro is a registered trademark of Tikkurila Sverige AB. Beckers is a trademark of Aktiebolaget Wilh. Becker. Johnstone’s is a registered trademark of PPG Architectural Coatings UK Limited. Tomorrow Included is a registered trademark of Tikkurila Oyj.

CATEGORY Sustainability

CATEGORY Architectural Coatings Europe Middle East and Africa

View source version on businesswire.com: https://www.businesswire.com/news/home/20240620253575/en/

PPG Media Contact:

Andrew Wood

Corporate Communications

+31 6 5121 6579

awood@ppg.com

www.ppg.com

Source: PPG

FAQ

What is the TOMORROW INCLUDED® concept launched by PPG?

The TOMORROW INCLUDED® concept is a sustainability marketing initiative by PPG aimed at showcasing the sustainability benefits of its architectural coatings in the EMEA region.

Which brands will be included in PPG's TOMORROW INCLUDED® sustainability concept?

The TOMORROW INCLUDED® concept will feature the TIKKURILA®, BECKERS™, SIGMA®, JOHNSTONE’S®, and ALCRO® brands.

What sustainability advantages does PPG's TOMORROW INCLUDED® concept highlight?

PPG's TOMORROW INCLUDED® concept highlights advantages like durability, energy savings, safety, carbon reduction, and recyclability.

How does the TOMORROW INCLUDED® concept align with PPG's recent ESG report?

The TOMORROW INCLUDED® concept aligns with PPG's 2023 ESG report, showing progress towards 2030 targets, increased sales of sustainable solutions, and reduced GHG emissions.

What regions are targeted by PPG's TOMORROW INCLUDED® concept?

PPG's TOMORROW INCLUDED® concept targets the Europe, Middle East, and Africa (EMEA) regions.

How will PPG's TOMORROW INCLUDED® concept be implemented?

The concept will be introduced in stages over the coming months and will appear on product packaging and various marketing materials such as advertisements, websites, and social media.