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Business Owners Remain Optimistic About Economy, According to PNC Survey

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PNC's latest survey of small and mid-sized businesses reveals high optimism about the economy. 56% of business owners are optimistic about the national economy, up from 34% a year ago. 76% are highly optimistic about their own business prospects. The survey indicates:

  • 64% expect increased demand in the next six months
  • 29% anticipate requesting new loans or credit lines
  • 61% plan to raise prices, with 38% expecting increases of 5% or more

Despite recession concerns, only 33% of owners think the U.S. economy has a major impact on their business. PNC's Chief Economist, Gus Faucher, sees these findings as consistent with continued economic expansion through 2024 and 2025. However, challenges persist, including hiring difficulties and rising inflation fears.

L'ultimo sondaggio di PNC sulle piccole e medie imprese mostra un elevato ottimismo riguardo all'economia. Il 56% dei proprietari di aziende è ottimista riguardo all'economia nazionale, rispetto al 34% dello scorso anno. Il 76% è molto ottimista riguardo alle prospettive della propria attività. Il sondaggio indica:

  • Il 64% si aspetta un aumento della domanda nei prossimi sei mesi
  • Il 29% prevede di richiedere nuovi prestiti o linee di credito
  • Il 61% ha in programma di aumentare i prezzi, con il 38% che si aspetta incrementi del 5% o più

Nonostante le preoccupazioni per la recessione, solo il 33% dei proprietari pensa che l'economia statunitense abbia un impatto significativo sulla propria attività. Il Capo Economista di PNC, Gus Faucher, considera questi risultati coerenti con una continua espansione economica fino al 2024 e 2025. Tuttavia, persistono delle sfide, tra cui le difficoltà di assunzione e le preoccupazioni per l'inflazione in aumento.

La última encuesta de PNC sobre pequeñas y medianas empresas revela un alto optimismo respecto a la economía. El 56% de los propietarios de negocios se muestra optimista sobre la economía nacional, un aumento con respecto al 34% del año pasado. El 76% está muy optimista sobre las perspectivas de su propio negocio. La encuesta indica:

  • El 64% espera un aumento en la demanda en los próximos seis meses
  • El 29% prevé solicitar nuevos préstamos o líneas de crédito
  • El 61% planea aumentar los precios, con un 38% que espera aumentos del 5% o más

A pesar de las preocupaciones sobre la recesión, solo el 33% de los propietarios cree que la economía de EE.UU. tiene un impacto importante en su negocio. El Economista Jefe de PNC, Gus Faucher, ve estos hallazgos como coherentes con una expansión económica continua hasta 2024 y 2025. Sin embargo, persisten desafíos, incluidos las dificultades de contratación y los temores por la inflación creciente.

PNC의 최근 중소기업에 대한 조사에서는 경제에 대한 높은 낙관론이 드러났습니다. 56%의 사업주가 국가 경제에 대해 낙관적이며, 이는 1년 전의 34%에서 증가한 수치입니다. 76%는 자신의 사업 전망에 대해 매우 낙관적으로 생각하고 있습니다. 조사 결과는 다음과 같습니다:

  • 64%가 향후 6개월간 수요 증가를 기대하고 있습니다
  • 29%는 새로운 대출 또는 신용 한도를 신청할 것으로 예상하고 있습니다
  • 61%는 가격 인상을 계획하고 있으며, 그 중 38%는 5% 이상의 인상을 예상하고 있습니다

경기 침체에 대한 우려에도 불구하고, 오직 33%의 소유자만이 미국 경제가 자신의 사업에 큰 영향을 미친다고 생각합니다. PNC의 수석 이코노미스트인 Gus Faucher는 이러한 결과들이 2024년과 2025년까지 지속적인 경제 확장과 일치한다고 보고 있습니다. 하지만 채용의 어려움상승하는 인플레이션에 대한 우려와 같은 도전 과제는 여전히 존재합니다.

La dernière enquête de PNC sur les petites et moyennes entreprises révèle un fort optimisme concernant l'économie. 56% des propriétaires d'entreprises sont optimistes quant à l'économie nationale, contre 34% l'année précédente. 76% sont très optimistes quant aux perspectives de leur propre activité. L'enquête indique :

  • 64% s'attendent à une demande accrue au cours des six prochains mois
  • 29% prévoient de demander de nouveaux prêts ou des lignes de crédit
  • 61% prévoient d'augmenter les prix, dont 38% s'attendent à des hausses de 5% ou plus

Malgré les préoccupations liées à la récession, seulement 33% des propriétaires estiment que l'économie américaine a un impact majeur sur leur entreprise. L'économiste en chef de PNC, Gus Faucher, considère que ces résultats sont cohérents avec une poursuite de l'expansion économique jusqu'en 2024 et 2025. Cependant, des défis persistent, notamment les difficultés de recrutement et les craintes d'inflation croissante.

Die neueste Umfrage von PNC unter kleinen und mittelständischen Unternehmen zeigt hohen Optimismus hinsichtlich der Wirtschaft. 56% der Geschäftsinhaber sind optimistisch über die nationale Wirtschaft, ein Anstieg von 34% im vergangenen Jahr. 76% sind sehr optimistisch bezüglich ihrer eigenen Geschäftsaussichten. Die Umfrage zeigt:

  • 64% erwarten eine steigende Nachfrage in den nächsten sechs Monaten
  • 29% planen, neue Kredite oder Kreditlinien anzufordern
  • 61% planen, die Preise zu erhöhen, wobei 38% mit Erhöhungen von 5% oder mehr rechnen

Trotz der Sorgen um eine Rezession glauben nur 33% der Inhaber, dass die US-Wirtschaft einen erheblichen Einfluss auf ihr Geschäft hat. PNCs Chefökonom Gus Faucher sieht diese Ergebnisse als konsistent mit einer anhaltenden wirtschaftlichen Expansion bis 2024 und 2025. Herausforderungen bleiben jedoch bestehen, darunter Schwierigkeiten bei der Einstellung und Ängste vor steigender Inflation.

