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PLBY Group Completes $22.35 Million Private Placement

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private placement

PLBY Group has completed a $22.35 million private placement through the sale of 14.9 million newly issued, unregistered shares of common stock to an affiliate of Byborg Enterprises SA. The shares were sold at $1.50 per share and are subject to a one-year lock-up period, with exceptions. Following the placement, PLBY Group's total outstanding common stock reached approximately 89.59 million shares.

PLBY Group ha completato un collocamento privato di 22,35 milioni di dollari attraverso la vendita di 14,9 milioni di azioni ordinarie di nuova emissione e non registrate a un' affiliata di Byborg Enterprises SA. Le azioni sono state vendute a 1,50 dollari per azione e sono soggette a un periodo di lock-up di un anno, con alcune eccezioni. Dopo il collocamento, il totale delle azioni ordinarie in circolazione di PLBY Group ha raggiunto circa 89,59 milioni di azioni.

PLBY Group ha completado un colocación privada de 22,35 millones de dólares mediante la venta de 14,9 millones de acciones ordinarias recién emitidas y no registradas a una afiliada de Byborg Enterprises SA. Las acciones se vendieron a 1,50 dólares por acción y están sujetas a un período de bloqueo de un año, con algunas excepciones. Tras la colocación, el total de acciones ordinarias en circulación de PLBY Group alcanzó aproximadamente 89,59 millones de acciones.

PLBY 그룹2,235만 달러의 사모펀드를 완료하고 Byborg Enterprises SA의 자회사에 1,490만 주의 신규 발행 미등록 보통주를 판매했습니다. 주식은 주당 1.50 달러에 판매되었고, 1년의 잠금 기간이 적용되며, 몇 가지 예외가 있습니다. 발행 후, PLBY 그룹의 총 발행 보통주 수는 약 8959만 주에 이릅니다.

PLBY Group a complété un placement privé de 22,35 millions de dollars par la vente de 14,9 millions d'actions ordinaires nouvellement émises et non enregistrées à une filiale de Byborg Enterprises SA. Les actions ont été vendues à 1,50 dollar par action et sont soumises à une période de blocage d'un an, avec quelques exceptions. À la suite du placement, le nombre total d'actions ordinaires en circulation de PLBY Group a atteint environ 89,59 millions d'actions.

PLBY Group hat eine Private Placement über 22,35 Millionen US-Dollar abgeschlossen, indem es 14,9 Millionen neu ausgegebene, unregistrierte Stammaktien an eine Tochtergesellschaft von Byborg Enterprises SA verkauft hat. Die Aktien wurden zu 1,50 US-Dollar pro Aktie verkauft und unterliegen einer einjährigen Sperrfrist mit Ausnahmen. Nach der Platzierung betrug die insgesamt ausgegebene Stammaktienzahl von PLBY Group etwa 89,59 Millionen Aktien.

Positive
  • Secured $22.35 million in new capital through private placement
  • One-year lock-up period on new shares provides stability
Negative
  • Significant shareholder dilution with 14.9 million new shares issued
  • Low share price of $1.50 indicates challenging market conditions

Insights

The $22.35 million private placement at $1.50 per share represents a significant capital injection for PLBY Group, though at a price below recent trading levels. The deal with Byborg Enterprises SA increases the outstanding shares by 16.6% to 89.59 million shares, resulting in notable dilution for existing shareholders.

The one-year lock-up provision provides some stability and suggests long-term commitment from the investor, but the unregistered nature of the shares and below-market pricing indicates challenging capital-raising conditions. This financing, while providing needed liquidity, reflects the company's current market position and the difficult environment for raising capital in the adult entertainment and lifestyle sector.

LOS ANGELES, Nov. 05, 2024 (GLOBE NEWSWIRE) -- PLBY Group, Inc. (NASDAQ: PLBY) (“PLBY Group” or the “Company”), owner of Playboy, one of the most recognizable and iconic brands in the world, announced today the closing of its previously announced sale of 14.9 million newly issued, unregistered shares of common stock of PLBY Group, in a private placement to an affiliate of Byborg Enterprises SA, at a price of $1.50 per share, for a total purchase price of $22.35 million. The sold shares are subject to a lock-up, under which they may not be sold or pledged for one year, subject to certain limited exceptions. As of the completion of the private placement, PLBY Group had approximately 89.59 million shares of common stock outstanding.

About PLBY Group, Inc.
PLBY Group, Inc. is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. PLBY Group’s flagship consumer brand, Playboy, is one of the most recognizable brands in the world, driving billions of dollars in global consumer spending, with products and content available in approximately 180 countries. PLBY Group’s mission—to create a culture where all people can pursue pleasure—builds upon over 70 years of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right. Learn more at http://www.plbygroup.com.

Contact:

Investors: FNK IR – Rob Fink / Matt Chesler, CFA – investors@plbygroup.com
Media: press@plbygroup.com


FAQ

How much did PLBY Group raise in its November 2024 private placement?

PLBY Group raised $22.35 million through the private placement of 14.9 million shares.

What was the share price for PLBY Group's private placement?

The shares were sold at $1.50 per share in the private placement.

How many shares of PLBY Group are outstanding after the private placement?

After the private placement, PLBY Group had approximately 89.59 million shares of common stock outstanding.

What is the lock-up period for PLBY Group's private placement shares?

The shares are subject to a one-year lock-up period, during which they cannot be sold or pledged, with certain exceptions.

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