The World Series of Poker® App Announces Influencers Featuring in #RoadToTheTable Tournament
The World Series of Poker (WSOP) app, a leading free-to-play poker platform by Playtika, has revealed 14 influencers participating in its #RoadToTheTable campaign. With a combined following of 28 million, these influencers will engage audiences as they compete for the WSOP crown throughout 2022. Each influencer received a mystery box to kick off the challenge, enhancing their poker skills. The initiative aims to broaden poker's appeal and encourage more players to explore the game. Playtika continues to assert its dominance in the mobile gaming sector, with WSOP recognized as the top poker app.
- WSOP app boasts 28 million combined followers among influencers, increasing potential user engagement.
- The campaign aims to diversify poker's audience, enhancing brand visibility and user base.
- Playtika maintains position as a leader in mobile gaming with WSOP as the most downloaded free poker app.
- None.
HERZLIYA, Israel, May 20, 2022 /PRNewswire/ -- World Series of Poker®1 (WSOP®), a Playtika® studio and the world's no. 1 free-to-play poker app2, is finally unveiling the names of the 14 influencers who will be part of its trailblazing #RoadToTheTable campaign.
Fans have eagerly been awaiting the identities of the influencers who will be competing against each other virtually throughout 2022. Their combined 28m followers will be taken on the journey with them, leading up to a final battle of the wits where they will meet in person to see who can secure the coveted WSOP® crown.
The 14 influencers battling to becoming a WSOP® legend are:
- Adam LZ, fun car video producer
- Billy Mann, comedian and adventurer, challenge themed content creator
- Collete Davis, automotive themed video creator
- Erik Conover, YouTuber focusing on life in NYC, luxury homes
- Jay Mendoza, a Latinx social media personality
- Jiedel, lifestyle/ sports content producer, part of 2hype house and 100 thieves
- Kenny Chao, sports/ fitness guru
- Lauren Fitzmaurice & Stephania Ergemlidze, basketball content creator
- Malena Tudi, a talented Twitch streamer
- Matthew Meagher, NFL/ madden enthusiast
- Nick Antonyan, an exciting comedic talent
- Nick Palom, who runs the Twitch stream 'Nmplol'
- Zack TTG, 2hype house, sports content creator in basketball and NBA
As the world's most downloaded free-to-play poker game, the WSOP® app is on a mission to make the game of poker accessible and enjoyable by wider demographic groups, and it has picked the competitors carefully to hit a diverse set of audiences.
Let the journey begin!
All the influencers taking part in the #RoadToTheTable challenge have now been sent a mystery box, containing a built-in video message welcoming them to the tournament as well as top quality poker chips and card decks that they will be using to improve their poker skills over the coming months.
ZackTTG, who started his sports-themed YouTube channel in 2015 and has since received more than 103.8 million cumulative views, took to Instagram to show his reaction to opening the mystery box:
"I've been playing poker a lot recently, and since I'm new to the game my homies over at World Series of Poker® sent me over this kit to help me become a better player," he told his 372k followers before going on to explore the kit.
After just returning from the undisputed home of poker, Las Vegas, basketball content creator Lauren Fitzmaurice also revealed her participation in the competition to her followers on TikTok, telling them that anyone can play poker and inviting them to follow her on her journey to becoming a poker legend.
Commenting on the campaign, General Manager of the official WSOP® app Guy Ceder said, "We are thrilled to finally announce the identities of the influencers taking part in our #RoadToTheTable campaign. We hope that everyone involved will enjoy playing poker as much as we do, and that the influencers' journey towards becoming legendary poker players will inspire their audiences to explore the game too, both virtually and with real-life decks and chips! Poker is a classic game loved by people around the world, and by sharing their excitement about the game the participants in #RoadToTheTable will open many people's eyes to this. We wish them all the best"!
World Series of Poker® can be downloaded for free on Apple Store and Google Play.
About World Series of Poker®
WSOP® is the official free to play app of the World Series of Poker®, and the world's most downloaded free poker game. Home to millions of poker players across tablets and mobile, the game features countless exciting game modes, tournaments and special events while rewarding its best players with authentic virtual WSOP® prizes and poker-player trophies and glory.
About Playtika®
Playtika® Holding Corp (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika® was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika® has offices worldwide and employs over 4,000 employees.
[1] WSOP® and World Series of Poker® are both registered trademarks owned and licensed by Caesars Interactive Entertainment LLC
[2] According to Data.ai, World Series of Poker® was the world's most popular free-to-play Poker (Casino) game by worldwide downloads from Jan - Dec 2021 across iOS and Google Play.
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SOURCE Playtika
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