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  • 56% of small and mid-sized business owners surveyed are optimistic about the national economy – up significantly from 34% a year ago.
  • 76% are highly optimistic about the prospects of their own business.
  • 64% of business owners expect an increase in demand in the next six months.

PITTSBURGH, Sept. 4, 2024 /PRNewswire/ -- PNC's latest semi-annual survey of small and mid-sized businesses, which concluded Aug. 6, indicates that business owner optimism remains high, lending support to PNC's forecast of a soft landing for the U.S. economy.

A majority (56%) of business owners are highly optimistic about the national economy, inching above the 55% of last spring and up significantly from 34% a year ago. Six in 10 (62%) are optimistic about their local economy. Global economic optimism (39%) is little changed from four in 10 last spring.

In the latest wave of the survey, now in its 22nd year, three-quarters (76%) are optimistic about the prospects for their own business, consistent with the measure six months (79%) and a year ago (77%) but remains significantly higher than the survey's historical average optimism of 39%. And while recession concerns have crept into the economic rhetoric, only-one third (33%) of business owners think the impact of the U.S. economy on their own business is major, with the majority feeling the impact is either minor (43%) or of little or no impact (24%). There are no significant differences in the level of recession concern by region or across revenue or industry categories.

"These findings are consistent with PNC's forecast for continued economic expansion through the rest of 2024 and in 2025," said PNC Chief Economist Gus Faucher. "While there's increased uncertainty around the economy, positive sentiment like this demonstrates that the fundamentals remain solid. With small- and mid-sized business owners feeling very optimistic and the labor market remaining solid, recession concerns in the fall of 2024 are overstated."

There's a growing appetite amongst business owners for financing and new loans.  A survey high 29% of business owners anticipate requesting a new loan or line of credit in the next six months. Three in 10 expect capital spending to increase in the next six months, a significant jump from last spring (21%). Top areas for planned investments or improvements are human resource practices, products/services and technology.

"We're seeing businesses act based on their optimism. They're anticipating an increase in demand, making investments and boosting inventories, both positive signs for the economy," Faucher said.

Nearly two-thirds (64%) of businesses expect an increase in demand for their products or services in the next six months, up sharply from 56% last spring and matching expectations from a year ago. To meet demand, a survey-high of four in 10 (41%) owners expect the level of inventory to increase in the next six months.

The number of businesses planning to raise prices in the next six months (61%) increased significantly from spring (47%), second only to the survey high recorded in Spring 2018. Among businesses expecting to increase customer prices, 38% expect to raise them by 5% or more, the highest reading since 2010.

Other findings in the survey include:

  • Workforce Woes: Nearly two in 10 (18%) business owners expect to increase the number of full-time employees in the next six months. But more than a third (35%) of businesses that regularly hire employees are finding it is harder to hire qualified candidates, a return to 2023 levels following a respite last spring.
  • Rebounding Inflation Fears: Over four in 10 (42%) owners expect U.S. consumer prices to increase by 5% or more in the next year, a record high for the survey. Inflationary factors also dominate concerns when it comes to risks to the business for the next six months. A majority of businesses are feeling the impact of inflation in supplier prices, while nearly half are experiencing inflationary pressures from employee compensation.
  • Concern About Political Uncertainty on the Rise as the Election Looms: As the 2024 U.S. Presidential Election draws closer, concern about the impact on business is building. More than two-thirds (68%) of owners are at least moderately concerned about the risk U.S. political uncertainty poses to their business, up significantly from six months ago (45%).

Full national and regional survey results are available at pnc.mediaroom.com.

The PNC Financial Services Group, Inc. (NYSE: PNC). PNC is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC, visit www.pnc.com.

Methodology
The PNC Economic Outlook survey was conducted by telephone from 71/2024 to 8/6/2024, among small and mid-sized business owners/leaders with self-reported revenue of $100,000 to $250 million. 500 interviews were conducted nationally. Sampling error for the nationwide results is +/- 4.4% at the 95% confidence level. The survey was conducted by Artemis Strategy Group (www.ArtemisSG.com), a communications strategy research firm specializing in brand positioning and policy issues. The women-owned firm provides communications research and consulting to a range of public and private sector clients. 

DISCLAIMER: This report was prepared for general information purposes only and is not intended as specific advice or recommendations. Any reliance upon this information is solely and exclusively at your own risk. NOTE: The sum of percentages may not add to the total due to rounding.

CONTACT:
Kristen Pillitteri
(412) 762-4550
kristen.pillitteri@pnc.com

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SOURCE The PNC Financial Services Group, Inc.

FAQ

What percentage of business owners are optimistic about the national economy according to PNC's survey?

According to PNC's survey, 56% of small and mid-sized business owners are optimistic about the national economy, up significantly from 34% a year ago.

How many business owners expect an increase in demand for their products or services in the next six months?

Nearly two-thirds (64%) of businesses expect an increase in demand for their products or services in the next six months, according to the PNC survey.

What percentage of businesses plan to raise prices in the next six months, as per PNC's survey?

The PNC survey indicates that 61% of businesses plan to raise prices in the next six months, a significant increase from 47% in the previous survey.

How many business owners anticipate requesting a new loan or line of credit in the next six months?

A survey-high 29% of business owners anticipate requesting a new loan or line of credit in the next six months, according to PNC's latest survey.

What percentage of businesses are finding it harder to hire qualified candidates, as per PNC's survey?

According to the PNC survey, more than a third (35%) of businesses that regularly hire employees are finding it harder to hire qualified candidates.

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