Atari Acquires Intellivision Brand
Atari has acquired the Intellivision brand and over 200 game titles from Intellivision Entertainment. This acquisition ends a long-standing rivalry between the brands, dating back to the late 1970s and early 1980s. Intellivision Entertainment will rebrand and continue developing the Amico game console, licensing Intellivision games from Atari. Atari plans to expand both digital and physical distribution of Intellivision's legacy games, and explore new titles and licensing opportunities. This move aims to bring together fans of both brands and capitalize on the nostalgia of the golden age of gaming.
- Atari's acquisition includes over 200 game titles from Intellivision.
- Intellivision Entertainment will rebrand but continue to develop the Amico console, ensuring continuity.
- Potential for Atari to expand digital and physical distribution channels for legacy Intellivision games.
- Opportunity to develop new games under the Intellivision brand creates potential for revenue growth.
- The acquisition ends a historical rivalry, potentially attracting nostalgic gamers and boosting brand loyalty.
- No specific financial details of the acquisition were disclosed, leaving investors uncertain about the cost and benefits.
- Rebranding and licensing transitions could face delays or integration issues, impacting short-term performance.
- The market for retro games is niche, and expanding distribution might not translate to significant revenue gains.
Purchase of Intellivision Trademarks and Games Unites Competing Brands from the ‘70s and ‘80s
PARIS and NEW YORK, May 23, 2024 (GLOBE NEWSWIRE) -- Atari® — one of the world's most iconic consumer brands and interactive entertainment producers — announced today it has purchased the Intellivision brand and certain games from Intellivision Entertainment LLC. Intellivision Entertainment LLC will rebrand and continue its business of developing and distributing the Amico brand game console with a license from Atari to continue to distribute new versions of the Intellivision games on the Amico console.
Atari will seek to expand digital and physical distribution of legacy Intellivision games, potentially create new games, and explore brand and licensing opportunities as part of a long-term plan to create value from the Intellivision properties.
“Uniting Atari and Intellivision after 45 years ends the longest-running console war in history,” said Mike Mika, Studio Head at Digital Eclipse, an Atari-owned game studio.
The first Intellivision home video game console was released by Mattel Electronics in 1979 and the console platform sold an estimated 5 million units through 1990. Atari and Intellivision arguably fought the first console war of consequence in the late 1970s and early 1980s. Mattel went as far as enlisting the actor George Plimpton to appear in a series of ads comparing the two systems, as well as an eight-minute-long video shown at the Gamescom trade show.
“This was a very rare opportunity to unite former competitors and bring together fans of Atari, Intellivision and the golden age of gaming,” said Wade Rosen, Chairman and CEO of Atari.
The purchase includes the rights to more than 200 titles from the Intellivision portfolio and the Intellivision trademarks.
“Atari has been a valuable partner and we have every confidence they will be a responsible steward of the storied Intellivision brand,” said Phil Adam, CEO of Intellivision Entertainment. “We look forward to our expanded collaboration and bringing a broad array of new Atari and Intellivision titles to the Amico and Amico Home family gaming platforms.”
To mark the occasion, new Intellivision t-shirts are available starting today on Atari.com, with more Intellivision apparel and collectibles to come.
A press kit including the Atari and Intellivision logos, and new Intellivision t-shirts can be found here: https://uberstrategist.link/Intellivision-Press-Kit
To stay up-to-date on all things Atari and retro-pop culture, follow on Facebook, Twitter, Instagram, YouTube, join the community on Discord, and enroll in the Atari Club at www.atari.club.
About Atari
Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment, and licensed products. Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®.
The Atari family of brands includes game developers Digital Eclipse and Nightdive Studios, the publishing label Infogrames, and the community-based sites AtariAge and MobyGames.
Atari has offices in New York and Paris. Visit us online at www.Atari.com.
Atari shares are listed in France on Euronext Growth Paris (ISIN Code FR0010478248, Ticker ALATA) and OTC Pink Current (Ticker PONGF).
©2024 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.
About Amico
With a mission to bring people together by delivering simple, affordable, family-friendly entertainment, Amico and Amico Home are unique video game platforms that will redefine home entertainment with family and friends. The Amico video game console is currently under development. Meanwhile, Amico Home is the Amico console gaming experience delivered on other hardware platforms that many people already own. Amico Home is currently available on Android® and coming soon to Apple iOS®. Additional platforms and devices are planned in the future. More information can be found at amico.club.
Amico, Amico Home and all other trademarks are the property of their respective owners.
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