Playa Hotels & Resorts and Hilton Announce New Boutique All-Inclusive Resort In Playa Del Carmen, Mexico

Rhea-AI Summary

Playa Hotels & Resorts N.V. (NASDAQ: PLYA) announced the addition of The Yucatan Resort Playa del Carmen, Tapestry Collection by Hilton, to its managed all-inclusive resort portfolio. This strategic entry into the soft branded all-inclusive market follows a partnership with Hilton that began in 2018. Slated to open in May 2021, the resort will feature 60 rooms and various amenities, enhancing Playa's offerings in Playa del Carmen. Guests will benefit from Hilton Honors loyalty program privileges, solidifying the collaboration's impact on the hospitality sector.

Positive

• Expansion of the resort portfolio with The Yucatan Resort Playa del Carmen enhances brand offerings.
• Strategic partnership with Hilton since 2018 bolsters market presence and guest loyalty programs.
• The Yucatan Resort's opening in May 2021 presents potential for increased revenue in the growing all-inclusive market.

Negative

• None.

FORT LAUDERDALE, Fla., March 10, 2021 /PRNewswire/ -- Playa Hotels & Resorts N.V. (NASDAQ: PLYA, "Playa"), a leading owner and operator of all-inclusive resorts across Mexico and throughout the Caribbean, has announced its newest all-inclusive resort with Hilton (NYSE: HLT), adding The Yucatan Resort Playa del Carmen, Tapestry Collection by Hilton to its managed resort portfolio and entering the growing soft branded all-inclusive market.

Play will add The Yucatan Resort Playa del Carmen to its leading roster of managed all-inclusive resorts.

Playa first entered a strategic alliance with Hilton in 2018 and currently operates Hilton Rose Hall Resort & Spa in Jamaica, Hilton La Romana all-inclusive resorts in the Dominican Republic and Hilton Playa del Carmen in Mexico. The adults-only Yucatan Resort Playa del Carmen will be the second Playa-managed Hilton all-inclusive property in Playa del Carmen and as a result, guests of both resorts will have expanded offerings between the two properties.

Playa will add The Yucatan Resort Playa del Carmen, formerly Live Aqua Playa del Carmen, to its leading roster of managed all-inclusive resorts. Owned by FibraHotel (BMV: FIHO 12), the first real estate investment trust specializing in hotels in Mexico, The Yucatan Resort Playa del Carmen represents the company's first hotel under the Tapestry Collection brand and its first property operated by Playa. The Yucatan Resort Playa del Carmen will participate in Hilton Honors, the award-winning guest loyalty program for Hilton's 18 distinct hotel brands.

"We are thrilled to welcome The Yucatan Resort Playa del Carmen to Tapestry Collection and to our growing portfolio of Hilton's all-inclusive resorts," said Jenna Hackett, global brand head, Tapestry Collection by Hilton. "As we continue to expand the brand to more international locations, this marks a particularly exciting moment, as we will soon be able to offer guests a new option when planning their next resort getaway. We look forward to showing more travelers the unique and vibrant flair that our Tapestry Collection hotels are known for, with the tropical beauty of Playa del Carmen as the backdrop."

Slated to open May 2021, The Yucatan Resort Playa del Carmen offers 60 guestrooms distributed in a four-story building, a restaurant, sushi bar, rooftop pool and bar, spa and fitness center. The boutique resort is located just minutes from the beach on Playa del Carmen's famed Fifth Avenue known for its small-town charm plus high-end restaurants, luxury boutiques and well-recognized resorts.

"There is a seismic shift occurring throughout the hospitality industry as consumers look to brands they trust and private owners position investments for the coming post-pandemic boom in travel," said Fernando Mulet, Executive Vice President and Chief Development Officer of Playa Hotels & Resorts. "At Playa, our competitive edge combines trusted legendary hospitality brands, such as Hilton, with our unmatched all-inclusive resort expertise and experience. The results, both in guest experience and ownership returns, are unrivaled in the all-inclusive sector."

More information on The Yucatan Resort Playa del Carmen, Tapestry Collection by Hilton, will be released soon on PlayaResorts.com. For more information on Tapestry Collection by Hilton, please visit newsroom.hilton.com/tapestry.

About Tapestry Collection by Hilton
Tapestry Collection by Hilton is a portfolio of more than 45 original hotels that offers guests unique style and vibrant personality, and encourages guests to explore the local destination. With plans for global expansion, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Learn more about Hilton's upscale collection brand at newsroom.hilton.com/tapestry, and connect with Tapestry Collection on Facebook, Instagram, and Twitter. 

About Playa Hotels & Resorts N.V.
Playa Hotels & Resorts N.V. (NASDAQ: PLYA, "Playa") is a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations in popular vacation destinations in Mexico and the Caribbean. Playa owns and/or manages a total portfolio consisting of 20 resorts (7,867 rooms) located in Mexico, Jamaica, and the Dominican Republic. In Mexico, Playa owns and manages Hyatt Zilara Cancun, Hyatt Ziva Cancun, Panama Jack Resorts Cancun, Panama Jack Resorts Playa del Carmen, Hilton Playa del Carmen an All-Inclusive Resort, Hyatt Ziva Puerto Vallarta and Hyatt Ziva Los Cabos. In Jamaica, Playa owns and manages Hyatt Zilara Rose Hall and Hyatt Ziva Rose Hall, Hilton Rose Hall Resort & Spa, Jewel Grande Montego Bay Resort & Spa and Jewel Paradise Cove Beach Resort & Spa. In the Dominican Republic, Playa owns and manages Hyatt Zilara Cap Cana, Hyatt Ziva Cap Cana, Hilton La Romana an All-Inclusive Family Resort and Hilton La Romana an All-Inclusive Adult Resort. Playa also owns two resorts in the Dominican Republic that are managed by a third party, manages Sanctuary Cap Cana in the Dominican Republic and owns one additional property in Mexico.

 

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SOURCE Playa Hotels & Resorts N.V.

FAQ

What is the significance of Playa Hotels & Resorts' new resort in Playa del Carmen?

The addition of The Yucatan Resort enhances Playa's all-inclusive offerings and strengthens its partnership with Hilton.

When is The Yucatan Resort Playa del Carmen scheduled to open?

The Yucatan Resort Playa del Carmen is slated to open in May 2021.

How does the new resort affect Playa Hotels & Resorts' portfolio?

The new resort increases the total number of managed properties in Playa's portfolio, expanding its footprint in the all-inclusive market.

What benefits will guests receive at The Yucatan Resort Playa del Carmen?

Guests will participate in the Hilton Honors loyalty program, gaining access to perks across Hilton's 18 brands.

What type of resort is The Yucatan Resort Playa del Carmen?

The Yucatan Resort is a boutique all-inclusive resort under the Tapestry Collection by Hilton.