PLAYBOY Magazine to Return to Newsstands in February 2025
PLAYBOY magazine announced its return to newsstands on February 10, 2025, with Lori Harvey as the cover model. The reimagined magazine, available for pre-order, will feature an exclusive interview and photo shoot with Harvey, conducted by Editor in Chief Mike Guy. The issue includes a Playboy Interview with comedian Nikki Glaser and marks the return of the Playmate of the Year tradition, with the winner to be unveiled during Big Game Weekend in New Orleans.
The new edition aims to blend the magazine's iconic legacy with contemporary perspectives, featuring a mix of cutting-edge content, bold storytelling, and cultural insights. The magazine will be available at Barnes & Noble locations nationwide, marking a significant milestone in PLAYBOY's publishing history.
PLAYBOY ha annunciato il suo ritorno negli edicola il 10 febbraio 2025, con Lori Harvey come modella di copertina. La rivista rinnovata, disponibile per il pre-ordine, conterrà un'intervista esclusiva e un servizio fotografico con Harvey, condotti dal Direttore Responsabile Mike Guy. Il numero include un Playboy Interview con la comica Nikki Glaser e segna il ritorno della tradizione Playmate of the Year, con la vincitrice che sarà svelata durante il Big Game Weekend a New Orleans.
La nuova edizione punta a unire l'iconico lascito della rivista con prospettive contemporanee, presentando un mix di contenuti all'avanguardia, narrazioni audaci e approfondimenti culturali. La rivista sarà disponibile presso le librerie Barnes & Noble in tutto il paese, segnando un traguardo significativo nella storia editoriale di PLAYBOY.
PLAYBOY anunció su regreso a los quioscos el 10 de febrero de 2025, con Lori Harvey como modelo de portada. La revista reimaginada, disponible para preordenar, contará con una entrevista exclusiva y una sesión de fotos con Harvey, realizada por el Editor en Jefe Mike Guy. La edición incluye una Playboy Interview con la comediante Nikki Glaser y marca el regreso de la tradición Playmate of the Year, con la ganadora que se revelará durante el Big Game Weekend en Nueva Orleans.
La nueva edición tiene como objetivo combinar el icónico legado de la revista con perspectivas contemporáneas, presentando una mezcla de contenido innovador, narraciones audaces y perspectivas culturales. La revista estará disponible en las tiendas Barnes & Noble de todo el país, marcando un hito significativo en la historia editorial de PLAYBOY.
PLAYBOY 매거진은 2025년 2월 10일에 다시 서점에 출시되며, 표지 모델로 로리 하비(Lori Harvey)가 등장한다고 발표했습니다. 재구성된 이 매거진은 사전 주문이 가능하며, 하비와의 독점 인터뷰 및 사진 촬영이 포함되어 있습니다. 이 인터뷰는 편집장인 마이크 가이(Mike Guy)가 진행합니다. 이 호에는 코미디언 닉키 글레이서(Nikki Glaser)와의 Playboy Interview가 포함되어 있으며, 올해의 플레이메이트 전통이 돌아오고, 우승자는 뉴올리언스에서 열리는 빅게임 주말에 발표됩니다.
새로운 판은 매거진의 상징적인 유산과 현대의 관점을 혼합하려고 하며, 최신 콘텐츠, 대담한 스토리텔링 및 문화적 통찰력을 결합한 내용을 포함할 것입니다. 이 매거진은 전국의 반스 앤 노블(Barnes & Noble) 매장에서 구매할 수 있으며, PLAYBOY의 출판 역사에서 중요한 이정표가 될 것입니다.
PLAYBOY a annoncé son retour en kiosque le 10 février 2025, avec Lori Harvey comme modèle de couverture. Le magazine réimaginé, disponible en précommande, présentera une interview exclusive et une séance photo avec Harvey, réalisée par le rédacteur en chef Mike Guy. Ce numéro comprend une Playboy Interview avec la comédienne Nikki Glaser et marque le retour de la tradition Playmate of the Year, avec la gagnante qui sera dévoilée lors du Big Game Weekend à La Nouvelle-Orléans.
La nouvelle édition vise à allier l'héritage emblématique du magazine avec des perspectives contemporaines, présentant un mélange de contenu innovant, de récits audacieux et d'aperçus culturels. Le magazine sera disponible dans les librairies Barnes & Noble à travers le pays, marquant une étape significative dans l'histoire de l'édition de PLAYBOY.
PLAYBOY kündigte sein Comeback am 10. Februar 2025 in den Kiosken an, mit Lori Harvey als Covermodell. Die neu gestaltete Zeitschrift, die vorbestellt werden kann, wird ein exklusives Interview und ein Fotoshooting mit Harvey umfassen, das von Chefredakteur Mike Guy durchgeführt wird. Die Ausgabe enthält ein Playboy Interview mit der Komikerin Nikki Glaser und markiert die Rückkehr der Tradition „Playmate of the Year“, deren Gewinnerin während des Big Game Weekends in New Orleans bekannt gegeben wird.
