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PlantX Life Inc. Announces Joint Venture with LIV3 to Launch SugarShield Supplement Addressing the USD 5.24 Billion Weight Loss Management Supplement Market

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PlantX Life Inc. has announced a joint venture with LIV3 to launch SugarShield, a supplement targeting the $5.24 billion weight loss management market. The partnership involves PlantX managing branding, packaging, and e-commerce development, while LIV3 handles product supply. Net profits will be split 50/50. SugarShield aims to boost energy, curb cravings, and simplify weight management by reducing uric acid levels. The product's efficacy has been validated by PlantX medical panel member Paul Gross. Additionally, PlantX has engaged Ryan Shea for investor relations at $50,000 for one month.

PlantX Life Inc. ha annunciato una joint venture con LIV3 per lanciare SugarShield, un integratore che mira a conquistare il mercato della gestione del peso del valore di 5,24 miliardi di dollari. La partnership prevede che PlantX gestisca branding, confezionamento e sviluppo e-commerce, mentre LIV3 si occupa della fornitura del prodotto. I profitti netti saranno divisi al 50/50. SugarShield ha l'obiettivo di aumentare l'energia, ridurre le voglie e semplificare la gestione del peso abbassando i livelli di acido urico. L'efficacia del prodotto è stata convalidata da Paul Gross, membro del pannello medico di PlantX. Inoltre, PlantX ha coinvolto Ryan Shea per le relazioni con gli investitori per un importo di 50.000 dollari per un mese.

PlantX Life Inc. ha anunciado una empresa conjunta con LIV3 para lanzar SugarShield, un suplemento que apunta al mercado de gestión de peso de 5.24 mil millones de dólares. La asociación involucra a PlantX gestionando la marca, el embalaje y el desarrollo de comercio electrónico, mientras que LIV3 maneja el suministro del producto. Las ganancias netas se dividirán 50/50. SugarShield tiene como objetivo aumentar la energía, reducir los antojos y simplificar la gestión del peso al reducir los niveles de ácido úrico. La eficacia del producto ha sido validada por Paul Gross, miembro del panel médico de PlantX. Además, PlantX ha contratado a Ryan Shea para relaciones con inversores por 50,000 dólares durante un mes.

PlantX Life Inc.는 LIV3와의 공동 벤처를 발표하여 SugarShield를 출시합니다. 이 보충제는 52억 4천만 달러 규모의 체중 조절 시장을 대상으로 합니다. 파트너십에는 PlantX가 브랜딩, 포장 및 전자 상거래 개발을 관리하고, LIV3가 제품 공급을 맡는 것이 포함됩니다. 순수익은 50/50으로 나누어집니다. SugarShield는 에너지를 증가시키고, 식욕을 억제하며, 요산 수치를 줄여 체중 관리를 간소화하는 것을 목표로 합니다. 이 제품의 효능은 PlantX 의료 패널의 구성원인 Paul Gross에 의해 검증되었습니다. 추가로, PlantX는 50,000 달러로 Ryan Shea를 투자자 관계 담당으로 고용했습니다.

PlantX Life Inc. a annoncé une coentreprise avec LIV3 pour lancer SugarShield, un supplément ciblant le marché de la gestion du poids d'une valeur de 5,24 milliards de dollars. Le partenariat implique que PlantX gère le branding, l'emballage et le développement du commerce électronique, tandis que LIV3 s'occupe de l'approvisionnement du produit. Les bénéfices nets seront partagés à 50/50. SugarShield vise à augmenter l'énergie, à réduire les fringales et à simplifier la gestion du poids en réduisant les niveaux d'acide urique. L'efficacité du produit a été validée par Paul Gross, membre du panel médical de PlantX. De plus, PlantX a engagé Ryan Shea pour les relations avec les investisseurs pour un montant de 50 000 dollars pendant un mois.

