PPG announces Purple Basil as 2025 Color of the Year
PPG (NYSE:PPG) has announced Purple Basil (PPG1046-7) as its 2025 Color of the Year. This dusty violet hue, also known as Amethyst Shadow and Acai Berry in some European markets, represents adaptability in times of change. It's part of PPG's 2025 'Kinetic' global color theme, which includes four distinct color palettes.
Purple Basil is described as a sophisticated, elegant color that works well in both traditional and edgy designs. It's warm enough to be inviting yet cool enough to create an air of mystery. The color reflects the global theme of movement shaping design trends across industries.
PPG's color forecasting process involves collaboration among dozens of color stylists and considers social, cultural, and political dynamics worldwide. The company aims to create a collection that resonates with diverse audiences globally.
PPG (NYSE:PPG) ha annunciato Basilico Viola (PPG1046-7) come Colore dell'Anno 2025. Questa tonalità di viola polveroso, conosciuta anche come Ombra di Ametista e Bacche di Acai in alcuni mercati europei, rappresenta l'adattabilità nei momenti di cambiamento. Fa parte del tema globale di colori 'Cinetico' di PPG per il 2025, che include quattro distinte palette di colori.
Basilico Viola è descritto come un che si adatta bene sia a design tradizionali che audaci. È abbastanza caldo da risultare invitante, ma anche sufficientemente freddo da creare un'atmosfera di mistero. Il colore riflette il tema globale del movimento che Plasma le tendenze di design in vari settori.
Il processo di previsioni dei colori di PPG coinvolge la collaborazione di decine di stilisti dei colori e considera le dinamiche sociali, culturali e politiche in tutto il mondo. L'azienda punta a creare una collezione che risuoni con un pubblico diversificato a livello globale.
PPG (NYSE:PPG) ha anunciado Albahaca Púrpura (PPG1046-7) como su Color del Año 2025. Este tono de violeta polvoriento, también conocido como Sombra de Amatista y Baya de Acai en algunos mercados europeos, representa la adaptabilidad en tiempos de cambio. Es parte del tema global de color 'Cinético' de PPG para 2025, que incluye cuatro paletas de colores distintas.
La Albahaca Púrpura se describe como un color sofisticado y elegante que funciona bien tanto en diseños tradicionales como vanguardistas. Es lo suficientemente cálido como para ser acogedor y lo suficientemente fresco como para crear un aire de misterio. El color refleja el tema global del movimiento que está moldeando las tendencias de diseño en varias industrias.
El proceso de pronóstico de color de PPG implica la colaboración de docenas de estilistas de color y considera las dinámicas sociales, culturales y políticas en todo el mundo. La empresa tiene como objetivo crear una colección que resuene con diversas audiencias a nivel mundial.
PPG (NYSE:PPG)는 퍼플 바질(PPG1046-7)을 2025년 올해의 색상으로 발표했습니다. 이 먼지 같은 보라색 음영은 유럽의 일부 시장에서 암ethyst 섀도우 및 아사이 베리라고도 알려져 있으며, 변화의 시기에 적응력을 나타냅니다. 이는 PPG의 2025 ‘키네틱’ 글로벌 컬러 테마의 일환으로, 네 가지 독특한 색상 팔레트를 포함합니다.
퍼플 바질은 전통적이고 대담한 디자인 모두에서 잘 어울리는 세련되고 우아한 색상으로 묘사됩니다. 초대하기에는 충분히 따뜻하지만, 신비로운 분위기를 연출하기에는 충분히 차가울 정도입니다. 이 색상은 다양한 산업에서 디자인 트렌드를 형성하는 글로벌 움직임의 주제를 반영합니다.
PPG의 색상 예측 프로세스는 수십 명의 색상 스타일리스트 간의 협업을 포함하며, 전 세계의 사회적, 문화적, 정치적 역학을 고려합니다. 이 회사는 다양한 글로벌 청중과 공명하는 컬렉션을 만드는 것을 목표로 하고 있습니다.
PPG (NYSE:PPG) a annoncé Basilic Violet (PPG1046-7) comme Couleur de l'Année 2025. Cette teinte de violet poussiéreux, également connue sous le nom d'Ombre d'Améthyste et de Baie d'Acai dans certains marchés européens, représente l'adaptabilité en période de changement. Elle fait partie du thème de couleur global 'Cinétique' de PPG pour 2025, qui comprend quatre palettes de couleurs distinctes.
