POSCO Group Devotes Its Full Resources to Support Busan's Bid for World Expo 2030
- POSCO Group employees incorporate the Busan Expo logo into their business cards and emails, maximizing promotional efforts.
- POSCO Group's top management actively engages in promotional efforts, including meetings with political and business representatives from negotiating countries.
- POSCO Group transforms its global business facilities into launchpads for garnering support for Busan Expo.
- POSCO Group executes advertisements and media collaborations to encourage public participation and support for Busan Expo.
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- With the commitment to serve as ambassadors supporting
Busan's bid for World Expo 2030, all POSCO Group employees actively contribute to the group's daily efforts to attract this global event. - Chairman Jeong-woo Choi of POSCO Group reached out to global society for support, and the group's top management is actively engaged in promotional activities leveraging global networks.
- POSCO Group harnesses available resources, including domestic and international facilities, media, and advertising, to actively promote the attraction of World Expo 2030.
All POSCO Group Employees Actively Contribute to Attracting World Expo 2030 to
With the shared ambition of being ambassadors promoting
They have incorporated the Busan World Expo promotional logo into their business cards, naturally highlighting the significance of attracting the Expo to their business contacts. Moreover, when sending emails, they include the Busan Expo logo and the group's message of support in the email footers, ensuring that Busan Expo is seamlessly integrated into their everyday internal and external communications.
In addition, the group has infused messages of support for Busan Expo into various business documents produced internally, as well as in calendars for both internal use and as gifts, maximizing their promotional efforts.
POSCO Group's Top Management Channels Their Full Capabilities as Private Diplomats to Attract World Expo 2030 to
Drawing on the networks and expertise cultivated through global business activities, POSCO Group's top management is actively engaged in promotional efforts to bring World Expo 2030 to
As a member of the Civilian Committee for World Expo 2030 Busan, Chairman Jeong-woo Choi personally visited
Following this, the group has been actively engaging with political and business representatives from seven major negotiating countries, including
Vice Chairman Tak Jeong of POSCO INTERNATIONAL leads the task force team and serves as an Executive Councilor of the Civilian Committee for World Expo 2030 Busan. He held meetings with Santiago Cafiero,
In March of this year, Vice Chairman Jeong also visited
POSCO Group's Global Business Facilities Serve as the Launchpad for Winning World Expo 2030
Furthermore, POSCO Group has transformed its facilities located in various countries worldwide into launchpads for garnering support and interest from local residents for Busan World Expo 2030.
Since its acquisition of Hombre Muerto Salt Lake in Salta Province,
In
POSCO Group Executes Advertisements and Media Collaborations for Busan World Expo 2030
POSCO Group is also actively engaging the general public through media channels to encourage their participation and support.
To mark the 50th anniversary of the completion of first phase of Pohang Steelworks on July 3, POSCO Group placed advertisements in major newspapers and regional publications. These advertisements showcased POSCO Group's efforts to lead humanity towards a sustainable future and included a message of support for Busan World Expo 2030.
In August, POSCO Group produced a new brand slogan video advertisement, which was released in theaters nationwide and on YouTube. The video begins with an exotic view of the lithium salt lake in
POSCO Group has used the exteriors of its domestic offices, outdoor billboards, and electronic displays for placing advertisements supporting Busan World Expo 2030 in Pohang, Gwangyang, and
POSCO Group is committed to dedicating its efforts to support
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SOURCE POSCO Holdings
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