Post Consumer Brands Launches Sweet Dreams, the First-Ever Cereal with Curated Ingredients for Healthy Nighttime Habits

Rhea-AI Summary

Post Consumer Brands has launched Sweet Dreams, a new ready-to-eat cereal aimed at promoting healthy sleep habits. Available in two flavors, Blueberry Midnight and Honey Moonglow, the cereal incorporates whole grains and a nighttime herbal blend, including chamomile and lavender.

Rich in vitamins and minerals like Zinc and B vitamins, Sweet Dreams is designed to support melatonin production. This product responds to growing consumer demand for self-care and relaxation routines, especially at bedtime. Sweet Dreams is set to be available in grocery stores nationwide.

Positive

• Launch of Sweet Dreams cereal aims to tap into the growing market for health-oriented snacks.
• Contains ingredients like chamomile and lavender that may support relaxation and sleep, enhancing consumer appeal.

Negative

• None.

Sweet Dreams is available in two unique flavors: Blueberry Midnight and Honey Moonglow

LAKEVILLE, Minn., Feb. 16, 2023 /PRNewswire/ --While we all deserve a good night's sleep, for over half of American adults[1], that sleep is elusive. That's why Post Consumer Brands is looking to help make your sleep dreams come true with Sweet Dreams – the first ready-to-eat cereal designed to be part of a healthy sleep routine while still satisfying those nighttime food cravings. 

Sweet Dreams comes in two unique flavors, each packed with intentionally designed ingredients like whole grains, a nighttime herbal blend and vitamins and minerals including Zinc, Folic Acid and B vitamins to support natural melatonin production:

• Blueberry Midnight contains natural and delicious flavors of blueberry, lavender and chamomile.
• Honey Moonglow contains notes of honey, vanilla, lavender and chamomile.

"More than ever, consumers are looking to embrace acts of self-care, particularly as it relates to bedtime routines and we believe a relaxing bedtime routine is key to a good night's sleep," said Logan Sohn, Senior Brand Manager. "As a brand that's been helping early-risers crush their morning routines for over 100 years, we're thrilled to now help fans also establish healthy nighttime habits by providing a nutrient dense before-bed snack made to support a sleep routine they could only dream of until now."  

Rest easy knowing Sweet Dreams can be found in the cereal aisle at grocery stores nationwide. To learn more about Sweet Dreams and where to buy it, visit the Post Consumer Brands website at www.postconsumerbrands.com/sweet-dreams.

For more information, follow Post Cereals on Facebook (@PostCereals), Instagram (@Post_Cereals) or Twitter (@PostCereals) and visit www.postconsumerbrands.com.

About Post Consumer Brands

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings Inc., is focused on providing delicious food choices for every taste and budget. The company's portfolio ranges from iconic brands such as Honey Bunches of Oats®, Grape-Nuts® and PEBBLES® cereal, as well as Peter Pan® peanut butter to the Malt-O-Meal® brand of value ready-to-eat cereals, and more. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com.

¹Life Extension

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SOURCE Post Consumer Brands

FAQ

What is Sweet Dreams cereal by Post Consumer Brands?

Sweet Dreams is a new ready-to-eat cereal designed to support healthy nighttime habits, featuring ingredients like chamomile and lavender.

When was Sweet Dreams cereal launched?

Sweet Dreams cereal was launched on February 16, 2023.

Where can I find Sweet Dreams cereal?

Sweet Dreams can be found in the cereal aisle at grocery stores nationwide.

What flavors does Sweet Dreams cereal come in?

Sweet Dreams is available in two flavors: Blueberry Midnight and Honey Moonglow.

What are the key ingredients in Sweet Dreams cereal?

Key ingredients include whole grains, a nighttime herbal blend, and vitamins such as Zinc and B vitamins.