Le Basilic Violet est décrit comme une couleur sophistiquée et élégante qui s'adapte bien aussi bien aux designs traditionnels qu’audacieux. Elle est assez chaude pour être accueillante, mais assez fraîche pour créer une atmosphère de mystère. La couleur reflète le thème global du mouvement qui façonne les tendances de design dans divers secteurs.
Le processus de prévision des couleurs de PPG implique la collaboration de dizaines de stylistes en couleurs et prend en compte les dynamiques sociales, culturelles et politiques à l'échelle mondiale. L'entreprise vise à créer une collection qui résonne avec un public diversifié à l'échelle mondiale.
PPG (NYSE:PPG) hat Purpur-Basilikum (PPG1046-7) als Farbe des Jahres 2025 angekündigt. Dieser staubige violette Farbton, auch bekannt als Amethystschatten und Acai-Beere in einigen europäischen Märkten, steht für Anpassungsfähigkeit in Zeiten des Wandels. Er ist Teil des globalen Farbthemas 'Kinetisch' von PPG für 2025, das vier verschiedene Farbpaletten umfasst.
Purpur-Basilikum wird als raffinierte, elegante Farbe beschrieben, die sowohl in traditionellen als auch in kühnen Designs gut funktioniert. Sie ist warm genug, um einladend zu sein, und gleichzeitig kühl genug, um ein Hauch von Geheimnis zu erzeugen. Die Farbe spiegelt das globale Thema der Bewegung wider, das die Design-Trends in verschiedenen Branchen prägt.
Der Farbvorhersageprozess von PPG umfasst die Zusammenarbeit von Dutzenden von Farbstylisten und berücksichtigt soziale, kulturelle und politische Dynamiken weltweit. Das Unternehmen strebt an, eine Kollektion zu schaffen, die mit unterschiedlichen globalen Zielgruppen resoniert.
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Color boldly represents trend towards movement and change
Architects will be drawn to Purple Basil because it's warm enough to be inviting but cool enough to create an air of mystery. (Photo: Business Wire)
“As consumers embrace an unprecedented period of newness, movement is a distinct global theme shaping design trends in numerous industries,” said Vanessa Peterson, PPG global color styling lead, consumer products, Industrial Coatings. “The Kinetic color theme reflects the need for self-reliance in a fast-paced world. It also highlights the interplay between nature and science that is driving innovation, and the influence of new tools like artificial intelligence that are fostering boundless creativity.”
Purple Basil is a sophisticated, elegant color that works well in both traditional designs and edgier applications. As a purple, it’s warm enough to be inviting but cool enough to create an air of mystery. The tension between blue and red qualities within the color imparts a kinetic energy, perfectly complementing the 40 paired hues in PPG’s four 2025 color palettes: Extra Celestial, Bio-Fuse, Artificial, and Earth and Archive.
“It’s a transformative time with endless new possibilities we haven’t even imagined, driven by new tools that are bolstering human creativity,” Peterson said. “Consumers are embracing this time of change and movement, and we’re seeing color trends reflect the need for dynamic colors, moving past the soft, more banal, safe color choices in favor of now rich jewel tones, deeper earthen pastels and ancestral-inspired midtones.”
In industrial design applications, Purple Basil and the colors from the Kinetic global color theme palettes speak to consumer needs for innovation, adaptability and a sense of movement. Whether it's in consumer products, architectural applications like windows and doors, office furniture, or automotive applications, these colors provide a fresh and dynamic aesthetic.
“Purple Basil is a mid-tone color with a neutral undertone that makes it rich, multidimensional and comforting. It’s a warmer statement color that is still slightly desaturated, making it a nuanced neutral,” said Peterson.
Purple Basil was selected through the collaboration of dozens of PPG color stylists. PPG’s color forecasting process is comprehensive, taking into account the social, cultural, and political dynamics that influence trends worldwide. The color styling team evaluates these dynamics in every region of the world to create a collection that resonates with diverse audiences.
To learn more about PPG’s Color of the Year and the Kinetic global color theme, visit our website at www.ppg.com/industrialcoatings/en-US/coty.
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CATEGORY Industrial Coatings
View source version on businesswire.com: https://www.businesswire.com/news/home/20240924194705/en/
Alicia Cafardi
Industrial Coatings
+1 412 510 1907
acafardi@ppg.com
www.ppg.com
Source: PPG
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