PlantX Life Inc. hat ein Joint Venture mit LIV3 angekündigt, um SugarShield auf den Markt zu bringen, ein Nahrungsergänzungsmittel, das den 5,24 Milliarden Dollar schweren Markt für Gewichtsmanagement anspricht. Die Partnerschaft sieht vor, dass PlantX das Branding, die Verpackung und die Entwicklung des E-Commerce verwaltet, während LIV3 für die Produktversorgung zuständig ist. Die Nettogewinne werden 50/50 aufgeteilt. SugarShield soll die Energie steigern, Heißhungerattacken verringern und das Gewichtsmanagement durch Senkung des Harnsäurespiegels vereinfachen. Die Wirksamkeit des Produkts wurde von Paul Gross, einem Mitglied des medizinischen Ausschusses von PlantX, bestätigt. Darüber hinaus hat PlantX Ryan Shea für die Investorenbeziehungen für 50.000 Dollar für einen Monat engagiert.

Positive
  • Entry into $5.24 billion weight loss management supplement market
  • 50/50 profit-sharing agreement with LIV3
  • Medical validation of product by PlantX medical panel member
Negative
  • $50,000 one-month expense for investor relations specialist

VANCOUVER, BC, Oct. 24, 2024 /PRNewswire/ -- PlantX Life Inc. (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) ("PlantX" or the "Company"), a pioneer in building strong communities and operating innovative experiential online and in-store platforms that make it easier for individuals to lead happier, healthier lives, is thrilled to announce a joint venture with LIV3, founded by Christopher Mearns, to launch their SugarShield supplement. This collaboration is aimed at addressing the growing USD 5.24 billion global weight loss management supplement market. As part of the joint venture, PlantX will manage the design of SugarShield's branding and packaging, while also developing a user-friendly e-commerce platform to support the supplement's launch. PlantX Life Inc. will lead all marketing initiatives, including utilizing its proprietary SEO strategies to build the brand's presence, while Chris Mearns will oversee the product supply. Net profits from all sales will be shared equally, with a 50/50 split.

LIV3 suggests that SugarShield is designed to help users boost energy, curb cravings, and simplify weight management—all without the need for restrictive diets. After years of development, Christopher Mearns has created a formula that potentially provides consumers with the health benefits typically associated with sugar-free diets, while fitting seamlessly into everyday lifestyles. According to Mearns, the supplement works by reducing uric acid, a key contributor to cellular stress, with potential improvements to their metabolic health.

An integral part of this collaboration is Paul Gross, a long-time member of PlantX's medical panel. Dr. Gross has played a crucial role in validating the medical science and potential benefits behind SugarShield, ensuring that the supplement's formulation is grounded in scientific research. His expertise and support have been instrumental in building confidence in the potential benefits of SugarShield, allowing both PlantX and LIV3 to bring this innovative product to market with the assurance of its efficacy.

"With LIV3's SugarShield, we believe that consumers can detox from the negative effects of fructose without changing their diet, the intended benefits being weight loss and improved metabolic conditions" said Christopher Mearns, founder of LIV3. "We've already begun designing the branding and packaging with the PlantX team, and we're very excited about the upcoming launch.

The joint venture with PlantX will provide LIV3 with the resources to create a strong online presence for SugarShield. PlantX's expertise in branding and digital platforms will help the supplement reach health-conscious consumers worldwide.

"As the weight loss supplement market continues to expand, we at PlantX see this as an opportunity to offer a plant-based alternative without the synthetic properties," said Lorne Rapkin, CEO of PlantX. "We're confident that the branding, packaging, and website we create will reflect the innovation and benefits of this product, making it stand out in the growing weight management market."

This joint venture aligns with PlantX's ongoing commitment to expanding its plant-forward wellness offerings while tapping into the rapidly growing health and supplement sectors.

Investor Relations

PlantX Life Inc. also announced today that Mr. Ryan Shea has been engaged as a dedicated investor and shareholder communications specialist. The initial agreement term is for 1 month for a sum of $50,000 and is subject to renewal.

