Planet 13 Hires Bryant Ison as VP of National Marketing to Drive Brand Growth
Planet 13 Holdings has appointed Bryant Ison as VP of National Marketing to drive brand growth. Ison brings over 20 years of marketing expertise from global brands like Pepsi, Band-Aid, and Clorox, along with cannabis industry experience as former CMO of Columbia Care. He will oversee the expansion of Planet 13's in-house brands, including Trendi, Medizin, HaHa gummies, and Dreamland chocolates. The company plans to launch brands in new markets, pursue celebrity partnerships, and transition VidaCann locations in Florida to the Planet 13 banner. Planet 13 currently operates 32 retail locations across four states.
Planet 13 Holdings ha nominato Bryant Ison VP del Marketing Nazionale per guidare la crescita del marchio. Ison porta con sé oltre 20 anni di esperienza nel marketing, avendo lavorato con marchi globali come Pepsi, Band-Aid e Clorox, oltre a esperienza nell'industria della cannabis come ex CMO di Columbia Care. Supervisionerà l'espansione dei marchi proprietari di Planet 13, inclusi Trendi, Medizin, le caramelle HaHa e i cioccolatini Dreamland. L'azienda prevede di lanciare marchi in nuovi mercati, perseguire partnership con celebrità e trasformare i punti vendita di VidaCann in Florida sotto il marchio Planet 13. Attualmente, Planet 13 gestisce 32 punti vendita in quattro stati.
Planet 13 Holdings ha nombrado a Bryant Ison como VP de Marketing Nacional para impulsar el crecimiento de la marca. Ison aporta más de 20 años de experiencia en marketing de marcas globales como Pepsi, Band-Aid y Clorox, junto con experiencia en la industria del cannabis como ex CMO de Columbia Care. Él supervisará la expansión de las marcas internas de Planet 13, incluidas Trendi, Medizin, los gomitas HaHa y los chocolates Dreamland. La empresa planea lanzar marcas en nuevos mercados, buscar asociaciones con celebridades y convertir las ubicaciones de VidaCann en Florida bajo la marca Planet 13. Actualmente, Planet 13 opera 32 ubicaciones minoristas en cuatro estados.
Planet 13 Holdings는 브랜드 성장을 이끌기 위해 브라이언트 아이슨을 국가 마케팅 부사장으로 임명했습니다. 아이슨은 펩시, 밴드에이드, 클로록스와 같은 글로벌 브랜드에서 20년 이상의 마케팅 전문 지식을 보유하고 있으며, 콜롬비아 케어의 전 CMO로서 대마초 산업의 경험도 가지고 있습니다. 그는 트렌디, 메디진, 하하 구미, 드림랜드 초콜릿 등 Planet 13의 자체 브랜드 확장을 감독할 것입니다. 이 회사는 새로운 시장에서 브랜드를 출시하고, 유명인과의 파트너십을 추구하며, 플로리다에 있는 비다캔 매장을 Planet 13 브랜드로 전환할 계획입니다. 현재 Planet 13은 네 개 주에서 32개의 소매 위치를 운영하고 있습니다.
Planet 13 Holdings a nommé Bryant Ison au poste de VP du marketing national pour stimuler la croissance de la marque. Ison possède plus de 20 ans d'expertise en marketing avec des marques mondiales telles que Pepsi, Band-Aid et Clorox, ainsi qu'une expérience dans l'industrie du cannabis en tant qu'ancien CMO de Columbia Care. Il supervisera l'expansion des marques internes de Planet 13, y compris Trendi, Medizin, les bonbons HaHa et les chocolats Dreamland. L'entreprise prévoit de lancer des marques sur de nouveaux marchés, de rechercher des partenariats avec des célébrités et de transformer les sites VidaCann en Floride sous la bannière Planet 13. Actuellement, Planet 13 exploite 32 points de vente dans quatre États.
Planet 13 Holdings hat Bryant Ison zum VP für nationales Marketing ernannt, um das Wachstum der Marke voranzutreiben. Ison bringt über 20 Jahre Marketingerfahrung von globalen Marken wie Pepsi, Band-Aid und Clorox mit, sowie Erfahrung in der Cannabisindustrie als ehemaliger CMO von Columbia Care. Er wird die Expansion der eigenen Marken von Planet 13, einschließlich Trendi, Medizin, HaHa-Gummis und Dreamland-Schokoladen, überwachen. Das Unternehmen plant, Marken in neuen Märkten einzuführen, Partnerschaften mit Prominenten zu verfolgen und die Standorte von VidaCann in Florida unter dem Banner von Planet 13 zu führen. Planet 13 betreibt derzeit 32 Einzelhandelsstandorte in vier Bundesstaaten.
- Experienced marketing executive hired with proven track record in global brands and cannabis industry
- Company operates substantial retail presence with 32 locations across four states
- Clear expansion strategy for in-house brands and retail footprint
- Diversified portfolio including retail, e-commerce, and branded products
- None.
