Playmaker Capital Inc. Partners with Content Automation Platform Echobox to Supercharge Social Media Growth

Rhea-AI Summary

Playmaker Capital (PMKR) has partnered with Echobox to enhance its social media performance and audience engagement. This collaboration focuses on automating social media strategies for Futbol Sites, which boasts over 150 million followers across platforms like Facebook, Instagram, and Twitter. The partnership aims to leverage Echobox's advanced automation technology to improve content distribution and audience growth, particularly with the FIFA World Cup approaching. Playmaker previously acquired JuanFutbol and Cracks to expand its digital sports media presence in North America and Latin America.

Positive

• Partnership with Echobox to enhance social media reach.
• Echobox's automation expected to significantly increase audience engagement.
• Futbol Sites' portfolio has over 150 million followers, providing a robust base for growth.
• Strategic acquisitions of JuanFutbol and Cracks bolster Playmaker's market position.

Negative

• None.

Partnership will enable Playmaker to enhance social media capabilities and engagement using industry-leading automation

TORONTO--(BUSINESS WIRE)-- Playmaker Capital Inc. (TSXV: PMKR) (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today that it has enlisted leading digital content automation platform, Echobox, to maximize the social media reach of Playmaker’s brands and scale its audience of sports fans across all major social media platforms.

In this partnership, Echobox will implement its industry-leading social media automation solution to deliver actionable insights that elevate Playmaker’s social media offering. The scope of the initial partnership includes Futbol Sites’ portfolio of Facebook, Instagram, and Twitter accounts, which in the aggregate engage more than 150 million followers. Through the management, distribution, and optimization of Futbol Sites’ social media content, Echobox will drive growth for Futbol Sites’ social media reach.

“Social media is a highly effective way for Futbol Sites, and more broadly Playmaker, to engage sports fans across the Americas and Echobox is the ideal technology partner to help us take our reach to the next level,” said Federico Grinberg, Playmaker EVP and Futbol Sites CEO. “With the FIFA World Cup Qatar 2022 later this year, now is the ideal time to partner with Echobox to drive audience growth and increase the volume of social interactions on our cross-platform social media offering.”

This announcement follows Playmaker’s strategic imperative to build a vast social media network across the Americas. In August 2022, Playmaker acquired JuanFutbol to accelerate growth across social media and digital video channels in key Mexican and US Hispanic markets. Previously in 2022, Playmaker acquired Cracks, a video-first operator of widely popular social media channels, including the most subscribed Spanish-language YouTube channel in the sports category globally. In Canada and the US, Playmaker brand, The Nation Network, which now counts approximately 30 Facebook, Twitter, and Instagram accounts under its purview, continues to scale its cross-platform social media reach to engage fans and accommodate for various content consumption preferences. With a significant presence in both North America and Latin America, Playmaker’s social media footprint serves as a competitive differentiator and allows for its brands to interact with sports fans at numerous touchpoints daily.

Social media has become the preferred destination for sports fans who wish to access highlights, analysis, and coverage of their favourite sports. Corporate advertisers and sports betting operators have also fully embraced social media and now leverage social media assets more than any other medium, such as on-site activation, and traditional television and signage advertisement, to communicate with their target audience.¹ Sports fans and advertisers are increasingly adopting a mobile-first mentality and it is critical that Playmaker continues to refine its portfolio of social media products to meet rising demand. As Futbol Sites utilizes social media as a pillar of its broader digital content strategy, Echobox’s team of specialists will collaborate closely with Futbol Sites content creators to deliver best-in-class social media experiences for sports fans and effective campaigns for advertising partners.

“We are delighted to partner with the Playmaker family of engaging, fan-focused brands,” said Antoine Amann, Echobox founder and CEO. “Our unique AI innovations will empower Playmaker to scale and engage its ‘fan ecosystem’ on social media while creating massive efficiencies for the Playmaker team with our market-leading automation,”

Looking ahead, Playmaker intends to remain steadfast in its focus on building out its social media network. By partnering with Echobox, the global leader in publishing automation, Playmaker is positioning itself to capture extensive growth for not only its current social media portfolio, but also additional channels that are acquired or organically activated.

TSX VENTURE EXCHANGE DISCLAIMER

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

ABOUT PLAYMAKER CAPITAL INC.

Playmaker (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360 degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the Americas.

For more information, visit: http://www.playmaker.fans or contact Playmaker Chief Executive Officer Jordan Gnat via email jgnat@playmaker.fans. |T: (416) 815-4993.

To sign up for Playmaker’s Investor Alerts, visit: playmaker.fans/investors

ABOUT ECHOBOX LTD

Echobox is the new standard in publishing automation. Businesses of all sizes use Echobox’s advanced AI to automate and optimize the curation and distribution of their content. More than 1000 brands in 100 countries rely on Echobox’s automation to increase performance while saving costs on social media and email newsletters.

Learn more at www.echobox.com.

¹ Sponsor United, 2021 Year in Review

View source version on businesswire.com: https://www.businesswire.com/news/home/20220805005405/en/

MEDIA CONTACT

Elias Blahacek – E: elias@playmaker.fans | T: (+1) 416-254-4345

Source: Playmaker Capital Inc.

FAQ

What is the recent partnership announced by Playmaker Capital?

Playmaker Capital has partnered with Echobox to enhance its social media capabilities and audience engagement through automation.

How many followers does Futbol Sites have across social media?

Futbol Sites has over 150 million followers across its social media accounts.

What is the significance of the FIFA World Cup 2022 for Playmaker Capital?

The FIFA World Cup 2022 provides a timely opportunity for Playmaker to drive audience growth and increase social media interactions.

What companies did Playmaker Capital acquire to enhance its digital sports presence?

Playmaker Capital acquired JuanFutbol and Cracks to accelerate growth in key markets within North America and Latin America.

What is the stock symbol for Playmaker Capital?

Playmaker Capital trades under the symbol PMKRF.