GLIDDEN paint by PPG brings expanded DIY product assortment to independent dealer network

Rhea-AI Summary

PPG announced an expansion of its GLIDDEN® paint offerings for independent dealers, aimed at strengthening its commitment to this retail channel. Effective May 1, the enhanced lineup will include GLIDDEN® FUNDAMENTALS™ exterior paint and an expanded palette of GLIDDEN® GRAB-N-GO™ ready-mixed paints. This range targets price-conscious customers and enhances the DIY product assortment available to dealers.

The new products are designed to drive growth in the DIY segment, providing options at various price points. All products are low-odor, low-VOC, and GREENGUARD Gold certified. PPG reported net sales of $17.7 billion in 2022, showcasing its significant presence in the market.

Positive

• Expansion of GLIDDEN® paint offerings strengthens dealer partnerships.
• Introduction of price-point competitive products appeals to price-sensitive consumers.
• New product range enhances growth potential in the DIY customer segment.
• All products are low-VOC and GREENGUARD Gold certified, supporting environmental sustainability.

Negative

• None.

Dealer partners to benefit from new addition, expanded color offerings in product lineup

PITTSBURGH--(BUSINESS WIRE)-- PPG (NYSE: PPG) today announced an expansion of its paint assortment of GLIDDEN® paint by PPG products for independent dealer partners. The reimagined program strengthens the lineup of Glidden DIY paint offerings to this key retail channel, highlighting PPG’s commitment to the dealer network.

GLIDDEN paint by PPG is expanding its DIY product assortment for independent dealer partners. The reimagined program strengthens the lineup of DIY product offerings for this key retail channel and further highlights PPG’s commitment to the dealer network. (Photo: Business Wire)

“This expanded program will provide our independent dealer network with a paint assortment that further enables them to drive growth in the DIY customer segment,” said Todd Gatesy, PPG general manager, U.S. Dealer. “This offering is the perfect complement to the pro product lineup they are currently retailing and brings a broader selection of our leading national DIY brand to their shelves.”

Launching on May 1, the full Glidden assortment will now include GLIDDEN® FUNDAMENTALS™ exterior paint – a new offering bringing exterior hide, coverage, and washability to DIYers. This product addition also expands dealers’ offerings at the entry price point, bolstering appeal to price-conscious shoppers entering the paint market.

Along with a breadth of options at tiered price points, the Glidden lineup will be expanded to include a broader assortment of GLIDDEN® GRAB-N-GO™ ready-mixed paints. Now available in an expanded palette of popular colors, these ready-to-use offerings appeal to customers looking for a convenient way to add color to their space. For those who prefer more personalization and customization, the assortment will continue to include the full Glidden color palette, which can be tinted into any interior or exterior product.

Both Glidden Grab-N-Go ready mixed paints and tintable options are available across the product lineup, which now includes:

• Glidden Fundamentals interior and exterior paint provides good hide, coverage, and washability at an opening price point.
• GLIDDEN^® SPRED^™ interior multipurpose paint plus primer** offers a mildew-resistant coating while also providing very good hide, coverage, and washability.
• GLIDDEN^® WONDER-PRO™ interior/exterior paint is the DIY option trusted by pros for its versatility and provides a high-coverage, durable finish along with multi-surface use.
• GLIDDEN^® TOTAL™ interior and exterior paint plus primer** offers excellent performance, including extreme durability and resistance to wear and tear, all backed by a lifetime guarantee.
• GLIDDEN^® ONE COAT™ paint is a premium interior and exterior offering featuring one-coat coverage*, exceptional hide, and excellent scrubbability, perfect for ceilings, bedrooms, and low-traffic areas.

Glidden products sold at independent dealers are low-odor, low-VOC offerings. All interior paint formulas in the assortment are GREENGUARD Gold certified, reflecting PPG’s commitment to the health and wellness of its customers and the environment.

The expanded product assortment also includes specialty products for use on porches and floors, ceilings, and metal and wooden surfaces.

PPG: WE PROTECT AND BEAUTIFY THE WORLD®
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $17.7 billion in 2022. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

The PPG Logo and We protect and beautify the world are registered trademarks of PPG Industries Ohio, Inc.
Glidden Fundamentals, Glidden One Coat, Grab-N-Go, and Spred are trademarks and Glidden, and the Glidden Logo are registered trademarks of PPG Architectural Finishes, Inc.
UL Greenguard is a registered certification mark of UL LLC

*One-coat coverage guaranteed only when tinted to designated colors from the Glidden One Coat collection. Multiple coats may be required for some surfaces.
**Separate primer or multiple coats may be required.

CATEGORY Architectural Coatings Americas and Asia Pacific

View source version on businesswire.com: https://www.businesswire.com/news/home/20230411005303/en/

PPG Media Contact:

Kaitlyn Craig

Architectural Coatings

+1 412 377 7456

kcraig@ppg.com

www.ppg.com

Source: PPG

FAQ

What new products are being added to the GLIDDEN lineup by PPG?

PPG is adding GLIDDEN® FUNDAMENTALS™ exterior paint and expanding the GLIDDEN® GRAB-N-GO™ ready-mixed paints palette.

When will PPG's expanded paint assortment be available?

The expanded paint assortment will launch on May 1.

How does PPG's new product offering benefit independent dealers?

The new offerings provide a broader product selection at different price points, enabling dealers to attract more DIY customers.

What certifications do the new GLIDDEN products have?

All new GLIDDEN products are low-VOC and GREENGUARD Gold certified.

What was PPG's net sales in 2022?

PPG reported net sales of $17.7 billion in 2022.