LAS VEGAS, Nov. 21, 2024 (GLOBE NEWSWIRE) -- Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH) (“Planet 13” or the “Company”), a leading vertically-integrated multi-state cannabis company, today announced the hiring of Bryant Ison as VP of National Marketing. Bryant Ison joins Planet 13 with a long history of driving brand growth for iconic global brands, such as Pepsi, Band-Aid, and Clorox. Ison has deep experience in the cannabis industry launching new brands and he will spearhead all marketing activities to grow the Planet 13 business.
"As part of our multi-year growth strategy, we are focused on significantly expanding the reach and sales of our award-winning in-house brands including our flower and extract brands Trendi and Medizin, HaHa gummies, and Dreamland chocolates," said Bob Groesbeck, Co-CEO of Planet 13. "Bryant's extensive experience in building and driving brand growth across iconic, emerging, and cannabis markets makes him an ideal leader for Planet 13's expansion. We see tremendous opportunities in launching our brands in new markets as well as forming new collaborations with celebrity partners who want to expand their personal brand reach. With Bryant at the helm, we're energized by the potential this holds for our business."
Lee Fraser, Chief Administrative Officer, added, “Beyond spearheading growth for our wholesale brands, Bryant will also oversee the transition of VidaCann locations in Florida to the Planet 13 neighborhood store banner and guide the launch of our new express-format stores in our existing markets. We continue to search for collaboration opportunities with celebrities who want to establish premium seed-to-shelf relationships and utilize the e-commerce platform we’ve built through Planet 13 Lifestyles, which operates outside the cannabis supply chain."
Bryant brings over 20 years of exceptional brand marketing expertise, with a proven track record of elevating global brands. Bryant has honed his strategic leadership as the Managing Director and Head of Marketing at Sterling-Rice Group, a leading Boulder-based marketing agency, and as Chief Marketing Officer for Columbia Care, a major U.S. multi-state cannabis operator. At Planet 13, Bryant is poised to leverage his expertise in brand growth and consumer engagement to unlock new opportunities and accelerate the company’s expansion.
“I’m truly excited to join the Planet 13 team to help propel the company into its next phase of growth,” said Bryant. “With such a dynamic and diverse portfolio that includes 32 retail locations across four states, the Planet 13 Lifestyles e-commerce platform and brand, the entertainment complex, and a superb selection of award-winning cannabis brands—I see tremendous potential to drive innovation and build even greater momentum across every part of the business."
Bryant’s unique combination of global marketing acumen and cannabis industry experience positions him to spearhead strategic initiatives that will elevate Planet 13’s brand presence, expand its customer base, and capitalize on emerging market trends.
About Planet 13
Planet 13 (https://planet13.com) is a vertically integrated cannabis company, with award-winning cultivation, production and dispensary operations across its locations in California, Nevada, Illinois, and Florida. Home to the nation's largest dispensary, located just off The Strip in Las Vegas, Planet 13 continues to expand its footprint with the recent debut of its first consumption lounge in Las Vegas, DAZED!, the opening of its first Illinois dispensary in Waukegan, bringing unparalleled cannabis experiences to the Chicago metro area. Planet 13 operates 28 dispensaries across Florida, a key market in its expansive footprint, bringing its total to 32 locations nationwide. Planet 13's mission is to build a recognizable global brand known for world-class dispensary operations and innovative cannabis products. Licensed cannabis activity is legal in the states Planet 13 operates in but remains illegal under U.S. federal law. Planet 13's shares trade on the Canadian Securities Exchange (CSE) under the symbol PLTH and are quoted on the OTCQX under the symbol PLNH. To learn more, visit planet13.com and follow Planet 13 on Instagram @planet13stores.
Cautionary Note Regarding Forward-Looking Information
This news release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws. All statements, other than statements of historical fact, are forward-looking statements and are often, but not always, identified by phrases such "plans", "expects", "proposed", "may", "could", "would", "intends", "anticipates", or "believes", or variations of such words and phrases. In this news release, forward-looking statements relate to the announcement of the hiring of a new marketing executive. Such forward-looking statements reflect what management of the Company believes, or believed at the time, to be reasonable assumptions and accordingly readers are cautioned not to place undue reliance upon such forward-looking statements and that actual results may vary from such forward-looking statements. These assumptions, risks and uncertainties which may cause actual results to differ include, among others, those assumptions, risks and uncertainties discussed under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2023 and any of the Company's subsequent periodic reports filed with the U.S. Securities and Exchange Commission at www.sec.gov and on SEDAR+ at www.sedarplus.ca. Forward-looking statements contained herein are made only as to the date of this press release and we assume no obligation to update or revise any forward-looking statements should they change, except as required by law. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.
Source: Planet 13 Holdings Inc.
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