PNC Group Focuses on Helping Minority Businesses Thrive
PNC has launched the Minority Business Development Group to support the growth of minority-owned small businesses, which comprise over 50% of new U.S. businesses yet represent only 18% of total businesses. The initiative aims to address disparities in access to capital and contracting opportunities, with a commitment to originate at least $26.5 billion in loans to minority-, women-, and veteran-owned businesses by 2025. The group will also provide advocacy training through its Certified Minority Business Advocate program, engaging PNC employees in community support to enhance economic opportunities for minority entrepreneurs.
- Launch of Minority Business Development Group to support minority-owned businesses.
- Commitment to originate at least $26.5 billion in loans to minority-, women-, and veteran-owned businesses by 2025.
- Introduction of the Certified Minority Business Advocate program to provide enhanced support for minority business decision-makers.
- None.
NORTHAMPTON, MA / ACCESSWIRE / February 22, 2023 / PNC | Insights
PNC established the Minority Business Development Group in an effort to deliver products, solutions and resources for the fast-growing area of minority-owned small businesses and to promote their effective growth, development and sustainability.
Minority businesses account for more than
"Small businesses are the fabric of our communities, and it's our privilege to help and support them." says Marshalynn Odneal, PNC's national sales executive for minority business. "Through this work, we hope to become a true partner to minority business owners and arm them with the tools and support they need to be successful."
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Deepening Community Relationships
Led by Odneal, the Minority Business Development Group offers business owners the expertise of dedicated bankers, advocacy partners and technology designed to empower, educate and accelerate entrepreneurial success. She and her team of bankers will work in close collaboration with PNC's Community Development Banking team, the Corporate Responsibility Group, as well as the bank's regional presidents across the country.
"By making this investment, we are further reinforcing our local market commitment to small businesses, and in particular ensuring we are doing all that we can to help minority-owned businesses succeed and grow," says Marc McAndrew, head of Small Business at PNC. "Marshalynn has dedicated her career to being an advocate and champion, so I'm excited to see her leadership help the team bring this commitment to life in communities across the country."
Odneal believes helping minority-owned businesses goes beyond reaching out to business owners. She says it will take establishing and deepening relationships and strategic alliances with external organizations that support business development and offer technical support to foster business growth opportunities.
"When I think about the role of the Minority Business Development Officer (MBDO), it's no different than a core business banker. They need to have that credit acumen, but they also need the ability to communicate effectively internally and externally while networking with nonprofit and community leaders," Odneal says. "The MBDO is really someone who loves to operate outside of the four walls of their office. They need to feel the pulse of the communities we serve."
A portion of the bank's
"PNC's Community Benefits Plan will have a direct impact on the work we're able to do in these communities, including our ability to leverage and expand upon alternative lending options through external partners for Black and Brown business owners in low-and moderate-income communities," Odneal says.
Tools to Make a Difference
Under the new group, PNC also launched its Certified Minority Business Advocate program, a voluntary advocacy training program available to all PNC employees interested in providing enhanced support for minority business decision-makers. The new certificate program focuses on helping PNC employees understand the distinct challenges facing diverse businesses.
The certified advocates will serve as PNC ambassadors within their communities and strengthen community engagement through volunteerism, mentorship and technical support. They also will be empowered to educate and guide these business owners toward valuable community resources.
"In a perfect world, there would be no need for the Minority Business Group. But because we're working to solve known disparities among minority-owned firms, we know that we have to be intentional about providing the tools necessary to help these businesses thrive," Odneal says. "It takes me back to our brand purpose, which is to help all move forward financially."
Contact Info:
Spokesperson: The PNC Financial Services Group
Website: https://www.3blmedia.com/profiles/pnc-financial-services-group
Email: info@3blmedia.com
SOURCE: The PNC Financial Services Group
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FAQ
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