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PNC Christmas Price Index Increases 5.4%, Significantly More Than The U.S. Consumer Price Index

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PNC Bank's 41st annual Christmas Price Index® (PNC CPI) shows a 5.4% increase in 2024, more than double last year's 2.7% rise and exceeding the U.S. Consumer Price Index of 2.6%. The total cost of all twelve gifts from 'The Twelve Days of Christmas' reached $49,263, with the 'True Cost of Christmas' (all 364 gifts with verses repeated) hitting $209,272. The increase was primarily driven by service costs, particularly performer wages, which rose 7.9%. Five gifts maintained stable prices, while the Pear Tree saw a 17.1% increase. Online shopping totals reached $54,074, affected by elevated shipping costs.

Il 41° indice annuale dei prezzi di Natale® (PNC CPI) di PNC Bank mostra un incremento del 5,4% nel 2024, più del doppio rispetto all'aumento del 2,7% dell'anno scorso e superiore all'indice dei prezzi al consumo USA del 2,6%. Il costo totale di tutti e dodici i regali de 'I Dodici Giorni di Natale' ha raggiunto $49,263, mentre il 'Costo Reale del Natale' (tutti e 364 regali con i versi ripetuti) ha toccato $209,272. L'aumento è stato guidato principalmente dai costi dei servizi, in particolare dagli stipendi degli artisti, che sono aumentati del 7,9%. Cinque regali hanno mantenuto prezzi stabili, mentre il Pero ha visto un incremento del 17,1%. I totali degli acquisti online hanno raggiunto $54,074, influenzati dai costi di spedizione elevati.

El 41.º índice anual de precios navideños® (PNC CPI) de PNC Bank muestra un incremento del 5,4% en 2024, más del doble del aumento del 2,7% del año pasado y superando el índice de precios al consumidor de EE. UU. del 2,6%. El costo total de los doce regalos de 'Los Doce Días de Navidad' alcanzó $49,263, mientras que el 'Costo Verdadero de la Navidad' (todos los 364 regalos con versos repetidos) llegó a $209,272. El incremento fue impulsado principalmente por los costos de servicio, en particular los salarios de los intérpretes, que aumentaron un 7,9%. Cinco regalos mantuvieron precios estables, mientras que el peral vio un aumento del 17,1%. Las compras en línea totalizaron $54,074, afectadas por los altos costos de envío.

PNC 뱅크의 41번째 연례 크리스마스 가격 지수(PNC CPI)는 2024년에 5.4% 증가함을 보여줍니다. 이는 지난해의 2.7% 상승보다 두 배 이상이며, 미국 소비자 물가 지수 2.6%를 초과합니다. '크리스마스의 열두 날'에서 제공되는 모든 열두 선물의 총 비용은 $49,263에 달하며, '크리스마스의 진정한 비용'(모든 364개의 선물과 반복되는 시구)은 $209,272에 달했습니다. 이 증가는 주로 서비스 비용, 특히 공연자의 임금 상승(7.9%)에 의해 이루어졌습니다. 다섯 개의 선물은 안정적인 가격을 유지했으며, 배나무는 17.1% 증가했습니다. 온라인 쇼핑 총액은 $54,074에 달하며, 높은 배송 비용의 영향을 받았습니다.

Le 41e indice des prix de Noël annuel® (PNC CPI) de PNC Bank montre une augmentation de 5,4% en 2024, soit plus du double de l'augmentation de 2,7% de l'année dernière et dépassant l'indice des prix à la consommation des États-Unis de 2,6%. Le coût total des douze cadeaux des 'Douze jours de Noël' a atteint 49 263 $, tandis que le 'Vrai coût de Noël' (tous les 364 cadeaux avec des versets répétés) s'élève à 209 272 $. L'augmentation a été principalement alimentée par les coûts des services, en particulier les salaires des artistes, qui ont augmenté de 7,9%. Cinq cadeaux ont conservé des prix stables, tandis que le poirier a connu une augmentation de 17,1%. Les achats en ligne ont atteint 54 074 $, affectés par des coûts d'expédition élevés.

Der 41. jährliche Christmas Price Index® (PNC CPI) von PNC Bank zeigt einen Anstieg von 5,4% im Jahr 2024, mehr als doppelt so hoch wie der Anstieg von 2,7% im letzten Jahr und über dem US-Verbraucherpreisindex von 2,6%. Die Gesamtkosten aller zwölf Geschenke aus 'Die Zwölf Tage von Weihnachten' betrugen 49.263 $, während die 'Wahren Kosten von Weihnachten' (alle 364 Geschenke mit wiederholten Versen) 209.272 $ erreichen. Der Anstieg wurde hauptsächlich durch die Kosten für Dienstleistungen angetrieben, insbesondere die Gehälter der Künstler, die um 7,9% gestiegen sind. Fünf Geschenke hielten stabile Preise, während der Birnenbaum einen Anstieg von 17,1% verzeichnete. Die Gesamtausgaben für Online-Einkäufe beliefen sich auf 54.074 $, beeinflusst durch die hohen Versandkosten.

