Lionel Messi';s MLS Debut Boosts Web Traffic and Affiliate Conversions for Playmaker Capital Inc.'s Soccer Media Brands
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Futbol Sites is the largest regional digital sports media group in
Since June 2023, Futbol Sites, inclusive of World Soccer Talk, has delivered thousands of subscribers from 47 different countries to Apple TV for the MLS Season Pass offering. In anticipation of Lionel Messi’s MLS and Leagues Cup debut, the number of subscriber conversions in the month of July increased more than
Lionel Messi’s arrival to MLS is having a compounding effect on soccer’s current position as the fastest-growing team sport in the US. The sport is experiencing numerous tailwinds, including increased youth participation rates, broad demographic appeal, and increased corporate commitments.2 The Hispanic population is growing at a faster rate than any other demographic in the US3, and Adidas and Apple have executed record-setting rights deals, cumulatively valued at more than
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Playmaker (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the
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