Planet 13 Increases Focus on Immersive Entertainment and Lifestyle Branding, Adds Jillian Austin as National Head of Marketing Experiences
Planet 13 Holdings has appointed Jillian Austin as National Head of Marketing Experiences to accelerate its growth as a national brand. Austin, previously Director of Brand Partnerships at AREA15, brings 17 years of experience in immersive entertainment and marketing. She will oversee special events, celebrity partnerships across Planet 13's SuperStore and 31 neighborhood stores nationally, and lead the newly created Planet 13 Lifestyles brand. The company aims to leverage partnerships with global companies and celebrities like Mike Tyson and Wiz Khalifa, while expanding its reach across all 50 U.S. states and internationally.
Planet 13 Holdings ha nominato Jillian Austin come Responsabile Nazionale delle Esperienze di Marketing per accelerare la sua crescita come marchio nazionale. Austin, precedentemente Direttrice delle Partnership di Marca presso AREA15, porta con sé 17 anni di esperienza nel settore dell'intrattenimento immersivo e del marketing. Supervisionerà eventi speciali e collaborazioni con celebrità nei SuperStore di Planet 13 e nei 31 negozi di quartiere a livello nazionale, e guiderà il neo-costituito marchio Planet 13 Lifestyles. L'azienda punta a sfruttare le partnership con aziende globali e celebrità come Mike Tyson e Wiz Khalifa, espandendo al contempo la propria portata in tutti i 50 stati americani e a livello internazionale.
Planet 13 Holdings ha nombrado a Jillian Austin como Jefa Nacional de Experiencias de Marketing para acelerar su crecimiento como marca nacional. Austin, anteriormente Directora de Asociaciones de Marca en AREA15, aporta 17 años de experiencia en entretenimiento inmersivo y marketing. Ella supervisará eventos especiales y asociaciones con celebridades en el SuperStore de Planet 13 y 31 tiendas vecinales a nivel nacional, y liderará la nueva marca Planet 13 Lifestyles. La compañía tiene como objetivo aprovechar asociaciones con empresas globales y celebridades como Mike Tyson y Wiz Khalifa, mientras expande su alcance en los 50 estados de EE. UU. y a nivel internacional.
Planet 13 Holdings는 국가 브랜드로서의 성장을 가속화하기 위해 질리안 오스틴을 국가 마케팅 경험 책임자로 임명했습니다. 오스틴은 이전에 AREA15의 브랜드 파트너십 디렉터로 재직하며 몰입형 엔터테인먼트와 마케팅 분야에서 17년의 경험을 쌓아왔습니다. 그녀는 Planet 13의 슈퍼스토어와 31개의 지역 매장에서 특별 행사와 유명 인사와의 파트너십을 감독하며, 새롭게 만들어진 Planet 13 Lifestyles 브랜드를 이끌게 됩니다. 이 회사는 마이크 타이슨과 위즈 칼리파와 같은 글로벌 기업 및 유명 인사와의 파트너십을 활용하여 미국 50개 주 및 국제적으로 사업을 확장할 계획입니다.
Planet 13 Holdings a nommé Jillian Austin comme Responsable Nationale des Expériences Marketing pour accélérer sa croissance en tant que marque nationale. Austin, précédemment Directrice des Partenariats de Marque chez AREA15, apporte 17 ans d'expérience dans le secteur du divertissement immersif et du marketing. Elle supervisera les événements spéciaux et les partenariats avec des célébrités dans le SuperStore de Planet 13 ainsi que dans 31 magasins de quartier à travers le pays, et dirigera la nouvelle marque Planet 13 Lifestyles. L'entreprise vise à tirer parti des partenariats avec des entreprises mondiales et des célébrités telles que Mike Tyson et Wiz Khalifa, tout en élargissant sa portée dans les 50 États américains et à l'international.
Planet 13 Holdings hat Jillian Austin zur Nationalen Leiterin für Marketing-Erlebnisse ernannt, um das Wachstum als nationale Marke zu beschleunigen. Austin, die zuvor Direktorin für Markenpartnerschaften bei AREA15 war, bringt 17 Jahre Erfahrung im Bereich immersiver Unterhaltung und Marketing mit. Sie wird besondere Veranstaltungen und Partnerschaften mit Prominenten in den SuperStores von Planet 13 und 31 Nachbarschaftsgeschäften auf nationaler Ebene überwachen und die neu gegründete Marke Planet 13 Lifestyles leiten. Das Unternehmen strebt an, Partnerschaften mit globalen Unternehmen und Prominenten wie Mike Tyson und Wiz Khalifa zu nutzen, während es seine Reichweite in allen 50 US-Bundesstaaten und international ausweitet.
