Planet Signs Multi-Year Expansion with onX, Enabling Advanced Digital Navigation for Outdoor Recreationalists
Planet Labs PBC (NYSE: PL) has announced a multi-year expansion agreement with onX, a digital navigation provider for outdoor recreation. The partnership enables onX to access Planet's near-daily satellite data for their outdoor recreation apps, including onX Hunt, Offroad, Backcountry, and Fish.
Through this collaboration, onX has integrated Planet's bi-weekly mosaic data into their 'Recent Imagery' feature, which was recognized as one of TIME magazine's Best Inventions of 2023. The feature overlays satellite imagery on 2D and 3D elevation models, allowing users to monitor conditions like snowfall, seasonal changes, and environmental impacts.
Planet's satellite fleet provides twice-detailed imagery compared to other sources, covering Earth's landmass through their PlanetScope datastream. This partnership supports the U.S. outdoor recreation market, which generates $887 billion in annual consumer spending, supports 7.6 million American jobs, and contributes $125 billion in tax revenue.
Planet Labs PBC (NYSE: PL) ha annunciato un accordo di espansione pluriennale con onX, un fornitore di navigazione digitale per il tempo libero all'aperto. Questa collaborazione consente a onX di accedere ai dati satellitari quasi giornalieri di Planet per le loro app di ricreazione all'aperto, tra cui onX Hunt, Offroad, Backcountry e Fish.
Attraverso questa collaborazione, onX ha integrato i dati mosaico bi-settimanali di Planet nella loro funzione 'Immagini Recenti', riconosciuta come una delle Migliori Invenzioni del 2023 da TIME magazine. Questa funzione sovrappone immagini satellitari su modelli di elevazione 2D e 3D, consentendo agli utenti di monitorare condizioni come le nevicate, i cambiamenti stagionali e gli impatti ambientali.
La flotta satellitare di Planet fornisce immagini con una risoluzione due volte superiore rispetto ad altre fonti, coprendo la massa terrestre attraverso il loro flusso di dati PlanetScope. Questa partnership supporta il mercato della ricreazione all'aperto negli Stati Uniti, che genera 887 miliardi di dollari in spese annuali dei consumatori, sostiene 7,6 milioni di posti di lavoro americani e contribuisce con 125 miliardi di dollari di entrate fiscali.
Planet Labs PBC (NYSE: PL) ha anunciado un acuerdo de expansión a varios años con onX, un proveedor de navegación digital para la recreación al aire libre. Esta asociación permite a onX acceder a los datos satelitales casi diarios de Planet para sus aplicaciones de recreación al aire libre, incluyendo onX Hunt, Offroad, Backcountry y Fish.
A través de esta colaboración, onX ha integrado los datos de mosaico quincenales de Planet en su función de 'Imágenes Recientes', que fue reconocida como una de las Mejores Invenciones de 2023 por TIME magazine. Esta función superpone imágenes satelitales sobre modelos de elevación en 2D y 3D, permitiendo a los usuarios monitorear condiciones como la nevada, los cambios estacionales y los impactos ambientales.
La flota satelital de Planet proporciona imágenes con el doble de detalle en comparación con otras fuentes, cubriendo la masa terrestre a través de su flujo de datos PlanetScope. Esta asociación apoya el mercado de recreación al aire libre en EE. UU., que genera 887 mil millones de dólares en gastos anuales de los consumidores, apoya 7,6 millones de empleos en América y contribuye con 125 mil millones de dólares en ingresos fiscales.
Planet Labs PBC (NYSE: PL)는 야외 레크리에이션을 위한 디지털 내비게이션 제공업체인 onX와 다년간의 확장 계약을 발표했습니다. 이 파트너십을 통해 onX는 Planet의 거의 매일 제공되는 위성 데이터를 야외 레크리에이션 앱인 onX Hunt, Offroad, Backcountry 및 Fish에 접근할 수 있게 되었습니다.