Positive
  • Five out of 12 gifts showed no price increase, helping contain overall costs
  • Online shopping showed lower price increases (3.9%) compared to traditional shopping (5.4%)
Negative
  • Overall PNC CPI increased 5.4%, doubling last year's 2.7% increase
  • Service costs rose significantly with performer wages up 7.9%
  • Pear Tree costs (proxy for housing) jumped 17.1%
  • Total cost crossed $200,000 threshold for first time, reaching $209,272

Insights

The PNC Christmas Price Index (CPI) serves as a creative yet insightful economic indicator, revealing important market trends. The 5.4% increase, doubling last year's rise and exceeding the national CPI of 2.6%, signals persistent inflationary pressures in specific sectors. The total cost reaching $49,263 with service costs driving the increase echoes broader economic shifts.

Most notable is the dramatic shift in the index composition over 41 years - from 70% goods in 1984 to 65% services today, reflecting the U.S. economy's fundamental transformation. The 7.9% increase in performer costs aligns with current wage growth trends and tight labor market conditions.

The 17.1% jump in the Pear Tree price, representing housing costs, indicates continued pressure in the real estate sector despite lower mortgage rates. This unique index provides valuable insights into sector-specific inflation patterns and structural economic changes.

  • PNC calculates the cost of Christmas from the holiday song "The Twelve Days of Christmas"
  • Recent inflation trends are repeating, much like the verses of the song itself
  • Five of the 12 gifts had no increase compared to 2023

PITTSBURGH, Nov. 21, 2024 /PRNewswire/ -- National inflation levels may be on the decline, but when it comes to True Loves' gifts, the price of decking the halls keeps rising. Now in its 41st year, PNC Bank's annual Christmas Price Index® (PNC CPI) rose 5.4% — doubling last year's 2.7% increase and surpassing the Bureau of Labor Statistics' Consumer Price Index (BLS CPI) October year-over-year reading of 2.6%.

The PNC CPI measures the change in prices consumers could expect to pay for True Love's gifts from the classic holiday carol, "The Twelve Days of Christmas." Data is compiled by PNC's Investment Office using sources from across the country, including dance and theatre companies, hatcheries, pet stores and others.

Unwrapping the data a little further reveals the increase in PNC CPI, like last year, was driven mainly by service costs, while bird prices mostly have yet to take flight. True Loves should hang on for deer life because overall, the 12 gifts that comprise the PNC CPI increased to a tree-topping $49,263 this year.

"Believe it or not, we're still seeing the cause and effect of the pandemic-inflation hangover, even nearly five years later," says Amanda Agati, chief investment officer of PNC's Asset Management Group. "With years of steep price increases, we'd think inflation has nowhere to go, but we'd be wrong. This latest PNC CPI is an accurate reflection of what we're seeing in the market."

Purchasing all 364 gifts — the "True Cost of Christmas," that is buying the gifts with verses repeated — crossed the $200,000 threshold for the first time last year, and today settles in 3.6% higher at $209,272. Trying to quickly sleigh your list by shopping online? Price increases for tech-savvy santas were lower than those who shop in stores, but the total remains higher at $54,074. The convenience of shopping from home is still impacted by elevated shipping and packaging costs that have yet to ease since the pandemic.

Since the PNC CPI launched, the BLS CPI has increased 213% while the PNC CPI increased 146%. The differences in calculation methodology are going to result in distinct outcomes, but overall inflation trends have remained remarkably consistent over the years. During the last 41 years, the PNC CPI has evolved alongside changes in U.S. GDP as the economy has shifted from a manufacturing focus to one led by services. In 1984, goods composed 70% of the index, with the cost of services accounting for the remainder. Forty-one years later, there's been almost a complete reversal, with services accounting for the majority of the index at 65% and goods at just 35%.

Inflation Trends Repeat, Much Like the Verses of the Song Itself

There were no price increases this year for five of the gifts in the Index, including the Two Turtle Doves, Four Calling Birds, Five Gold Rings, Seven Swans-A-Swimming and Eight Maids-A-Milking.