Die neue Ausgabe zielt darauf ab, das ikonische Erbe des Magazins mit zeitgenössischen Perspektiven zu verbinden und bietet eine Mischung aus innovativem Inhalt, kühnen Erzählungen und kulturellen Einsichten. Das Magazin wird in den Barnes & Noble-Filialen im ganzen Land erhältlich sein und damit einen bedeutenden Meilenstein in der Verlagsgeschichte von PLAYBOY markieren.
- Strategic return to print media market with established distribution through Barnes & Noble
- Leveraging well-known personalities (Lori Harvey, Nikki Glaser) to attract readership
- Revival of valuable Playmate of the Year brand asset
- Significant investment in print media during digital age could pose financial risks
- distribution channel (Barnes & Noble only) may restrict market reach
Insights
The relaunch of PLAYBOY's print magazine represents a calculated risk in PLBY Group's broader business strategy. While print media has seen significant decline, with magazine ad revenues dropping by approximately
Strategic Timing & Distribution:
- The February launch, coupled with Super Bowl weekend exposure, maximizes marketing impact during a high-visibility period
- Partnership with Barnes & Noble provides immediate access to over 600 retail locations, ensuring broad distribution without the overhead of independent distribution networks
- Pre-order strategy creates artificial scarcity and generates valuable market demand data
Brand Repositioning:
- Content selection indicates a deliberate pivot toward broader cultural relevance
- Choice of Lori Harvey bridges traditional glamour with modern influencer culture
- Nikki Glaser interview signals editorial shift toward contemporary social commentary
Revenue Implications:
- Print revival could diversify revenue streams beyond digital subscriptions
- Potential for premium pricing strategy through collector's edition positioning
- Cross-platform monetization opportunities through digital content integration
However, execution risks remain substantial. Success will depend heavily on maintaining profitability in print operations while navigating modern content sensibilities. The initiative's performance could significantly impact PLBY's broader brand revitalization efforts and investor confidence in management's strategic vision.
Lori Harvey to Grace the Cover; Playboy Interview with Nikki Glaser; Playmate of the Year to be Unveiled During the Big Game Weekend
Limited Pre-Orders Available Here – Official Release Hits Newsstands February 10, 2025
LOS ANGELES, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Playboy Enterprises announced today that Lori Harvey will grace the cover of the highly anticipated return of PLAYBOY magazine, now available for pre-order. The magazine that defined an era, set trends, and shaped conversations is back—bolder, fresher, and more dynamic than ever. Fans of the original and a new generation of readers can now secure their place in history by pre-ordering the magazine. Limited copies are now available exclusively HERE.
The reimagined PLAYBOY magazine arrives on Barnes & Noble newsstands nationwide on February 10, 2025, and promises an unforgettable mix of cutting-edge content, bold storytelling, and unparalleled cultural insight. This edition brings back everything that made PLAYBOY a cultural icon while introducing a fresh perspective that resonates with today’s world.
The new issue features:
- Cover Model Lori Harvey: An exclusive feature story and interview conducted by PLAYBOY Editor in Chief Mike Guy. Lori opens up about her personal journey, career, and what it means to be a modern icon along with an expansive photo shoot providing a beautiful look at the rising star.
- The Coveted Playboy Interview: A thought-provoking and candid conversation with comedian and actress Nikki Glaser, known for her sharp wit, fearless humor, and acclaimed comedy specials. Nikki shares insights on her rise to stardom, her unfiltered approach to life, and what drives her comedic genius.
- The Return of Playmate of the Year: PLAYBOY’s most celebrated tradition makes its grand comeback. The Playmate of the Year will be unveiled during an exclusive event held during Big Game Weekend in New Orleans, promising an unforgettable celebration.
“For nearly seven decades, PLAYBOY wasn’t just a magazine—it was a movement,” said Mike Guy, Editor in Chief, PLAYBOY Magazine. “This issue celebrates our rich history while embracing a bold new vision for the future, blending nostalgia with innovation to inspire a new generation of readers.”
Readers can now pre-order PLAYBOY’s latest print issue to secure their place in the magazine’s evolving legacy.
About Playboy Enterprises
Playboy Enterprises, Inc., a wholly-owned subsidiary of PLBY Group, Inc. (Nasdaq: PLBY), is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. Playboy, is one of the most recognizable brands in the world with Playboy products and content available in approximately 180 countries. For over 70 years, Playboy has created groundbreaking media and hospitality experiences and fought for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right. Learn more at www.plbygroup.com and www.playboy.com.
Media Contact:
press@plbygroup.com
Investors:
FNK IR
Rob Fink / Matt Chesler, CFA
investors@plbygroup.com
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