MULTIMEDIA UPDATE -- Playboy and Cardi B Host ‘The Boom Boom After Party’ With The Standard Following The Met Gala
PLBY Group partnered with The Standard Hotel and multi-platinum artist Cardi B to host The Boom Boom After Party on May 2, 2022, in celebration of the Met Gala 2022 theme, 'In America: An Anthology of Fashion.' The event showcased the iconic Playboy Bunny costume, emphasizing its cultural significance and historical roots. Cardi B, as Playboy’s first Creative Director in Residence, will share exclusive content from the event on her new creator-led platform, CENTERFOLD.
- Collaboration with Cardi B enhances brand visibility and cultural relevance.
- Celebration of the iconic Playboy Bunny costume emphasizes the brand's historical impact on fashion.
- None.
Exclusive event took place May 2 at The Boom Boom Room at The Standard, High Line, fusing creativity and self-expression to celebrate the art of fashion
LOS ANGELES, May 03, 2022 (GLOBE NEWSWIRE) -- PLBY Group, Inc. (NASDAQ: PLBY) (“PLBY Group” or the “Company”), a leading pleasure and leisure lifestyle company and owner of Playboy, one of the most recognizable and iconic brands in the world, today announced it partnered with The Standard Hotel to co-host The Boom Boom After Party with multi-platinum artist, entrepreneur and social activist Cardi B. The star-studded party was held last night following fashion’s biggest event of the year, the annual Met Gala.
In honor of the Met Gala 2022 theme “In America: An Anthology of Fashion,” the after-party featured dancers wearing the traditional Playboy Bunny costume, an ensemble created nearly seven decades ago and now housed at The Costume Institute at the Metropolitan Museum of Art. The original costumes were introduced at The Playboy Club in 1960, and designed by commissioned artists, including Black American fashion designer, Zelda Wynn Valdes. Additional Playboy Bunny costumes are held by other art institutes in the country including the Smithsonian’s National Museum of American History. In the 1960s, the Playboy Bunny costume became the first service uniform to be registered with the United States Patent and Trademark Office (USPTO).
Cardi B recently became Playboy’s first Creative Director in Residence and Founding Creative Director of Playboy’s new creator-led platform, CENTERFOLD where she shared a live behind-the-scenes look at the after party. Cardi B plans to share more exclusive content from inside the star-studded event on her Centerfold channel in the next few weeks. In her role with Playboy, Cardi B provides artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations and more.
“Last night was a beautiful celebration of creativity and self-expression through fashion. I was so excited to be able to invite people into the world of Playboy and to celebrate one of my favorite symbols of American design, the Playboy Bunny outfit, a design that represents freedom, fun and owning your sexuality,” said Cardi B. “And let’s not forget that one of the first designers of the Bunny Costume was a Black woman.”
“Fashion is a powerful form of self expression with the power to impact culture and society, like the iconic Bunny Costume did decades ago during the sexual revolution,” said Ben Kohn, Chief Executive Officer of PLBY Group. “With this year’s Met Gala theme focused on American fashion, we were thrilled to celebrate the fashion industry together with The Standard and our after-party co-host Cardi B, who boldly and creatively uses her voice, platforms and fashion to express herself.”
About PLBY Group, Inc.
PLBY Group, Inc. (“PLBY Group” or the “Company”) is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. Our flagship consumer brand, Playboy, is one of the most recognizable brands in the world, driving billions of dollars annually in global consumer spending with products and content available in approximately 180 countries. Our mission — to create a culture where all people can pursue pleasure — builds upon almost seven decades of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right. Learn more at http://www.plbygroup.com.
Contact
Investors: investors@plbygroup.com
Media: press@plbygroup.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/bf5aefd6-3e59-4305-ba99-9537dd50218d
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