- Expansion of business model into lifestyle branding and entertainment
- Strategic hire with proven experience in global brand partnerships
- Network of 31 neighborhood stores provides national reach
- Existing partnerships with celebrity brands (Tyson 2.0, Khalifa Kush)
- New revenue stream potential through lifestyle business division
- None.
LAS VEGAS, Nov. 06, 2024 (GLOBE NEWSWIRE) -- Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH) (“Planet 13” or the “Company”), a leading vertically-integrated multi-state cannabis company, today announced the hiring of Jillian Austin as National Head of Marketing Experiences. Jillian Austin brings a wealth of experience as Planet 13 and its new Lifestyles business accelerate growth by becoming a national brand. As Director of Brand Partnerships at AREA15, an immersive entertainment district in Las Vegas, she led collaborations with global brands like Netflix, Disney, Amazon, and Tesla spearheading immersive experiences and lifestyle branding.
“The hiring of Jillian Austin marks the next stage in the growth of Planet 13 as a one-of-a-kind entertainment venue,” said Bob Groesbeck, Co-CEO of Planet 13. “Jillian will oversee special events and celebrity partnerships in our SuperStore and our 31 neighborhood store network nationally. Along with the unique experiential entertainment destination we’ve created in Las Vegas, our newly created Planet 13 Lifestyles brand allows us to partner with global companies for sponsorships, brand partnerships, and events without the restrictions that sometimes are attached to other cannabis companies. Jillian’s experience and success with AREA15 will be a tremendous asset as we deepen our relationship with that unique Vegas destination to drive even more tourist traffic to the SuperStore.”
Lee Fraser, Chief Administrative Officer, added, “Along with her work on events, Jillian will be responsible for brand activations in Florida, Illinois and California through our Planet 13 neighborhood store network. In addition to our popular and market-leading in-house brands, Planet 13 is becoming a partner of choice for celebrity brands like Mike Tyson and Tyson 2.0 and Wiz Kalifa and Khalifa Kush. Jillian will also be responsible for promoting our Planet 13 Lifestyles business. We see tremendous potential for the lifestyle business both as a standalone revenue generator and a powerful tool for national brand awareness. Planet 13 is now truly uniquely positioned to reach customers across all 50 U.S. states and every country interested in our brand around the world. We are excited to lean into the opportunity in front of us”
Jillian has over 17 years of experience in immersive & transmedia storytelling, creative strategy, and experiential marketing. She has been responsible for events, brand and marketing for Tao Group, ESPN/Disney and other high-profile hospitality and entertainment companies.
About Planet 13
Planet 13 (https://planet13.com) is a vertically integrated cannabis company, with award-winning cultivation, production and dispensary operations across its locations in California, Nevada, Illinois, and Florida. Home to the nation's largest dispensary, located just off The Strip in Las Vegas, Planet 13 continues to expand its footprint with the recent debut of its first consumption lounge in Las Vegas, DAZED!, the opening of its first Illinois dispensary in Waukegan, bringing unparalleled cannabis experiences to the Chicago metro area. Planet 13 operates 28 dispensaries across Florida, a key market in its expansive footprint, bringing its total to 32 locations nationwide. Planet 13's mission is to build a recognizable global brand known for world-class dispensary operations and innovative cannabis products. Licensed cannabis activity is legal in the states Planet 13 operates in but remains illegal under U.S. federal law. Planet 13's shares trade on the Canadian Securities Exchange (CSE) under the symbol PLTH and are quoted on the OTCQX under the symbol PLNH. To learn more, visit planet13.com and follow Planet 13 on Instagram @planet13stores.
Cautionary Note Regarding Forward-Looking Information
This news release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws. All statements, other than statements of historical fact, are forward-looking statements and are often, but not always, identified by phrases such "plans", "expects", "proposed", "may", "could", "would", "intends", "anticipates", or "believes", or variations of such words and phrases. In this news release, forward-looking statements relate to the announcement of the hiring of a new marketing executive. Such forward-looking statements reflect what management of the Company believes, or believed at the time, to be reasonable assumptions and accordingly readers are cautioned not to place undue reliance upon such forward-looking statements and that actual results may vary from such forward-looking statements. These assumptions, risks and uncertainties which may cause actual results to differ include, among others, those assumptions, risks and uncertainties discussed under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2023 and any of the Company's subsequent periodic reports filed with the U.S. Securities and Exchange Commission at www.sec.gov and on SEDAR+ at www.sedarplus.ca. Forward-looking statements contained herein are made only as to the date of this press release and we assume no obligation to update or revise any forward-looking statements should they change, except as required by law. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.
Source: Planet 13 Holdings Inc.
FAQ
What is Planet 13's (PLNH) new business strategy for 2024?
How many retail locations does Planet 13 (PLNH) currently operate?
Which celebrity brands has Planet 13 (PLNH) partnered with?
What is Planet 13's (PLNH) new Lifestyles business initiative?