이 협력을 통해 onX는 TIME 매거진의 2023년 최고의 발명품 중 하나로 인정받은 '최근 이미지' 기능에 Planet의 격주 모자이크 데이터를 통합했습니다. 이 기능은 위성 이미지를 2D 및 3D 고도 모델에 겹쳐 보여주어 사용자가 강설, 계절 변화 및 환경 영향을 모니터링할 수 있도록 합니다.
Planet의 위성 함대는 다른 출처에 비해 두 배의 상세 이미지를 제공하며, PlanetScope 데이터 스트림을 통해 지구의 육지를 커버합니다. 이 파트너십은 연간 소비자 지출이 8,870억 달러에 달하고, 760만 개의 미국 일자리를 지원하며, 1,250억 달러의 세수에 기여하는 미국의 야외 레크리에이션 시장을 지원합니다.
Planet Labs PBC (NYSE: PL) a annoncé un accord d'expansion pluriannuel avec onX, un fournisseur de navigation numérique pour les loisirs en plein air. Ce partenariat permet à onX d'accéder aux données satellites quasi quotidiennes de Planet pour ses applications de loisirs en plein air, y compris onX Hunt, Offroad, Backcountry et Fish.
Grâce à cette collaboration, onX a intégré les données mosaïques bi-hebdomadaires de Planet dans leur fonction 'Images Récentes', reconnue comme l'une des Meilleures Inventions de 2023 par TIME magazine. Cette fonction superpose des images satellites sur des modèles d'élévation en 2D et 3D, permettant aux utilisateurs de surveiller des conditions telles que les chutes de neige, les changements saisonniers et les impacts environnementaux.
La flotte de satellites de Planet fournit des images deux fois plus détaillées par rapport à d'autres sources, couvrant la masse terrestre grâce à leur flux de données PlanetScope. Ce partenariat soutient le marché des loisirs en plein air aux États-Unis, qui génère 887 milliards de dollars de dépenses annuelles des consommateurs, soutient 7,6 millions d'emplois américains et contribue 125 milliards de dollars de revenus fiscaux.
Planet Labs PBC (NYSE: PL) hat eine mehrjährige Erweiterungsvereinbarung mit onX, einem Anbieter digitaler Navigation für Outdoor-Aktivitäten, bekannt gegeben. Durch diese Partnerschaft erhält onX Zugang zu den nahezu täglichen Satellitendaten von Planet für ihre Outdoor-Recreation-Apps, einschließlich onX Hunt, Offroad, Backcountry und Fish.
Im Rahmen dieser Zusammenarbeit hat onX die zweiwöchentlichen Mosaikdaten von Planet in ihre Funktion 'Aktuelle Bilder' integriert, die als eine der Besten Erfindungen 2023 von TIME magazine anerkannt wurde. Diese Funktion überlagert Satellitenbilder auf 2D- und 3D-Höhenmodellen, sodass Benutzer Bedingungen wie Schneefall, saisonale Veränderungen und Umweltauswirkungen überwachen können.
Die Satellitenflotte von Planet liefert Bilder mit doppelt so vielen Details im Vergleich zu anderen Quellen und deckt die Landmasse der Erde über ihren PlanetScope-Datenstrom ab. Diese Partnerschaft unterstützt den US-Markt für Outdoor-Aktivitäten, der jährlich 887 Milliarden Dollar an Verbraucherausgaben generiert, 7,6 Millionen amerikanische Arbeitsplätze sichert und 125 Milliarden Dollar an Steuereinnahmen beiträgt.
- Multi-year expansion deal secures long-term revenue stream
- Partnership targets $887 billion outdoor recreation market
- Technology recognized by TIME magazine as Best Invention 2023
- Planet's imaging technology offers 2x better detail than competitors
- None.
Insights
Planet's multi-year expansion with onX represents a strategic commercial win that strengthens the company's position in the outdoor recreation market. This deal secures consistent, recurring revenue from onX's suite of apps spanning hunting, offroad, backcountry, and fishing verticals.
The partnership has already demonstrated commercial success through onX's "Recent Imagery" feature, which received external validation as one of TIME magazine's Best Inventions of 2023. This recognition suggests strong user adoption and satisfaction with Planet's data integration.