About PlantX Life

The company focuses on fostering niche online wellness communities as well as creating physical immersive environments. Bloombox Club, an online plant delivery marketplace operating across the UK and EU, and The Locavore Bar and Grill, a unique dining experience that started as a humble food truck and coffee shop in the heart of Squamish, BC, are key verticals of PlantX. The company recently completed a share exchange agreement and is now a shareholder  in VEG House, a company whose portfolio of assets is leading the way in the plant-based space. PlantX works to build a community of like-minded consumers and provide education on plant-based living. Its enterprise is built on partnerships and collaboration. The company's digital presence aims to eliminate barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier, and happier life.

Connect with PlantX: Email | Website | Facebook | LinkedIn | Twitter | Instagram | YouTube | TikTok

About LIV3

LIV3 is dedicated to improving metabolic health by addressing the detrimental effects of fructose through its flagship product, SugarShield. Originally introduced through fructosecontrol.com, where the product received overwhelmingly positive feedback for its efficacy, SugarShield features Luteolin, a powerful compound that blocks fructokinase. SugarShield has the potential to reduce cravings, boost energy, and support weight management by preventing fructose from entering cells. This innovative approach allows individuals to experience the benefits of a sugar-free lifestyle without making drastic dietary changes. Backed by research, LIV3's solution targets the suspected root cause of metabolic dysfunction and offers a natural, effective way to improve overall health and wellness.

Contact
Lorne Rapkin
Chief Executive Officer
(416) 419-1415

Forward-looking Information

This press release contains "forward-looking information" within the meaning of applicable securities laws. All statements contained herein that are not clearly historical in nature may constitute forward-looking information. In some cases, forward-looking information can be identified by words or phrases such as "may," "will," "expect," "likely", "should," "would," "plan," "anticipate," "intend," "potential," "proposed," "estimate," "believe" or the negative of these terms, or other similar words, expressions and grammatical variations thereof, or statements that certain events or conditions "may" or "will" happen, or by discussions of strategy. The forward-looking information contained herein includes, without limitation, statements regarding the availability of Future Farm products, PlantX promotional events and the business and strategic plans of the Company.

By its nature, forward-looking information is subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct, and that objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information in this press release including, without limitation: receiving sufficient demand for the Offering; the Company's ability to comply with all applicable governmental regulations including all applicable food safety laws and regulations; impacts to the business and operations of the Company due to the COVID-19 epidemic; the conflict in eastern Europe; having a limited operating history; the ability of the Company to access capital to meet future financing needs; the Company's reliance on management and key personnel; competition; changes in consumer trends; foreign currency fluctuations; and general economic, market or business conditions.

Additional risk factors can also be found in the Company's continuous disclosure documents, which have been filed on SEDAR and can be accessed at www.sedar.com. Readers are cautioned to consider these and other factors, uncertainties and potential events carefully and not to put undue reliance on forward-looking information. The forward-looking information contained applicable herein is made as of the date of this press release and is based on the beliefs, estimates, expectations and opinions of management on the date such forward-looking information is made. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, estimates or opinions, future events or results or otherwise or to explain any material difference between subsequent actual events and such forward-looking information, except as required by law.

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SOURCE PlantX Life Inc.

FAQ

What is the market size for weight loss management supplements that PlantX (PLTXF) is targeting with SugarShield?

PlantX is targeting a USD 5.24 billion global weight loss management supplement market with SugarShield.

How will profits be shared in the PlantX (PLTXF) and LIV3 joint venture for SugarShield?

Net profits from all SugarShield sales will be shared equally with a 50/50 split between PlantX and LIV3.

What is the mechanism of action for PlantX's (PLTXF) SugarShield supplement?

SugarShield works by reducing uric acid, which is a key contributor to cellular stress, potentially improving metabolic health.

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