Although the Partridge was unchanged, there was a 17.1% jump in price for the Pear Tree — a proxy for housing costs, which likewise continue to move higher despite average mortgage rates edging lower.

True Loves will benefit from little to no price increases for goods on this year's list; however, rising wages for skilled labor, represented by the performers, will make a bigger dent in their budget this year. Strong labor markets have helped spread cheer to many workers who have seen wage growth rise, consistent with trends in the BLS CPI. The cost of Nine Ladies Dancing and 10 Lords-a-Leaping jumped to new heights, 11 Pipers Piping trumpeted higher, and the 12 Drummers Drumming beat a stronger sum. In aggregate, prices for performers increased 7.9% this year, substantially higher than last year's 3.3%.

The cost of all 12 gifts is reported on PNC's interactive website, which is meant to be as fun as it is educational. "Buying the same gifts year after year may seem boring," says Agati, "but keeping track of changes in your spending enables you to make brilliant moves with your money, which is what I think the PNC CPI sets out to do."

PNC Bank, National Association, is a member of The PNC Financial Services Group, Inc. (NYSE: PNC). PNC is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC, visit www.pnc.com.

[2024 PNC Christmas Price Index Follows]

 

2024 PNC Christmas Price Index®

 



TRADITIONAL



INTERNET





% Change



% Change


2023

2024

2024/2023

2023

2024

2024/2023

One Partridge in a Pear Tree

$         319.18

$             370.18

16.0 %

$         479.18

$         510.18

6.5 %

            Partridge

$           20.18

$               20.18

0.0 %

$         110.18

$         110.18

0.0 %

            Pear Tree

$         299.00

$             350.00

17.1 %

$         369.00

$         400.00

8.4 %

Two Turtle Doves

$         750.00

$             750.00

0.0 %

$         845.00

$         850.00

0.6 %

Three French Hens

$         330.00

$             346.50

5.0 %

$         540.00

$         566.50

4.9 %

Four Calling Birds

$         599.96

$             599.96

0.0 %

$         560.00

$         560.00

0.0 %

Five Gold Rings

$      1,245.00

$          1,245.00

0.0 %

$      1,469.75

$      1,469.75

0.0 %

Six Geese-a-Laying

$         780.00

$             900.00

15.4 %

$      3,030.00

$      3,300.00

8.9 %

Seven Swans-a-Swimming

$    13,125.00

$        13,125.00

0.0 %

$    15,325.00

$    15,325.00

0.0 %

Eight Maids-a-Milking

$           58.00

$               58.00

0.0 %

$         545.28

$         570.24

4.6 %

Nine Ladies Dancing

$      8,308.12

$          8,557.37

3.0 %

$      8,308.12

$      8,557.37

3.0 %

10 Lords-a-Leaping

$    14,539.20

$        15,579.65

7.2 %

$    14,539.20

$    15,579.65

7.2 %

11 Pipers Piping

$      3,207.38

$          3,714.96

15.8 %

$      3,052.50

$      3,245.00

6.3 %

12 Drummers Drumming

$      3,468.02

$          4,016.85

15.8 %

$      3,330.00

$      3,540.00

6.3 %








Total Christmas Price Index

$    46,729.86

$        49,263.47

5.4 %

$    52,024.03

$    54,073.69

3.9 %








True cost of Christmas in song

$  201,972.66

$      209,272.00

3.6 %

$  239,414.64

$  246,834.79

3.1 %








"Core" index, excluding swans

$    33,604.86

$        36,138.47

7.5 %

$    36,699.03

$    38,748.69

5.6 %

 

CONTACT:
Kristen Pillitteri
(412) 762.4550
kristen.pillitteri@pnc.com 

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/pnc-christmas-price-index-increases-5-4-significantly-more-than-the-us-consumer-price-index-302312451.html

SOURCE PNC Bank

FAQ

What is the total cost of PNC's Christmas Price Index in 2024?

The total cost of PNC's Christmas Price Index in 2024 is $49,263.47, representing a 5.4% increase from 2023.

How much did the True Cost of Christmas increase in PNC's 2024 index?

The True Cost of Christmas (buying all 364 gifts with verses repeated) increased by 3.6% to $209,272 in 2024.

Which items showed no price increase in PNC's 2024 Christmas Price Index?

Five items showed no price increase: Two Turtle Doves, Four Calling Birds, Five Gold Rings, Seven Swans-A-Swimming, and Eight Maids-A-Milking.

How much more expensive is online shopping in PNC's 2024 Christmas Index?

Online shopping totals $54,074, which is approximately $4,811 more expensive than traditional shopping due to elevated shipping and packaging costs.

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