What makes this particularly notable is the $887 billion outdoor recreation market the article references, with its 7.6 million American jobs and $125 billion in tax revenue. By serving this massive market, Planet diversifies beyond government and traditional enterprise customers.
The bi-weekly data update capability provides onX a compelling competitive advantage in their market, creating a sticky feature that likely drives user retention and potentially subscription conversion. While financial terms aren't disclosed, multi-year agreements typically provide revenue predictability that benefits both operational planning and investor confidence.
This expansion validates Planet's commercial strategy of enabling partners to build vertical-specific applications on their imagery platform rather than developing all applications internally—a more scalable approach to market penetration.
The technical aspects of this partnership highlight Planet's unique value proposition in the geospatial marketplace. The integration enables onX to overlay Planet's bi-weekly mosaic data on their existing 2D and 3D elevation models, creating a dynamic visualization system that shows near-real-time ground conditions.
What's technically significant is how this implementation solves a critical problem for outdoor enthusiasts: the gap between static map data (updated "every few years" as mentioned) and current environmental conditions. By refreshing imagery every two weeks, users can visualize recent snowfall, water levels, wildfire impacts, and seasonal transitions—information impossible to obtain from traditional mapping products.
The article notes that Planet's imagery is "twice as detailed as other imaging sources," suggesting a resolution advantage that enables more precise environmental monitoring for recreational planning. This detail level, combined with Planet's daily revisit capability, creates a unique dataset for consumer applications previously unavailable at scale.
The technical implementation of draping satellite imagery over elevation models in a mobile app environment requires substantial data processing and optimization to function effectively in low-bandwidth field conditions where these apps are typically used. The successful execution suggests significant engineering collaboration between the companies.
By demonstrating practical consumer applications for frequent Earth observation data, this partnership showcases how satellite monitoring is expanding beyond traditional scientific, government and agricultural markets into mainstream consumer products.
In 2023, onX began ingesting Planet data into their apps to build their novel Recent Imagery feature, which shows satellite-derived map views of recreation areas, updated every two weeks. In this feature, Planet’s bi-weekly mosaic data is draped over onX’s 2D and 3D elevation models allowing app users to pan and zoom around the map, exploring where they plan to recreate. The Recent Imagery product was featured as one of TIME magazine’s Best Inventions of 2023.
“At onX, we leverage Planet Data to create our 'Recent Imagery' layer,” said onX Senior Director of Geospatial, Brian Riordan. “This high-frequency imagery, updated every two weeks, complements our high-resolution satellite basemap, which is updated every few years. By knowing what conditions look like on the ground–whether snow has melted on a high mountain pass, if water sources are available along a trail, or if recent wildfires have impacted a landscape, our users can make more informed and safer decisions before heading out into the field.”
Owning and operating a fleet of hundreds of satellites that capture near-daily imagery of the Earth, Planet delivers high-cadence data of all of Earth’s landmass through their PlanetScope datastream. With this high frequency satellite imagery data, onX can inform their outdoor adventure users about current recreation conditions across
“Planet’s imagery is twice as detailed as other imaging sources,” explained Riordan. “We are able to help our customers make informed planning decisions, be good stewards of the places they visit, and explore the outdoors with a sense of ease. We’re really excited to be continuing to collaborate and innovate with Planet.”
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About Planet
Planet is a leading provider of global, daily satellite imagery and geospatial solutions. Planet is driven by a mission to image the world every day, and make change visible, accessible and actionable. Founded in 2010 by three NASA scientists, Planet designs, builds, and operates the largest Earth observation fleet of imaging satellites. Planet provides mission-critical data, advanced insights, and software solutions to approximately 1,000 customers, comprising the world’s leading agriculture, forestry, intelligence, education and finance companies and government agencies, enabling users to simply and effectively derive unique value from satellite imagery. Planet is a public benefit corporation listed on the New York Stock Exchange as PL. To learn more visit www.planet.com and follow us on X (formerly Twitter) or tune in to HBO's ‘Wild Wild Space’.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250403604161/en/
Planet Press
Lauren Neville Cottrell
press@planet.com
Planet Investor Relations
Cleo Palmer-Poroner
ir@Planet.com
Source: Planet
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