Playa Hotels & Resorts Announces Organizational Changes to Advance Strategic Growth

Rhea-AI Summary

On December 20, 2021, Playa Hotels & Resorts (NASDAQ: PLYA) announced the promotion of Fernando Mulet to Chief Investment Officer. Mulet will expand his responsibilities, leading The Playa Collection and overseeing third-party resort management operations. Additional changes include Dean Sullivan being promoted to senior vice president of sales and marketing, and Danny Rose rising to senior vice president of ecommerce and marketing. These moves aim to enhance Playa's strategic growth in the competitive all-inclusive resort market.

Positive

• Promotion of Fernando Mulet to Chief Investment Officer to enhance leadership in property acquisition and management.
• Expansion of The Playa Collection, aiming to boost customer engagement.
• Growth in third-party resort management operations supports increasing revenue streams.
• Internal promotions demonstrate a commitment to developing talent within the organization.

Negative

• Departure of former chief commercial officer may disrupt existing strategies.

FORT LAUDERDALE, Fla., Dec. 20, 2021 /PRNewswire/ -- Playa Hotels & Resorts (NASDAQ: PLYA, Playa), the leading owner and operator of all-inclusive resorts in Mexico and throughout the Caribbean, has promoted Fernando Mulet to Chief Investment Officer. 

Playa Hotels & Resorts has promoted Fernando Mulet to Chief Investment Officer.

While maintaining his current property acquisition and project development duties, Mulet is expanding his role to lead The Playa Collection—Playa's in-house membership program debuting later this month. Mulet will also oversee Playa's growing third-party resort management operations and serve as the central point of contact for a growing network of third-party owners that rely on Playa's management.  Additionally, Mulet will assume asset management duties, which include oversight of capital investment and project management.

"Fernando has long been an asset to Playa and my executive team," said Bruce Wardinski, chairman and chief executive officer, Playa Hotels & Resorts, "and this next step reflects his tremendous success growing our footprint across Mexico and the Caribbean."

Additional staff changes include the departure of Kevin Froemming, former chief commercial officer and executive vice president. As part of this transition, Dean Sullivan has been promoted to senior vice president and will lead Playa's sales and marketing efforts.

Integral to the success of Playa's consumer direct sales growth, Danny Rose has been elevated to senior vice president with an expanded role of ecommerce, marketing, and advertising oversight.

Eeva Lindroos, who has been responsible for Playa's proven strategy of driving the highest revenue per available room within Playa's competitive set, has been promoted to senior vice president of revenue management & distribution.

For more information on Playa Hotels & Resorts, visit PlayaResorts.com.

About Playa Hotels & Resorts N.V.
Playa Hotels & Resorts N.V. (NASDAQ: PLYA, "Playa") is a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations in popular vacation destinations in Mexico and the Caribbean. Playa owns and/or manages a total portfolio consisting of 22 resorts (8,366 rooms) located in Mexico, Jamaica, and the Dominican Republic. Playa leverages years of all-inclusive resort operating expertise and relationships with globally recognized hospitality brands to provide a best in class experience and exceptional value to our guests, while building a direct relationship to improve customer acquisition cost and drive repeat business. Playa owns and manages 15 resorts (6,004 rooms) located throughout Mexico, Jamaica and the Dominican Republic. Playa also owns two resorts in the Dominican Republic that are managed by a third party and manages five resorts on behalf of third-party owners. For more information, please visit www.playaresorts.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/playa-hotels--resorts-announces-organizational-changes-to-advance-strategic-growth-301447825.html

SOURCE Playa Management USA, LLC

FAQ

What is the recent organizational change at Playa Hotels & Resorts?

Playa Hotels & Resorts promoted Fernando Mulet to Chief Investment Officer, enhancing his role in property acquisition and management.

Who is now responsible for Playa's sales and marketing after recent promotions?

Dean Sullivan has been promoted to senior vice president and will lead Playa's sales and marketing efforts.

What impact does the promotion of Fernando Mulet have on Playa Hotels & Resorts?

His promotion as Chief Investment Officer aims to drive growth in The Playa Collection and improve third-party management operations.

What is The Playa Collection?

The Playa Collection is Playa's in-house membership program that is set to debut later this month.

What changes were made to the executive team at Playa Hotels & Resorts?

In addition to Mulet's promotion, Danny Rose has been elevated to senior vice president overseeing ecommerce and marketing.